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科技艺术学院法商系
专 业:
电子商务
指导老师:
梁祺
二0一四年五月
RENT,A.K
InformationScientist
1978
ExploretheapplicationofpersonalizedinformationserviceforSMEs
Fromthefuturedevelopmenttrend,personalizedinformationservicesinmanagingthegrowingconcerninthecompetitivenessofenterpriseswillplayanincreasinglyimportantrole.SMEsinChinabythecurrentstateofinformationtechnologyanalysis,combinedwiththeoreticalstudyofpersonalizedinformationservicestoSMEsintheimplementationofpersonalizedinformationservicesmadeaseriesofproblems,andhowcompaniesimplementindividualizedanalysisandinformationservicesexplored.
Keywords:
SMEs;
commerce;
personalizedinformationINTRODUCTIONIntheearly1980s,China'
sinformationconstructionstarted.Afteryearsofefforts,theinformationconstructioninChinahasmadegreatachievements,butSMEstoachievetheprocessofinformationisveryslow,andthetotalnumberofChineseenterprisesSMEs99010,isanimportantforceinChina'
seconomicconstruction,SMEsdonotenhanceinformationconstruction,"
informationtechnologytostimulateindustrialization"
strategywouldbedifficulttoachievegreatness.
Atthesametime,withpersonalizedfeaturesuserinformationneedscontinuetohighlight,personalizedinformationservicehasbecomeamajordevelopmentdirectionofinformationservices.Thisisbothforpersonalizedinformationservicestheoryandpractice,willhaveimportantpracticalsignificance.
Fromthefuturedevelopmenttrend,personalizedinformationservicesinmanagingthegrowingconcerninthecompetitivenessofenterpriseswillplayanincreasinglyimportantroleinhowSMEscanrecognizethistimelyandeffectivemannertoprovidecustomerspersonalizedinformationserviceswillbecometheholygrail.
StatusoftheimplementationofpersonalizedinformationserviceforSMEsandSMEstoimplementexistingstatusofpersonalizedinformationservicespersonalizedinformationserviceisanimportantdirectionofdevelopmentofnetworkinformationservices,hasattractedtheinterestofmanyresearchscholarsathomeandabroad,andthusthelasttwoyearsmoreresearchinthisarea.Butwhatpersonalizedinformationservices,therearenounifiedscientificunderstanding.Insomeliterature,thepersonalizedinformationservicecalledpersonalizedservice,customizationservices,personalizedinformationsearchservices,personalizedinformationrecommendationservice,personalizedinformationservicesandpersonalizedinformationtoremindagencyservices.Overall,personalizedinformationservices,isaimedatdifferentusersusingdifferentservicestrategiesandwaystoprovidedifferentinformationcontentservices.Themainwaytoachievethiskindofserviceisbasedontheuser'
ssettings,bymeansofcomputerandnetworktechnology,informationresourcescollection,sortingandclassification,providinginformationandrecommendationsrelatedtotheuser,inordertomeettheinformationneedsoftheuser.Theseservicespersonalizedservicesmainlyineconomicjournalspersonalized,personalizedserviceapproach,personalizedserviceandspaceofthesethreeaspects.
OurcountryisvastoceanofSMEs.Small-scaleoutputofsmallandmediumenterprises.Theaveragenationalindependentaccountingofcapitalforsmallbusinessesoflessthan200millionyuan,anaverageannualoutputvalueof500millionorless,virtuallynosmallbusiness"
giant"
oftheperformance.Theyareavarietyofpermanentandtemporarytechnologymarketisanimportantcustomertobuygreattechnologyblindness,whattobuy,buy,oftennofixednumber.AndmostSMEsuseoursoftwaresystemsarebasedonthesystemdevelopedbyMicrosoftproducts,enterpriseapplicationsoftwarewithupdatedMicrosoftproductsandupdates.
Therearestillalotofsensetopersonalizedinformationservicesbusinessisveryweak,someSMEmanagersunderstandingofinformationtechnologytherearemanyprejudicesandmisunderstandings,afewmanagersofSMEswillnotproficientintheapplicationofcomputer,networkapplications,andmanySMEsarealsojustopenedahomepageontheInternetandE-mailaddress,neitherfulluseofnetworkresources,noinformationmanagementsystem,norprovidepersonalizedinformationservices.
ProblemsoftheirownproblemsSMEstoimplementpersonalizedinformationservices,therearealotofitsownflawsandshortcomings,manyproblemsareverydifficult,veryrealistic.ManySMEsintheunderstandingofinformationtechnologythereisbias,butdonotsaythattoprovidepersonalizedservice.SomeSMEmanagersbelievethatinformationtechnologycompaniescanstillengageinthedevelopment,implementationofenterpriseinformationservicescostsarehigh,thecycleislong,sothatSMEsDespair,donotstopbefore.Informationservicescompaniesalsoneedtoimplementacomprehensive,thoroughreform,andthusgreaterresistance,heavytask.Inaddition,thecompanyofferspersonalizedservice,alackofdependableandreliablementors,defendersandrisksharingthoseinterests.
