浅谈商务英语函电在对外贸易中的作用英语论文本科论文Word下载.docx
- 文档编号:19817074
- 上传时间:2023-01-10
- 格式:DOCX
- 页数:10
- 大小:25.36KB
浅谈商务英语函电在对外贸易中的作用英语论文本科论文Word下载.docx
《浅谈商务英语函电在对外贸易中的作用英语论文本科论文Word下载.docx》由会员分享,可在线阅读,更多相关《浅谈商务英语函电在对外贸易中的作用英语论文本科论文Word下载.docx(10页珍藏版)》请在冰豆网上搜索。
Fromtheperspectiveoflinguisticcarrier,businesscorrespondenceshouldbeusedinabusinessenvironment.ItbelongstoESP①(Englishforspecialpurposes,theEnglishneedbyaparticulargroupoflearnerscouldbeidentifiedbyanalyzingthelinguisticcharacteristicsoftheirspecialistofworkorstudy.),andemphasizesthespecialcommunicationinthespecificcircumstances.ItisacomprehensivedisciplinewhichiscombinedwithEnglishwritingandforeigntradepracticewithcontent,difficultyandpracticabilityofnature.IthasaverydifferencefromthenatureofordinaryEnglishorotherspecializedEnglishincontentorformally.Itinvolvesforeigntradepracticeseachpart.Mainlyincludes:
Establishingbusinessrelations;
EnquiriesandReplies;
Quotations,SalesLetters,OffersandCounterOffers;
Orders,Acceptances;
SalesconfirmationandPurchasecontract;
Payment;
Packing;
TransportandInsurance;
Complaint,ClaimandSettlementetc.Thusitcanbeseenalthoughthebusinesscorrespondenceisnottheforeigntradepracticelesson,butinvolvestheoperationalmethodintheforeigntrade.Thispaperwillfromthelinguisticfeatures,thetextualstructure,andthelexisthreepartstoanalyzethecharacteristicsofbusinesscorrespondence.
2ThemeaningofBusinessEnglishCorrespondence
2.1ThemeaningofBusinessEnglishCorrespondence
BusinessEnglishcorrespondenceisElectronicslettersthathelppeoplecommunicateinthefieldofforeigntradeworkinglanguageinwriting,Intheforeigntradeknowledgeasthebackground,Languageasacarrierofforeigntrade。
BusinessEnglishcorrespondenceisoneofthemainwaysofforeignbusinesscommunication。
But,Intoday'
shighlydevelopedinformationtechnology,Thelettersarenotlimitedtopaper,oritcanbeE-mail,faxorMSN。
Itisaletterissuedtoencodinganddecodingprocessofthereceiver。
Smoothencodinganddecodingprocessisusingthecorrespondencecommunicationprocess。
Themostcommonlyusedinclude:
Thepurposeofestablishingbusinessrelations、enquiries、Anoffer、reply、Thecontractofsale、Packing、insurance、compensation、arbitrationect.
2.2ThecharacteristicsofbusinessEnglishcorrespondence
BusinessEnglishcorrespondenceisfrequentlyusedininternationalbusinesscontacts,Iscarryoutforeigntradebusinessandrelatedbusinessactivitiesofthefoundationandimportanttool。
Therefore,BefamiliarwiththeuseandCorrectunderstandingofthenewcharacteristicsofbusinessEnglishcorrespondence,Ispremiseandconditionofbusinessactivitiessmoothly.
2.2.1LinguisticfeaturesofBusinessCorrespondence
Languageisameansofcommunication.Thismayseemlikeafoolishlysimpleobservationtomake,butrememberthatforcommunicationtobecompletedsuccessfullyasendermustconveyhisorhermessagesothatthereceivernotonlyreceives,butalsounderstands,themessage.Iflanguageisnotusedclearlyandaccurately,thecommunicationprocesscannotbesuccessfullycompleted.
AsimpleruletorememberisthattheEnglishyouuseinyoureverydaybusinessshouldbethesamegoodEnglishusedbypeopleinallwalksoflife.Granted,theremaybetermsintrinsictoyourindustry,butthereisnotaspecialtypeof‘‘businessEnglish’’tobelearnedandusedwhenwritingbusinessletters.GoodEnglishisgoodEnglish.
Businesscorrespondenceisoneofthecommonstylesintheinternationalbusinessactivities.Becauseofitsproductionandserviceinvariouscommercialbusinessscopes,reflectingtheprofessionalandbusiness-relatedcontent.Therefore,thewording,syntax,expressionstyle,meaningandcontenthasthestyleofthebusiness.Cooperationandcompetition,rightsandobligations,faithandclaim,goodsdeliveryandpaymentwillalwaysbetopicsforthebusinesspeople.Eachexpressionshouldbetriedtobeconciseandaccurate,strongandmild,firmbutnottough,rigorousandwithoutlosinghumorous.Itisusuallytobeusedstrictly“7Cs②”principlesofwriting,thatisClear,Complete,Concise,Concrete,Constructive,ConversationalandCorrect.
