电子商务论文英文Word格式.docx
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电子商务论文英文Word格式.docx
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姓名:
宋佳
学号:
1207614020
专业:
会计
年级:
2012级
班级:
12713
任课教师:
张凌志
2015年4月
Abstract
Mobilee-commerce,isthroughmobilephone,PDA(personaldigitalassistants),pagers,mobilecommunicationequipmentandtheInternetorganiccombinationofe-commerceactivities.Thearticleintroducesthemobileelectroniccommercedevelopmentpresentsituation,thetechnologyandapplicationofmobilee-commerce,analysisproblemofmobileelectroniccommerceinourcountryandputforwardcorrespondingcountermeasures.Pointsoutthedevelopmenttrendofmobilee-commerce.
KeyWords:
Mobilee-commerce;
Wirelesscommunicationsequipment;
TheInternet
Catalog
1、Thedefinitionofmobilee-commerce………………………………………1
2、Thecurrentsituationofthedevelopmentof
mobilee-commerceinChina…1
3、Themobileelectroniccommerce
(Protocol)
technology
andApplication…2
4、ProblemsandCountermeasuresof
mobilee-commerce……………………2
5、Thedevelopmenttrendofmobilee-commerce……………………………4
Reference……………………………………………………………………8
1.Thedefinitionofmobilee-commerce
Mobilee-commerce,isthroughmobilephone,PDA(personaldigitalassistants(pdas),pagers,mobilecommunicationequipmentandtheInternetorganiccombinationofe-commerceactivities.Theperfectcombinationofmobilecommunicationtechnologyandothertechnologytocreatethemobileelectroniccommerce,buttherealistopromotethedevelopmentofmarketservices.Mobilee-commercecanprovidethefollowingservices:
PIM(personalinformationservices,banking,trading,shopping,location-basedservices,entertainment,etc.
2.Thecurrentsituationofthedevelopmentof
mobilee-commerceinChina
HistoryofmobilephonesinChinahasexperiencedthreestagesroughly:
thefirststage(1987-1993)asthestartstage,mainistomeetuserneeds;
Inthefirsthalfofthesecondphase(1994~1994)asthestageofdevelopment,China'
s90MHZanalogcellularmobiletelephonenetworkintheworldlargestareaandthemostwidelycoverageofamobiletelephonenetwork;
Thethirdstage(sincethesecondhalfof1995)torapidlyimprovethephase.OurcountryintroducedadvancedtechnologyofGSMdigitalmobilephonesystemsintheworld,itmarkedChina'
smobilecommunicationbyasinglesimulationsystemintotheeraofanalogtodigitalcoexist.
MobileInternetboominginourcountry,thecurrentmobileelectroniccommerceinourcountryhasbeguntohaveapracticalapplication.ChinamobilecommunicationcorporationinBeijing,Tianjin,Guangzhou,Hangzhou,Shenzhenandsoonsixbigcityatthesametimeintroducedthe"
global"
WAP(wireless)commercialtestweb,WAPmobilephoneuserscanuseroaminginthesixcities.ShanghaimobilecommunicationcompanyalsosynchronousintroducedaWAPportalsites,printingtechnologyandsuccessfullyformerlinAquariusChinae-commercecompaniessuchasmobileelectroniccommercesystemisestablished.Electricitynetworkoperators,suchasSOHU,ALIBABAhasorpreparingtolaunchmobilee-commerceservices,China'
sSOHUandNOKIAannouncedwithwirelessInternetservices.
Althoughourcountryhas30hasbeentheopeningoftheWAPsite,butofWAPuserstheapplicationaccountforlessthan1000people,sofromnow,WAPbusinessisstillinitsprimarystageinourcountry.
3.Themobileelectroniccommerce
and
Application
Mobilee-commercebusinessprovidesuserswiththeconvenienceofoperation,forfinancialinstitutions,businessorganizations,alsoreducedthecost,improvetheefficiency.Itabsolvedthecashtransactionsofbriefparagraph,counterfeit,custody,carryrisksandtroubles,atthesametimetospeedupthepayment.Notonlythat,becauseintheprocessofcreditcardtransactions,thebankverifyauthenticitycardholdersofvalididentityandtransaction,instantdealsarecompletedtoprintwiththereceiptofpayment,alsoguaranteethesafetyofthemerchantsonthedeal.Featuresofmobilee-commerceapplicationsmainlyinclude:
wirelessCRM,mobileticketing,mobilegaming,mobilemarket,mobilebanking,etc.
4.ProblemsandCountermeasuresof
mobilee-commerce
(1)Thewirelesschannelresourcesshortage,poorquality
Comparedwithcable,thelimitationonthepowerspectrumandthebandwidthissmall,highbandwidthcosts,atthesametime,thedevelopmentofpacketswitchingmakeschannelintoaShared.Timedelay;
Connectionreliabilityislow,outofcoveragearea,servicedeclinedtoaccess.Soserviceprovidersshouldoptimizetheuseofnetworkbandwidth,atthesametimeincreasethenetworkcapacity,inordertoprovidemorereliableservice.
