考研英语一真题及答案Word文档格式.docx
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考研英语一真题及答案Word文档格式.docx
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3.[A]issue[B]vision[C]picture[D]moment
4.[A]Forexample[B]Onaverage[C]Inprinciple[D]Aboveall
5.[A]fond[B]fearful[C]capable[D]thoughtless
6.[A]in[B]on[C]to[D]for
7.[A]if[B]until[C]though[D]unless
8.[A]promote[B]emphasize[C]share[D]test
9.[A]decision[B]quality[C]status[D]success
10.[A]chosen[B]stupid[C]found[D]identified
11.[A]exceptional[B]defensible[C]replaceable[D]otherwise
12.[A]inspired[B]expressed[C]conducted[D]secured
13.[A]assigned[B]rated[C]matched[D]arranged
14.[A]put[B]got[C]gave[D]took
15.[A]instead[B]then[C]ever[D]rather
16.[A]selected[B]passed[C]marked[D]introduced
17.[A]before[B]after[C]above[D]below
18.[A]jump[B]float[C]drop[D]fluctuate
19.[A]achieve[B]undo[C]maintain[D]disregard
20.[A]promising[B]possible[C]necessary[D]helpful
SectionⅡReadingComprehension
PartA
Directions:
Readthefollowingfourtexts.AnswerthequestionsaftereachtextbychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.(40points)
Text1
Inthe2006filmversionofTheDevilWearsPrada,MirandaPriestly,playedbyMerylStreep,scoldherunattractiveassistantforimaginingthathighfashiondoesn’taffecther.Priestlyexplainshowthedeepbluecoloroftheassistant’ssweaterdescendedovertheyearsfromfashionshowstodepartmentstoresandtothebargainbininwhichthepoorgirldoubtlessfoundhergarment.
Thistop-downconceptionofthefashionbusinesscouldn’tbemoreoutofdateoratoddswithfeverishworlddescribedinOverdressed,ElizabethCline’sthree-yearindictmentof“fastfashion”.Inthelastdecadesorso,advancesintechnologyhaveallowedmass-marketlabelssuchasZara,H&
M,andUniqlotoreacttotrendsmorequicklyandanticipatedemandmoreprecisely.Quckierturnroundsmeanlesswastedinventory,morefrequentreleases,andmoreprofit.Thoselabelsencouragestyle-consciousconsumerstoseeclothesasdisposal——meanttolastonlyawashortwo,althoughtheydon’tadvertisethat——andtorenewtheirwardrobeeveryfewweeks.Byofferingon-trenditemsatdirt-cheapprices,Clineargues,thesebrandshavehijackedfashioncycles,shakingallindustrylongaccustomedtoaseasonalpace.
Thevictimsofthisrevolution,ofcourse,arenotlimitedtodesigners.ForH&
Mtooffera5.95knitminiskirtinallits2300-plusstoresaroundtheworld,itmustrelyonlow-wage,overseaslabor,orderinvolumesthatstrainnaturalresources,andusemassiveamountofharmfulchemicals.
Overdressedisthefashionworld’sanswertoconsumeractivistbestsellerslikeMichaelPollan’sTheOmnivore’sDilemma.Mass-producedclothing,likefastfood,fillsahungerandneed,yetisnon-durable,andwasteful,”Clineargues,Americans,shefinds,buyroughly20billiongarmentsayear——about64itemsperperson——andnomatterhowmuchtheygiveaway,thisexcessleadstowaste.
TowardstheendofOverdressed,Clineintroducedherideal,aBrooklynwomannamedSKB,who,since2008hasmakeallofherownclothes——andbeautifully.ButasClineisthefirsttonote,ittookBeaumontdecadestoperfecthercraft;
herexample,can’tbeknockedoff.
Thoughseveralfast-fashioncompanieshavemadeeffortstocurbtheirimpactonlaborandtheenvironment——includingH&
M,withitsgreenConsciousCollectionLine——Clinebelieveslasting-changecanonlybeeffectedbythecustomer.Sheexhibitstheidealismcommontomanyadvocatesofsustainability,beitinfoodorinenergy.Vanityisaconstant;
peoplewillonlystartshoppingmoresustainablywhentheycan’taffordtoit.
21.Priestlycriticizesherassistantforher
[A]poorbargainingskill.
[B]insensitivitytofashion.
[C]obsessionwithhighfashion.
[D]lackofimagination.
22.AccordingtoCline,mass-maketlabelsurgeconsumersto
[A]combatunnecessarywaste.