●Clear
Thegoalofclarityisthatthereaderunderstandspreciselywhatyouaresaying.Thelanguageofyourcorrespondenceshouldbeadaptedtotherecipient.Thismeansthatyouwriteinamatter-of-fact,conversationaltone.Usespecificexamplesthereadercanrelateto.Don’tassumethatyourreaderunderstandsthejargonofyourtrade.Remember,mostletterswillbereadbypeopleotherthantherecipientoftheletter.Thesepeoplemaybeunfamiliarwiththetechnicallanguageorjargonyouuse.Clarityalsomeansorganizingyourcorrespondenceorlettersoeachparagraphdealswithonlyonemainideaandpresentingyourideasinalogicalorder.Yourlettershouldnotbeacollectionofrandomideas.Itshouldbesingle-mindedinitspurpose.
Thisisthecornerstoneofeffectivecommunicationandrequiresconsiderableeffortonthewriter’spart.Itincludeswritingtothereader’slevelofunderstanding,butnotdowntothereader.Itmeansusinglanguage,words,andphrasesthatreaderunderstands,whileavoidingalljargonandunfamiliarwordsandphrases.Itinvolvescoherentlyandlogicallyorderingthoughtsandideasstructuringparagraphssothateachideahasitsownplaceinthecorrespondence.Goodnarrativesaredesignedtomakethedesiredimpact.Remember,itiswriter’sobligationtoclearlycommunicatesothatthereadercanunderstand,nottheotherwayaround.
Beclearandstraightforwardincorrespondences.Writewhatyoumean.Don’twriteincircles,makingreaderguesswhatyoumean.Takethefollowingexampleofawriterwhowantstotellacustomeraboutanimportantorganization:
MycorrespondencewasinitiatedtoinformyouofthehighcaliberofprogramsandactivitiesofanorganizationinwhichIhaveenjoyedbeinginvolvedoverthepastfewyears.TheCountyBusinessAssociationhasservedtokeepmeinformedof,andactivelyinvolvedin,thecurrentpoliticalandeconomicissuesaffectingsmallbusinessesthroughitsmonthlybreakfastmeetingswithinterestingandimpressivespeakers,itsnewsletteronlegislativeactivitiesinWashington,andseveralotherprogramsoutlinedintheattachedletter.
Therearemanyproblemswiththisexample.Let’sstartbyexaminingtheclarityanddirectnessofthestatement.Sincethewriteroftheletterwantstoinformthereaderaboutanimportantorganization,whydidn’tthewritercomerightoutanddosobywriting:
Iamwritingtoyouaboutthehigh-caliberprogramsandactivitiesofferedbytheCountyBusinessAssociation,anorganizationinwhichIhavebeeninvolvedforthepastfewyears.
Inthewriter’sversionoftheletter,itisnotuntilthesecondsentenceoftheparagraphthatweevenlearnthenameoftheimportantorganization.Ifyouarewritingaboutaparticularsubject,andthatsubjecthappenstobeanorganization,whynotgetitsnamerightupfrontsothereadermightenjoylearningaboutitthroughouttherestoftheletterinsteadofbeingleftinsuspense?
Insteadofusingmanywords(‘‘mycorrespondencewasinitiatedtoinformyouof...’’),whynotsaysimply,‘‘Iamwritingtoyouabout...’’?
Ifyoucomerightoutandsaywhatyoumeaninsteadofbeatingaroundthebush,notonlyareyougoingtograbyourreader’sattentionrightaway,butyoualsostandastrongerchanceofconvincingyourreaderthatheorsheshouldgoonreadingandfindoutmoreaboutwhatyouhavetosay.
●Complete
Goodwritingincludesalltheinformationnecessarytomakethepointandpromotewhateverthecorrespondencerequests.Thedatamustbedesignedwithapurposeinmind.Randomdetailsandthoughtshowevercolorfulandinteresting,onlyconfuseandthereaderiftheyarenotrelevanttotheissuesbeingraised.Stayontrackandmakesureyouhaveprovidedthereaderwithenoughinformationtoencouragetheactionyouseek.
Makesurealltheinformationwhatthereaderneedstoknow.(Donotincludedetailsthatareinterestingbutnotrelevant.)Thebiggestproblemwithleavingoutinformationisthatthereaderhastomakeassumptions.Forexample,donotsay,“Whenwelastspokeaboutthesituation,”whenyoucansay,“WhenwespokeonJune8abouthiringanewadministrativeassistant.”
Rememberthatthereadercannotreadthewriter’smind.Thereadercanonlyguessatwhatthewriterleftout.
Towritebusinesscorrespondenceshouldpayattentiontotheinformationoftheotherpartyneeded,andwhetheryouhavecompletelyansweredthequestion.Ifthebuyeracceptstheoffer,thesellershouldbequotedintherelevantcontentbybuyertowritethecorrespondenceofacceptingtheoffer
Generallyspeaking,use5Ws(who,what,when,where,why)and“1h”(how)tocheckwhatyouwrotelettersiscomplete,whoorders,andwhattheorderedgoods,whentheshipmentshouldbeeffected,andgoodsbeshippedtowhere,whattermsofpayment,ifyouhavespecial
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 浅谈 商务英语 函电 对外贸易 中的 作用 英语论文 本科 论文
![提示](https://static.bdocx.com/images/bang_tan.gif)