《商务英语函电》课程教案Word文件下载.docx
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《商务英语函电》课程教案Word文件下载.docx
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教学过程
StepOne:
Importanceofthecourse
1.Explanationofthecourse---BusinessEnglishCorrespondence
2.Functionofbusinessletters
3.Theadvantagesanddisadvantagesofthefollowingwaysofcommunication:
(1)e-mail
(2)fax(3)letter(4)telephone
StepTwo:
Teachingplan
1.Revisionofwhathasbeenlearntininternationalbusiness.
2.Skillstocommunicatewithcustomersinwritingindailybusiness.
3.Simulatingpractice
StepThree:
Requirementsforclass
1.behonestandtrustworthy
2.beactiveandcooperative
3.bediligentandcareful
4.beorderlyinclass
5.practice&
homework
6.score
StepFour:
Makingacquaintancewithstudents
1.Teacher’sself-introduction
2.Students’self-introduction
3.Freetalkbetweenteacherandstudents
课后小结
LayoutofBusinessLetters
1.Befamiliarwiththesevenprincipalpartsofbusinessletters.
2.Learnthesevenoptionalpartsofbusinessletters.
1.Sevenprincipalpartsofbusinessletters.
2.Studyofthesampleletter.
Exemplification
TBLT
DetailedStudy
1.Sevenprincipalparts
(1)Letterhead
(2)Date
(3)InsideNameandAddress(4)Salutation
(5)Body(6)ComplimentaryClose
(7)Signature
2.Sevenoptionalparts
(1)ReferenceNumber
(2)AttentionLine
(3)SubjectLine(4)ReferenceNotation
(5)Enclosure(6)CarbonCopy
(7)Postscript
3.Sampleletter
StudythesampleletteronPages6-7toconsolidatestudents’knowledgeofwhathasbeenlearnt.
Homework
Sethomeworkforthestudents.
1.Befamiliarwiththestylesofbusinesslettersandtheprinciplesofbusiness
letterwriting.
2.Beabletoputwhathasbeenlearntintopractice.
1.Stylesofbusinessletters.
2.Students’practice.
Examplesfordetailedanalysisandappreciation
Revision
Stylesofbusinessletters
1.Indentedstyle2.Blockstyle3.Modifiedblockstyle
4.Modifiedblockstylewithindentedparagraph
Envelopeaddressing
Principlesofbusinessletterwriting
1.Clarity2.Conciseness3.Courtesy
4.Consideration5.Completeness6.Correctness
7.Concreteness
StepFive:
Practice
AskstudentstodoEx.I-IIIonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
StepSix:
Homework
Sethomeworkforthestudents.
PartTwo
ModuleI
Task1
ALetterfromExporter
1.Befamiliarwithkeywords,termsandsentencepatterns.
2.Befamiliarwiththebasicknowledgeofhowtoestablishbusinessrelationswithimporters.
3.Beabletoputwhathasbeenlearntintopractice.
1.Channelstoapproachmerchantsabroad.
2.Introductiontoacompanyand/ortheproducts.
3.Languagepoints.
Case-study
TBLT
Revision
Lead-in
1.Isitimportantforafirmtoestablishbusinessrelationswithnewcustomers?
2.Howtodevelopnewcustomers?
1.Casestudy
2.Sampleletter
(1)Explainthesampleletter.
(2)Takeuplanguagepoints:
export/import,learn,enterinto,leading,line,goods,popular,customer,quality,annual,catalogue,lookforwardto,reply
Teacherexplainssomelanguagepointsandbusinessknowledgetoconsolidatestudents’understandingofthesampleletter.
Practice
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovides
referencekeysandexplainssomedifficulties.
Task2
ALetterfromanImporter
2.Befamiliarwiththebasicknowledgeofhowtoestablishbusinessrelationswithexporters.
1.Introductiontoacompanyand/oritsbusiness.
2.Languagepoints.
Revision
Lead-in
1.Sumuptheelementsinlettersofestablishingbusinessrelationsasexporters
2.Howtowritelettersonestablishmentofbusinessrelationsbyimporters?
DetailedStudy
CIIE,performance,display,intend,introduce,specializein,distributor,wholesaler,grateful,bycourier,sample
Homework
Task3
AnInvitationLetter
2.Befamiliarwiththebasicknowledgeofinvitation.
1.Time,placeandnatureofaninvitation.
2.Languagepoints.
1.Inwhatcasesdoyousendaninvitationtoyourtradingpartners?
2.Howmuchdoyouknowaboutaformalinvitation?
invitation,hereby,booth/stand,CantonFair,manufacturer,novel,workmanship,in-depthdiscussion
AskstudentstodoEx.I-Vonthetextbook.Thenteacherprovidesreferencekeysandexplainssomedifficulties.
Homework
ModuleII
ProjectIEnquiry
Task1AGeneralEnquiry
2.Befamiliarwiththebasicknowledgeofbusinessnegotiationandgeneralenquiry.
1.Mainelementstobeincludedingeneralenquiry.
1.Howmuchdoyouknowaboutenquiry?
2.Whatshouldbeincludedinageneralenquiry?
enquiry,supply,FOB,handle,appreciate,information,term,quantity,
inquire,enclose,hesitate,anticipate
Task2
ASpecificEnquiry
2.Befamiliarwiththebasicknowledgeofspecificenquiryandtradeterms.
1.Mainelementstobeincludedinspecificenquiry.
generalenquiryVSspecificenquiry
specific,brand,approach,quotation,Art.No.,furthermore,exportlist,deal,contact,demand
Homework
ProjectIIOffer
Task1AFirmOffer
2.Befamiliarwiththebasicknowledgeoffirmoffer.
1.Twocategoriesofoffers.
2.Mainelementstobeincludedinafirmoffer.
3.Languagepoints.
1.Whatisanoffer?
Saysomethingabouttwocategoriesofoffers.
2.Whatelementsshouldbeincludedinafirmoffer?
offer,detailed,MOQ,specification,asper,attachedsheet,firm,subjectto,DHL,market,further,accept
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