外贸函电中的询盘.docx
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外贸函电中的询盘.docx
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外贸函电中的询盘
ChapterThree
Enquiry
LearningObjective:
ØTomasterthewritingmethodsofanenquiry;
ØToidentifythetypesofenquiries;
ØTograspthedefinitionofenquiryandusefulexpressions.
SectionOneBriefIntroduction
Inforeigntrade,enquiriesareusuallymadebybuyerswithoutengagementtogetinformationaboutthegoodstobeordered,suchasprice,catalogue,deliverydateandotherterms.
Enquiriesmaybeeitherdispatchedbymail,cable,telexandfaxorhandedtothesuppliesthroughpersonalcontact.
Whenmakinganenquiry,abuyerusuallybeginswithaquestionorquestionshewantstoask.Thereaderthenknowsatoncewhattheenquiryisabout.
Generallyspeaking,weshouldkeepourenquiryshortandtothepoint;saywhatneedstobesaidandthenstop.Forinstance,ifyouareanenquirer,youshouldstateclearlyinyourenquiriestoforeignsuppliersyourexactrequirements,inclusiveofprices,discounts,termsofpaymentandthelengthoftimerequiredfordelivery.Thereisnoneedforlong,over-politephrasesandstilllessforhumbleness.Nowadays,manyfirmsevenuseaprintedenquiryforminsteadofaletter.
Anenquirymustbeacknowledgedintermsthatestablishgoodwillifanimmediatesaleisnotpossible.Ifitisfromanoldcustomer,sayhowmuchyouappreciateit;ifitisfromanewcustomer,sayyouaregladtoreceiveitanexpressthehopeofkeepingupfriendlybusinessrelationship.
Furthermore,enquiriesshouldbeaddressedtothecompanybecause,inthisway,yourletterwillreceivequickattention.Ifyouaddresstheenquiriestoanindividual,yourlettermayhavetowaitwhileheisaway.Oryoumaymakeamistakeandaddressittothewrongindividual,andthiswillalsomeandelay.
Tosumup,enquiriesshouldbebrief,specific,courteousandreasonable.Inreturn,theanswerstoenquiriesshouldbeprompt,courteousandhelpful.Incasethegoodsenquiredforarecurrentlyoutofstock,thesuppliershouldinformtheenquirerwhentheywillbeavailableand,bytakingthisopportunity,introducesomeotherproductsassubstitutessoastocreateagoodimpression,whichhopefullywillresultinmorebusiness.
SectionTwoWritingSteps
Opening:
Ifthisisthefirsttimetheenquirerasksforproductdetailsfromthereader,theformershouldstateclearlywhereheobtainedtherelevantinformationofthelatter.Afterthat,hecanmovefurthertomakeabriefintroductionabouthimself.Bydoingso,theenquirercanhelpthereceiverobtainasmuchinformationaspossibleabouttheformersoastoeliminatethelatter’sworryinestablishingbusinessrelationshipwiththeenquirer.
Ifthisisnotthefirsttime,theenquirerwouldprobablyexpresshiscurrentsituationandinterestintheverybeginning.Sincetheenquirerandthereceiverhaveknowneachotherwell,thiskindofenquirylettercanbemorecasualthanthesituationmentionabove.
Body:
Inthispart,theenquirershouldgetdowntothepointandstateclearlywhat
detailsoftheproducthewouldliketoknow.
Closing:
toexpresshopeofearlyreply
SectionThreeSpecimenLetters
SpecimenLetter1Ageneralenquiry
Dear Sirs,
WelearnfromBrown&ClarkCo.Ltd.,NewYorkthatyouarealeadingcompanyinexportingcottonpiecegoods.
Atpresent,weareinterestedinPrintedshirtingandshallbepleasedtoreceivefromyoubyairmailcatalogues,samplebooksandallnecessaryinformationregardingthesegoodssoastoacquaintuswiththequalityandworkmanshipofyoursupplies.MeanwhilepleasequoteusyourlowestpriceCIFPusan,includingour5%commission,statingtheearliestdateofshipment.
Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.
Wetrustyouwillgiveusanearlyreply.
Yours faithfully,
Notes
learnfrom从……获知
leadingcompany大公司,主要的公司
cottonpiecegoods棉制品
atpresent目前
receivefrom收到……的来信
regarding跟……有关的
acquaint……with使……熟悉,了解
workmanship工艺
placealargeorderwith向……下一笔大数额的订单
SpecimenLetter2Aspecificenquiryforironnails
DearSirs,
WeintendtobuylargequantitiesofIronWireNailsofallsizesandshouldbeobligedifyouwouldgiveusaquotationpermetrictonCFR.Lagos,Nigeria.
Itwouldalsobeappreciatedifsamplesand/orbrochurecouldbeforwardedtous.
Weusedtopurchasethisarticlefromothersources,butnowprefertobuyfromyourcorporationbecausewearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices.Besides,wehaveconfidenceinthequalityofChineseproducts.
Welookforwardtohearingfromyoubyreturn.
Yoursfaithfully,
Notes
beobliged不胜感激
metricton公吨
beappreciated不胜感激
brochure产品说明书
forward寄送
begiventounderstand获悉,听说
hearfrom收到来信
byreturn立即,收信后立即
SpecimenLetter3Anenquiryforporcelainwares
DearSirs,
Throughthecou
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