外贸业务员的开发信Word格式文档下载.docx

外贸业务员的开发信Word格式文档下载.docx

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Ifyouhaveanydifferentview,pleasedon’thesitatetoinformme.

Iwilltrymybesttohelpyou.Waitforyouearlyreply.

Thanks&

regards

Linda

Salesrepresentative

ShenyangOtechemicalCo.，Ltd.

Msn:

Skype:

Yahoo：

以下是一封开发信的例子：

DearMr.StevenHans,

Wegetyournameandemailaddressfromyourtradeleadonthatyouareinthemarketforballpen.Wewouldliketointroduceourcompanyandproducts,hopethatwemaybuildbusinesscooperationinthefuture.

Wearefactoryspecializinginthemanufactureandexportofballpenformorethansixyears.Wehaveprofusedesignswithseriesqualitygrade,andexpressly,ourpriceisverycompetitivebecausewearemanufactory,wearethesource.Youarewelcometovisitourwebsitewhichincludesourcompanyprofiles,historyandsomethinglatestdesigns.

Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow,Wewillbehappytogiveyoudetails.

Asaveryactivemanufactures,wedevelopnewdesignsnearlyeverymonth,Ifyouhaveinterestinit,it`smypleasuretooffernewstoyouregular.

Bestregards,

DafuWong

请注意这封开发信的写法。

作为初次联系的信件，它简洁明了，鲜明地展示了自己的特点：

工厂、款式多、价格有竞争力，并暗示建议客户绕开中间商直接跟厂家合作。

因为不知道客户的详情，特别强调有多种品质，这样无论对方是精品路线还是廉价路线，都有洽谈的空间。

此外，并没有谈论太深，而是引导客户去访问自己的网站。

最后再抛出诱饵，以不断提供新款设计信息为由吸引客户回复，而客户一旦回复，就极可能确认了应该联系的人----要知道，你原先获得的名称地址很可能只是个打字员的。

这样的开发信，再随附一张展现琳琅满目款式的产品照片，效果会很不错的。

当然，开发信要自己写，而不要抄书或者网上那种固定的范文。

古板雷同的文字只会让客户反感。

况且产品种类不同，写法也不一样。

工艺品还是日用消费品、时尚产品等不妨轻松活泼，而如果你卖的是阀门，那么还是严谨专业些比较好。

此外，开发信不同于TradeLead，为表示诚意，不宜千篇一律，应该根据客户的规模、国籍不同略作调整，在信件中适合的地方自然地点一下客户的公司名字，暗示这封开发信是专门诚意写给贵公司的，而不是草率地广告。

这些小技巧虽然不起眼，但颇能给客户以好感。

记住，能吸引客户回复的开发信，才是成功的开发信。

开发信，可以用传真的形式，但目前更多的是采用电子邮件

　外贸开发信模板二

　　DearSir,

　　Thisis**,from***IndustriesCo.,Ltd..Sogladtohavethisopportunitytocontactwithyou.

　　Weareaprofessionalcompanywhichhasmanufactured**formorethan*yearsinChina,and

　　alwaysbereliablepartnertoprovideourproductsto***.

　　Forsomenewitems,pleasechecktheattachmentorvisit网址

　　Ifcustomerdevelopmentsareneeded,pleasecontactusat联系邮箱

　　Wearelookingforwardtoyourreply.

　　Bestregards,

ToPurchaseManager

From

Dateday,month,year

Time10:

30GMT

Subject

DearSirs:

IgotyournameandaddressfromInternetandknewyouareoneofthelargestimportersinXX,whichiswithinthescopeofourbusiness.

Takethisopportunity,weintroducemyfactory,asoneofthebiggestmanufacturesofXXinHubeiprovince,mainlyXproducts.Weexportlargequantitytoxx,xxandxxcountries,dealtohighqualityandreasonableprice.Wearereadytoreferyouourfavourablepriceandrelativesamples,forqualityevaluationandmarketingactivities.

Shouldyouhaveinterestofitemsmentionedabove?

Kindlyletusknowbyreturnmail.Forgettingallthedetailedinformation,youareinvitedtovisitourwebsite:

http:

XXXXXX

Lookingforwardtohearingfromyousoon.

Bestregards.

Sincerely,

Lookingforyourreply

clerkofSalesDepartment

Add:

Tel:

+86

Fax:

Email:

Website：

DearSirs,

Weowe 

yournameandaddresstotheCommercial 

Counsellor'

sOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketforTextiles.

Weavailourselvesofthisopportunitytoapproach 

youfortheestablishmentoftraderelationswithyou.

Weareastate-operatedcorporation,handlingboththeimportandexportofTextiles.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthemainitemssuppliableatpresent.

Shouldanyoftheitemsbeofinteresttoyou,pleaseletmeknow.Weshallbegladtogiveyouourlowestquotationsuponreceiptofyourdetailedrequirements.

Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshptoourmutualadvantage.

Welookforwardtoreceivingyourenquiriessoon.

Yoursfaithfully,

Encl.

二DearSirs,

ThroughFOBBusinessforum,wegetyouremailaddressthatyouareinthemarketfor 

metalwork.Wewouldliketointroduceourcompanyandproducts,inthehopeofestablishingbusinessrelationswithyou.

Wearefactoryspecializinginthemanufactureandexportofshoringprops,scaffolding,couplerandprotecthurdle 

Wehaveprofusedesignswithseriesqualitygrade,andexpressly,ourpriceisverycompetitivebecausewearemanufactory,wearethesource.

Youarewelcometovisitour 

website:

whichincludesourcompanyprofiles,historyandsomethinglatestdesigns.Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow,Wewillbehappytogiveyoudetails.

