自考商务英语05844课后问答题答案.docx
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自考商务英语05844课后问答题答案.docx
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自考商务英语05844课后问答题答案
Lesson1
1.whatdoesinternationalbusinessreferto?
Pleasetellthedifferencebetweeninternationalbusinessanddomesticbusiness.?
Internationalbusinessrefertotransactionbetweenpartiesfromdifferentbusinessacrossthebordersofdifferentcustomsareasofthecountryisalsoregardedasimportandexport,suchasbusinessbetweenHongkongandTaiwan.Internationalbusinesstakesplacebetweencountrieswhiledomesticbusinesstakesplaceinthesamecountry.
2.Pleaseexplainthedifferencesbetweenvisibletradeandinvisibletrade.whichisbecomingmoreandmoreimportantandaccountsforanincreasingproportionininternationaltrade?
Visibletraderefertothefromofcommoditytrade,.exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionormanufacturedinonecountryforconsumptionorresaleinanother.Invisibletradereferstothekindoftradeintheformoftransportation,communication,bankinginsurance,consulting,informationetc.Thelatterisbecomingmoreandmoreimportantandaccountsforanincreasingproportionininternationaltrade.
3.Canyoucitesomeexamplestoillustrateculturaldifferencesininternationalbusiness?
Yes,Ican.Inbusinessactivities,AmericansaremoreinformalthanEuropeans.Americansarepleasedtobecalledtheirfirstnamestoclosetherelationship.Europeanswillthinkitimpolitetobecalledthefirstnames,especiallythefirsttimetheymeet.
4.Pleaseelaborateonthetwocategoriesofinternationalinvestment.Whatistheirmajordifference?
Internationalinvestmentcanbeclassifiedintotwocategories,thatis,foreigndirectinvestment(FDI)andportfolioinvestment.ThemajordifferencebetweenthemisthatFDIismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedinahostcountry.Portfolioinvestmentreferstopurchasesofforeignfinancialassetsforapurposeotherthancontrolling.
5.Whatislicensing?
Whydofirmssometimeschooseitasameansofenteringaforeignmarket?
Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Firmschooselicensingbecausetheydonothavetomakecashpaymentstostartbusiness,andcansimplyreceiveincomeintheformofroyalty.Beside,theycanbenefitfromlocationaladvantagesofforeignoperationwithoutanyobligationsinownershipormanagement.
6.Whatisfranchising?
Howisdifferentfromlicensing?
Franchisingcanberegardedasaspecialformoflicensing.Underfranchising,afirm,calledthefranchisee,isallowedtooperatethefranchiserwhoprovidestheformerwithtrademarks.brandnames,logos,andoperatingtechniquesforroyalty.Incomparisonwiththerelationbetweenthelicenserandthelicensee,thefranchiserhasmorecontroloverandprovidesmoresupportforthefranchisee.
7.whatismanagementcontract?
Underwhatconditionsisitmostapplicable?
Underamanagementcontract,onecompanyoffersmanagerialorotherspecializedservicestoanotherwithinaparticularperiodforaflatpaymentorapercentageoftherelevantbusinessvolume.Whenagovernmentforbidsforeignownershipincertainindustries,itismostapplicable.
8.whatisaninternationalturnkeyproject?
InwhatwayisitsvariantBOTfromit?
Foraninternationalturnkeyproject,afirmsignsacontractwithaforeignpurchaserandundertakesallthedesigning,contractingandfacilityequippingbeforehandingitovertothelatteruponcompletion.ForBOT,Bstandsforbuild,OforoperateandTfortransfer.BOTisapopularvariantoftheturkeyproject.ForaBOTproject,afirmoperateafacilityforaperiodoftimeafterbuildingitupbeforefinallytransferringittoaforeigncompany.MakingprofitfromoperatingtheprojectforaperiodisthemajordifferencebetweenBOTandthecommonturnkeyproject.
Lesson2
1.ExplaintheconceptsofGNPandGDPrespectivelyandpointouttheirmajorweusetheminterchangeably?
GNPandGDParetwoimportantconceptsusedtoindicateacountry’stotalincome.GNPreferstothemarketvalueofgoodsandservicesproducedbythepropertyandlaborownedbytheresidentsofaneconomy.GDPmeasuresthemarketvalueofallgoodsandservicesproducedwithinthegeographicareaofaneconomy.ThemajordifferencebetweenGNPandGDPisthattheformerfocussonownershipofthefactorsofproductionwhichthelatterconcentratesontheplacewhereproductiontakesplace.
2.whataremeantbyhighincome,middleincome,andlowincomecountriesaccordingtotheWorldBank?
Citesomeexamplesforeachgroup.
High–incomecountriesrefertothosewithannualpercapitaincomeof$9,386andabove,.theunitedstates.Middleincomecountriesrefertothosewithannualpercapitaincomeofbelow$9,386butabove$765,.Greece.Low—incomecountriesrefertothosewithannualpercapitaincomeofonly$765orbelow,Africancountries.
3.Whyarehighincomecountriesimportanttotradeandinvestment?
Shouldweneglectlowincomecountriesininternationalbusiness?