[B]shutoutthefeverishfashionworld.
[C]resisttheinfluenceofadvertisements.
[D]shopfortheirgarmentsmorefrequently.
23.Theword“indictment”(Line3,Para.2)isclosestinmeaningto
[A]accusation.
[B]enthusiasm.
[C]indifference.
[D]tolerance.
24.Whichofthefollowingcanbeinferredfromthelaseparagraph?
[A]Vanityhasmoreoftenbeenfoundinidealists.
[B]Thefast-fashionindustryignoressustainability.
[C]Peoplearemoreinterestedinunaffordablegarments.
[D]Pricingisvitaltoenvironment-friendlypurchasing.
25.Whatisthesubjectofthetext?
[A]Satireonanextravagantlifestyle.
[B]Challengetoahigh-fashionmyth.
[C]Criticismofthefast-fashionindustry.
[D]Exposureofamass-marketsecret.
Text2
Anoldsayinghasitthathalfofalladvertisingbudgetsarewasted-thetroubleis,nooneknowswhichhalf.Intheinternetage,atleastintheory,thisfractioncanbemuchreduced.Bywatchingwhatpeoplesearchfor,clickonandsayonline,companiescanaim“behavioural”adsatthosemostlikelytobuy.
Inthepastcoupleofweeksaquarrelhasillustratedthevaluetoadvertisersofsuchfine-grainedinformation:
Shouldadvertisersassumethatpeoplearehappytobetrackedandsentbehaviouralads?
Orshouldtheyhaveexplicitpermission?
InDecember2010America'
sFederalTradeCornmission(FTC)proposedaddinga"
donottrack"
(DNT)optiontointernetbrowsers,sothatuserscouldtelladwertisersthattheydidnotwanttobefollowed.Microsoft'
sInternetExplorerandApple'
sSafaribothofferDNT;
Google'
sChromeisduetodosothisyear.InFebruarytheFTCandDigltalAdwertisingAlliance(DAA)agreedthattheindustrywouldgetcrackingonrespongingtoDNTrequests.
OnMay31stMicrosoftSetofftherow:
ItsaidthatInternetExplorer10,theversionduetoappearwindows8,wouldhaveDNTasadefault.
Itisnotyetclearhowadvertiserswillrespond.GetingaDNTsignaldoesnotobligeanyonetostoptracking,althoughsomecompanieshavepromisedtodoso.UnabletotellwhethersomeonereallyobjectstobehaviouraladsorwhethertheyarestickingwithMicrosoft’sdefault,somemayignoreaDNTsignalandpressonanyway.
AlsouncleariswhyMicrosofthasgoneitalone.Atterall,ithasanadbusinesstoo,whichitsayswillcomplywithDNTrequests,thoughitisstillworkingouthow.IfitistryingtoupsetGoogle,whichreliesalmostwhollyondefaultwillbecomethenorm.DNTdoesnotseemanobviouslyhugesellingpointforwindows8-thoughthefirmhascomparedsomeofitsotherproductsfavourablywithGoogle'
sonthatcountbefore.BrendonLynch,Microsoft'
schiefprivacyofficer,bloggde:
"
webelieveconsumersshouldhavemorecontrol."
Coulditreallybethatsimple?
26.Itissuggestedinparagraph1that“behavioural”adshelpadvertisersto:
[A]easecompetitionamongthemselves
[B]lowertheiroperationalcosts
[C]avoidcomplaintsfromconsumers
[D]providebetteronlineservices
27.“Theindustry”(Line6,Para.3)refersto:
[A]onlineadvertisers
[B]e-commerceconductors
[C]digitalinformationanalysis
[D]internetbrowserdevelopers
28.BobLiodiceholdsthatsettingDNTasadefault
[A]manycutthenumberofjunkads
[B]failstoaffecttheadindustry
[C]willnotbenefitconsumers
[D]goesagainsthumannature
29.whichofthefollowingistureaccordingtoParagraph.6?
[A]DNTmaynotserveitsintendedpurpose
[B]AdvertisersarewillingtoimplementDNT
[C]DNTislosingitspopularityamongconsumers
[D]Advertisersareobligedtoofferbehaviouralads
30.Theauthor'
sattitudetowardswhatBrendonLynchsaidinhisblogisoneof:
[A]indulgence
[B]understanding
[C]appreciaction
[D]skepticism
Text3
Upuntilafewdecadesago,ourvisionsofthefuturewerelargely-thoughbynomeansuniformly-glowinglypositive.Scienceandtechnologywouldcurealltheillsof
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