ConstructionofInformationResourcesInformationResourcesConstructionisaprerequisiteforpersonalizedinformationservices,personalizedinformationservicesoftenneedtointegrateinformationresourcesclassifiedintovarioustemplates.Thusensuringitsscientific.SMEslimiteditselfofitsownpower,toachieveabreakthroughininformationresourcesconstruction,itsdegreeofdifficultycanbeimagined.
Themostimportantevaluationfeedbackserviceefficiencyandserviceenterprisestodeveloppersonalizedserviceproblemistheserviceisinplace.Toimprovetheefficiencyofpersonalizedservice,youmustfirstestablishandimprovepersonalinformationenvironment.Feedbackisalsofurtherimprovetheservicequalityofservicepersonalizationimportantfoundation.SMEstoimprovecustomer'
spersonalinformationenvironment,haveacongenitaldeficiencyintermsofcost,technology,efficiencyandcapacity.
Users'
personalinformationandprivacyprotectionissuesinthecourseofdoingbusinesspersonalizedinformationservice.Tomaketheservicesmoreeffective,targeted,improveusersatisfaction,itisnecessarytocollectusers'
personalinformation.Therefore,theprotectionofpersonalinformationandprivacyleakageisinevitable.Howtoprotectusers'
legitimaterightsandinterestsinthisregard,butalsoissuesenterprisesmustface.
Personalizedinformationservicespersonnelshortagespersonalizedinformationserviceneedsservicepersonnelwithamoreextensiveandsolidacademicknowledgeandcomprehensiveanalysiscapabilities,socialskills,organizationandcoordinationabilityandsoon.Today,however,SMEshavelittleinformationanalysis,marketresearch,marketingresearch,suchastheabilityofhigh-qualitypersonalizedinformationservicepersonnel.
SMEsintheimplementationofmeasurestopersonalizedinformationservicescompaniesowninformationtransition
WHITEHEAD,c.
inRAFFIN,M.ed.Themarketingofinformationservices.London,Asli
1984
SeveralpersonalizedinformationservicesTechnicalAnalysis
1Anintelligentagenttechnologyanalysis
1.1Analysisofmeaning
TheoreticalStudyofIntelligentAgents(Intelligentagent)isoneofthecomputerscienceandartificialintelligencedevelopedrapidlyfrontier,currently,Agenthasbecomeacommonconceptinmanyareas.Inthecountry,AgentTherearemanytranslations,suchas:
"
subject"
"
agent"
intelligentagents"
andsoon.ButmoststillappeardirectlyintheoriginalEnglishform.Peopleoftencallthis"
intelligentagent"
imagecalled"
softwarewillbethinking."
Intelligentagenttechnologyisactuallyasoftwareunit,withahighdegreeofintelligenceandself-learningnature,cantheuserdonothaveclearandspecificrequirementsofthesituation,accordingtouserneeds,useragentshandleavarietyofcomplextasks.Suchasinformationsearch,suchasscreeningandmanagement.
1.2Characteristics
Intelligentagentfeaturesare:
highlyintelligent,self-learningnature,agencyandcollaboration.
1.2.1highlyintelligent
Thisisabasiccharacteristicofintelligentagenttechnology,ithasacertainreasoningability,canmoreaccuratelypredicttheuser'
sthinkingandtrytofigureouttheintent,andcananalyzecomplextaskdecomposition,targetedinformation,tosolvequestion;
canspeculatewhentheuserdoesnotgiveaverycleardemandoftheuser'
sintent,hobbyorinterest,andinaccordancewiththeuserthroughacertainpartofthetaskofreplacing;
whilealsoabletochangeaccordingtotheneedsofusersandtheenvironment,theinitiativetoreporttotheuserandtheresultsbacktotheuser.Ofcourse,eventheintelligentagenttechnologywithhighlyintelligentnatureofthisfeatureisnottosayanythingwhichcanbedonebyanindependent,stillrequirehumaninvolvement.
1.2.2Theindependentstudyof
IntelligentAgenttechnologybasedonchangesinthesurroundingenvironment,dynamicallyadjustthemselvestocompletevarioustasksandprogramsandactivelyputthroughthefilter,theinformationprovidedtotheuserafterfinishinguse.Learningintelligentagentscanbeusedasaseparateentityforself-learning,canworkinparallelwiththeuser,theuser'
sinterests,hobbies,habitsandotherinformationdirectlyintoaninternalrepresentation,whichisstoredinthelibraryofknowledge,tocreateadifferentusermodelguidetheirdecisions,makeitbettermeettheindividualneedsofusers.
1.2.3Agen
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