Becausehigh—incomecountriesoftenhavegoodinfrastructure,highpurchasingpower,advancedtechnology,efficientmanagement,andfavorableenvironmentfortradeandinvestment.Theyofferprimemarketsforexpensiveconsumergoodsandbothattractiveaourcesanddestinationsofinvestment.Butlowerincomecountriesshouldnotbeneglectedininternationalbusinessactivities,becausetheyconstitutlemarketsforlower—pricedstaplegoods,providecheaplaborandareoftenrichinresources.Besides,marketissomethingtobedeveloped.
4.InwhatdifferentwaysareGDPandpercapitaincomesignificantinassessingthepotentialofaparticularmarket?
TotalGDPindicatestheoverallsizeofaneconomy,whichisimportantinmarketassessmentfordurableequipmentorbulkgoodssuchasgrain,steel,orcement.PercapitaGDPrevealstheaverageincomelevelofconsumers,whichisimportantwhenmarketingconsumerdurables.
5.Waschinaalow—incomecountryafewyearsago?
Howaboutnow?
Chinawasalow—incomecountryafewyearsago,butnowamiddle—incomecountry.
6.Whatdoestheterm”Triad”referto?
whatismeantbyQuad?
Triadreferstothethreerichestregionsoftheworld,theUnitedStates,theEuropeanUnionandJapanthatofferthemostimportantbusinessopportunities.QuadextendsthescopeofTriadtoincludeCanada.
7.HowmuchdoyouknowaboutOECD?
Pleasemakeabriefaccount.
OECDstandsforOrganizationforEconomicCooperationandDevelopment.Anorganizationthatactsasameetinggroundfor30countrieswhichbelievestronglyinthefreemarketsystem.TheOECDprovidesaforumfordiscussingissuesandreachingagreements,someofwhicharelegallybinding.
8.WhatisthebestpolicyforChinatodevelopbusinessopportunities?
Thebestpolicyforchinatodevelopbusinessopportunitiesisthatweshouldpayparticularattentiontothemarketsaroundthefourtigers,theASEANcountries,Russia,India,andabitfartherawayAustralia,atthesametiem,donotneglectothermarkets.Itisnotagoodideatotieone’sbusinesstoonlyafewmarkets.
Lesson3
1.whatisfreetradearea?
Makeabriefaccountofthemostnotablefreetradeareaintheworld.
Inthefreetradearea,membersremovebarrierstotheflowofgoodsandservicesamongthemselveswhileeach
2.Inwhatwayisacustomsuniondifferentfromafreetradearea?
3.Whatarethecharacteristicsofacommonmarket?
Whichorganizationremainedacommonmarketforsomeyearsinthepast?
4.Howmuchdoyouknowaboutaneconomicunion?
Canmembersofaneconomicunionkeepalloftheirnationalsoveignty?
5.MakeabriefaccountoftheoriginanddevelopmentoftheEU.
6.WhatisthemostpowerfulinstitutionoftheEU?
WhatistheexecutivebodyoftheEU?
Howdoesitoperate?
7.ExplainbrieflythefivelayerorganizationalstructureofAsia—PacificEconomicCooperation.
8.WhatarethetenetandobjectivesofAPEC?
Whatismeantbyitstwowheels?
9.WhatarethenatureandobjectivesofOPEC?
Lesson4
1.Whatarethebasicfeatureandmajorroleofeconomicglobalization?
2.Mentionsomeoftheprosandconsofeconomicistherightattitudetowardsit?
3.Whatistheformaldefinitionofamultinationalenterprise?
Howcanyoutellwhetheramultinationalcorporationisaparentorjustanaffiliate?
4.DescribebrieflythecharacteristicsofMNEs.
5.WhatisthecommonlyrecognizedrecognizedobjectiveofMNEs.
6.WhyisseuritysoimportanttoMNEs?
7.Doyouthink“widegeographicalspread”ofMNEsplayaveryimportantroleinthedevelopmentoftheirbusiness?
Why?
8.WhatistherelationshipbetweenMNEsandtheirhostcountries?
9.Whatarethefourtypesofmultinationalenterprises?
Describeeachofthermbriefly.
10.Aretheremanyworldcompaniesatpresent?
Imaginetheirfutureroleincompleteglobalization?
Lesson5
1.Howwouldyoudefineinternationaltrade?
2.Whydidinternationaltradefirstbegin?
3.Whatisthenewincentivefortradethatarosewiththedevelopmentofmanufacturingandtechnology?
4.Accordingtothetheoryofabsoluteadvantage,tradeoccursonlywhenacountryhasanabsoluteadvantageoverthatalwaystrue?
5.Whointroducedthetheoryofcomparativeadvantage?
Whichtheorymakesmoresense,absoluteadvantageorcomparativeadvantage?
6.Explainbrieflywhytradetoexploitcomparativeadvantagepromotesefficiencyamongcountries.
7.IScomparativeadvantagesomethingstagic?
Isitpurelydecidedbytheendowmentsofnature>?
Giveexamplestoshowthedevelopmentofcomparativeadvantagebycertaincountries.
Lesson6
1.Arethereotherbasesfortradewhentherearenodifferencesamongcountriesinproductionconditions?
Mentionsomeofthebases.
2.Whatiseconomyofscale?
Whatistherelationbetweeneconomyofsca
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