Asaveryactivemanufactures,wedevelopnewdesignsnearlyeverymonth,Ifyouhaveinterestinit,it`smypleasuretooffernewstoyouregular

Bestregard

三开发信范例　（2005-06-0910:

59:

29）

　　TO:

......

　　FROM:

　　SUBJECT:

　　DATE:

　　DearSir,

　　Youresteemednameandaddresshasbeenrecommended

　　tousby......Asbeingoneofthemostpotential

　　importersinyourcountry,andwetakethelibertyto

　　writeyouwiththeearnestdesireofhavingtheopportunity

　　toenterintobusinessrelationwithyou.

　　Weareoneoftheleadingmanufacturesof......

　　in......,Ascribedtoourexcellentqualitycontroland

　　competitiveprice,ourproductshavewonagoodreputation

　　bothathomeandabroad.

　　Enclosedpleasefindourcompanydataandwebsite

　　foryourreference,andwehopeyouwillfindsome

　　itemsinteresting.Weshallbepleasedtoprovideyou

　　ourbestpricesanddeliveries.Forfurther

　　informationyoumayneed,

　　pleaseletusknow.

　　Yourcourtesyandearlyreplywillbeappreciated.

　　YoursFaithfully,

　　......President

　　译文：

　　收件人:

　　寄件人:

　　主题:

　　日期:

　　由......的推荐得知您的名址，贵公司在您的国家一向被尊重为最有潜力的进口商之一，在此我们写信给您诚挚的想要有机会与贵公司建立商务关系。

　　本公司在......（地区）多年来一直是......产品的制造商，基于卓越的品质控管以及具竞争力的价格，我们的产品赢得国内外的好评。

　　随函附上我们公司的资料及网址谨供参考，希望您能找到一些感兴趣的产品。

我们将乐于提供您最好的价格及交期。

如需更进一步信息，请让我们知道。

　　感谢您的好意，并期尽早回复。

　　......总裁　敬上

　　TO:

　　RE:

SignalandWarningLight

　　DearSirs,

　　AsaleadingmanufacturerofSignalandWarning

　　Lightin......,wewouldliketointroduceourproducts

　　toyoutoseekamutualbenefitedbusinessrelationship

　　inthisyear.

　　Allourproductsaredesignedwithwater-proof

　　functionwhichappliedformarineandlanduse.If

　　useitastrafficlightindication,itwillbemore

　　functionalwithautomaticreflectinglightsystem.

　　Indaytimewithsunshine,itwillturnoffautomatically

　　whereasatnightorevenindaytimebutnotbright

　　enough,itwillturnonbyitself.Laboroperationis

　　noneedatall.

　　Attachedillustratedcatalogueswithdetail

　　specificationforyourselection.

　　Meanwhile,customizeddesignaremostwelcome.We

　　hopetohearfromyousoon.

　　Faithfullyyours,

　　TonyLao-President

信号和警示灯

　　先生

　　我公司是......（地区）一家信号灯和警示灯的主要生产商，我公司荣幸地向贵公司介绍我司产品，并希望今年与贵公司建立互利的贸易关系．

　　我司产品均为防水设计，适于海上与陆地使用．如用在交通指示系统中，它会增加自动反应系的功能．在白天，它会自动熄灭，在夜晚或白天光线不强时，它会自动点亮，无需人工操作．

　　随函附上我公司产品目录及具体尺寸，供您参考．我们也乐意按客户设计的款项生产．盼望您早日回复．

　　东尼．刘-总裁　敬上

（建议事先拟好打电话的演说词,英文口语发言和流利度一定要过关啊）　　

　　附:

一个匈牙利采购对中国供应商的建议!

（网上看到的,深有同感啊!

）!

　　AsasourcingagentandbuyerIcantellyouwhatisagoodquotationforme:

itincludesallrelevantinformation!

Myjobistofindareliablesupplieratareasonablepriceintheshortesttimepossible.　

　　ItisverypossiblethatIwillchooseasupplierwhosepriceisafewpercenthigherbutthequotationiscomplete.Thatmeans,itincludes:

　-FOB（!

!

）price,withseaportmarked!

（IoftengetFOBquoteswithoutlocation.ObviouslyformeinEuropeaFOBShanghaipriceishigherthanaFOBXiamenprice,sinceshippingratesaredifferent）.　

　　-deliverytime（sofarnoChinesesupplierwasabletokeepthepromiseddeliverytimeformyprojects-90%delay,10%early）　

　　-packageunit（cartondetails）!

Cartonweight,size,volume,content,material.Itisveryimportant!

Usuallythispointissimplyleftoutbysuppliers.ButI-andmostfull-timebuyers-havejustsimplynotimetobegforanydetailsseparately!

Ifaquotationmissesthis,Isimplydeleteit.Ihavenotimetoaskforthesepoints,butIcanonlycalculatemyshippingcostwiththisinfo!

　　-paymentconditionsmustbeexactlydiscussed.　

Ihopesupplierswillconsiderthesepointsinthefuture.Ifyouincludeallrelevantinformation,youcanreallyhelpyourpartnerinhisdecision.Andforthesupplier,itisajobdoneonce,youneedn’tworkouteachdetailseparately.　

一，收到客户询盘时的回复：

Dearsir

WeherebyacknowledgereceiptyourinquiryoftitaniumdioxideRandIjustgottheinformationfromourproductiondepartment,

Thesestandardisavailableforus.

Nowplscheckthequotationbelow:

thespecificationyourequired:

Ihopethisistheoneinyourfavor,

Asaexperiencedcompany（ISO9001:

2000）intheXXfield