(2)Mobilenetworkusabilityandfunctionalityneedstobeimproved
Highresolutiondisplayscreenandhavethefunctionofbarcodereadingwillincreasethemobiledeviceuserfriendliness,butsmallscreensandcumbersomedatainputmethodisstillthemainimpedimenttoeaseofuseandfunctionalrestrictionsonthemovementoftheInternet.Isexpectedinthenearfuturefordatainputmodeandlargescreensizecan'
tbeimproved
(3)Securityisthekeytothedevelopmentofmobilee-commerce
Comparedwiththetraditionalmodeofelectroniccommerce,mobileelectroniccommercesecurity.Howtoprotecttheuser'
slegalinformation(account,password,etc.)shallnotbeinfringedupon,isanurgentneedtosolvetheproblem.Inaddition,atpresentourcountrystillshouldsolveelectronicpaymentsystem,commoditydistributionsystemandothersecurityissues.Canapproachistoabsorbthetraditionalelectroniccommercesafetyprecautions,andbasedonthecharacteristicsofmobilee-commerce,developmentofportableandefficientsecurityprotocols,suchasforapplicationlayerencryption,suchaselectronicsignatureandsimplifytheIPSECprotocol,etc.
(4)Chargesproblem
Endofthe"
freelunch"
ofmobileInternetaccess,ChinamobilecommunicationscorporationannouncedthatuseWAPservicesofmobilephonestartscharging.Buttherearestillbelongtothepolicysetbythepricepreferentialprice.Ifthechargesproblemcanbesolved,Chinamobile,themarketwillhaveasignificantchange.
(5)User-orientedbusinessstillneedtoimproveandstrengthen
Thecurrentapplicationsituation,mobileelectroniccommerceapplicationismorefocusedonindividualapplicationssuchasaccesstoinformation,bookingtickets,fry,lackoftheapplicationofmoreandmoreattractive,itwillhinderthedevelopmentofmobilee-commerce.
(6)Improvingthedesignofmobileterminal
Inordertobeabletoattractmorepeopletoengageinmobileelectronicbusinessactivities,mustprovideaconvenientandreliableandhasavarietyoffunctionsofmobiledevices.
5.Thedevelopmenttrendofmobilee-commerce
Accordingtoareportfromtheworldfamousmarketresearchcompany,thefutureofmobilee-commercemarketwillmainlyfocusonthefollowingseveraldifferentareas:
automaticpaymentsystem,includingthevendingmachine,timer,automaticparkingticketmachine,etc.;
Semi-automaticpaymentsystem,includingthestorecashierark,taxifareregister,etc.;
MobileInternetaccesstopaymentssystems,includingcommercialWAPsites,etc.;
Betweenmobilephoneinsteadofacreditcardtopayandprivateaccountssettlement.Amongthesepaymentforms,includingamobilephoneInternetthisaccountedfor39%oftheentiremobilee-commercepaymentforms,P2Pbetweenprivatepay34%.Frost&
sullivan'
sreportalsosaidthatduetothecurrentmobilee-commercehasbeguntotakeshape,fornetworkoperators,Banks,creditcardclearingunit,relevantequipmentdevelopers,thefutureofmobilee-commercemarketprospectisbroad.ExpertsinrecentIDCprospectforthefuturedevelopmentofmobilee-commerceisforcasted,andsumsupthedevelopmenttrendofthetenkey:
(1)MobileInternetcommercialhypewillreachthetop
MobileoperatorsandcommunicationsequipmentmanufacturerstohypesurroundingmobileInternet,becausetheyarealreadyinthedatacommunicationsequipmentandoperatinglicenseinvestedlargesumsofmoney.Thesecompanies:
doingmybesttoawakentheconsciousnessoftheuser,andtomakethemacceptthecommunicationmode.IDCpredictsthatby2003theworldwillbemorethan1omilliondepartmentofmobilephonehasInternetaccessfunction,ofcourse,allthesephoneswillnotbeusedforWebsurfing.
(2)Enterpriseapplicationswillbecomethecenterandhotspotinthefieldofmobilee-commerce.
Wirelesscustomerrelationshipmanagement(CRM),marketingmanagementandotherenterpriseapplicationswillmakeenterpriseusershavebenefitednomatterintermsofrevenueandbusinessefficiency.Therefore,mobilebusinessenterpriseapplicationswillbecomethisyear'
soperator,propaganda,andconsumerapplicationswillbemovedtobehindthescenes.
(3)Consumerstousemobiledevicesmainlyaccesstoinformationratherthanfortransactionprocessingandtrading.
Forconsumers,theymainlyuseamobilephoneaccesstoinformationsuchasE-mail,stocks,weather,travelroutesandflightinformation,etc.Butdespitetheseservicesdoesnotrepresentadirectbusinessopportunities,butundertheguidanceofe-commerce,thesebusinesshelpstobuildcustomerrelationship,indirectandcreatebusinessopportunities.
(4)Themobilephonewillbeintegratedinembeddedbarcodereaders.Bringfreshatmosphereformobilecommerce
Thisyearisexpectedtohaveembeddedbarcodereadermobilephonecansupply.Thisnewfeaturewillbridgebetweentraditionalbusinessandnetworkbusiness,embeddedbarcodereadercansolvetheproblemofdatainput,whichismobilee-commerceonane
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