BEC口语常用模板句型及商务常识.docx

BEC口语常用模板句型及商务常识.docx

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PART1

Mynameis----.Youcancallme----------.

Iamanassistantandworkingforacommunicatingcompanywhichsellsequipment

Ilikemyjobforthechancetopracticemyselfandlearningsomepracticeknowledgeinadministration.

PART2

Whenwetalkingabout/makereferenceto/itcomestowhatisimportantin****,therearethreepointforthisproblem.1/2/3.Tomypoint,1isthemostconsiderable/significant/important/crucial/reason,because/forthereasonsbelow:

Positivereason

1.Increasesales/profits/customerloyalty/employee/staffsatisfaction.

2.Appealingto/attractpotentialcustomer/client.

3.Enrichproductcategory.

4.Launch/carryoutmarketresearch，analysisclienthabitanddemand.

5.Provideuswithconvenience.

6.Stimulatecustomer’sdesire,tapstaffs’potential.

7.Isanessentialelementincompanyoperating/management

8.Broadenmarketingarea,enlargeourcustomerscope,

9.Savetime/cost/spacerelievestress/burden

10.havegoodadvancepreparations,

Passivereason

1）Bringgreatlosstobothindividualandthewholecooperation.

2）Greatmassoftime=awasteoftime

3）Doharmtoourharmony/safe/environment/health.

4）Raisethefinancialburden

PART3

Areyouready?

Shallwestart?

ØYou'reright/Asisknowntoall/Soundsexciting.Thefirstthingtodoisofcoursetomaketravelandaccommodationarrangements,suchaschoosinganairlineofferinggoodservicesandtheflightoftherighttimesothatwecanarrangethingswellandinaneffectiveway.

ØInaddition/atthesametime/what’smore,itwouldbeuseful/beneficial/advantageous/assistanttoknowaboutsomebusinesscustomsintheUS,includingcommonlyacceptedbusinesspractices,waysofdoingbusiness,andlawsandregulations,etc.

ØPeopleattachmuchimportancetoformalagreementandcontractswithdetailedtermsandconditions.

ØItwillbeeasierforourcompanytogainanlargermarketingperformance,ifwetakeactions/measures/stepstodealwith/manage/handle/settle/resolve/figureoutthisproblems/issues.

ØWehavedifferentapproaches/ways/measurestoCompletingTasks.

ØRaisetheattractiveofourcompany,andbuildup/accelerate/growin/promote/boost/improve/increasethecustomerloyalty.

ØEstablish/setup/builda/ansuitable/adequate/proper/appropriatePricing/advertising/Product Strategy.

Example1

As is known to all, it is very important for a company to***.

I think a company should try every possible way to****. 

First, it should always make sure that it provides its customers with quality goods and after-sales service. 

Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands.

Third, if possible it may provide some incentives to its old customers. 

For example, it can grant a certain discount to them if their purchases reach a certain amount. 

Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.

All in all, a company should try its utmost/best to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.

附商务知识

首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。

以下是我当时准备的一些常用材料。

 I.Pricing Strategy 

1.the product itself:

 the cost of producing plus your expecting profit 

2.similar products, the rival firms:

 What are their prices?

 What are your product’s competitive advantages?

 In what aspect does your product superior to others?

 This can add extra value to your product. 3.target customer:

 Whether they are wealthy or not?

 Can they afford the price?

 Ex:

 How to ensure that price levels for new products are set appropriately?

○1 The first problem is who your target customers are. Their income, occupation, preference. 

○2 Do market research to make sure whether your target customers can afford the price level. There are mainly four ways of doing market research:

 survey, telephone interview, observation and questionnaire. ○3 Test your product in a small region. Find out how it sells, get the feedbacks of the customers. Decide whether to make any adjustment.  

II.        Product Package 

Ex:

 The importance of packaging products appropriately 

○1 Traditionally, the purpose of packaging a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky. 

○2 Today, the package add value to the product, especially to the consumer goods. The package is the product’s first impression to the customer. They may judge the quality of the product by its package and decide whether to buy it or not. Sometimes, a gorgeous package is a symbol of identity, especially when the product serves as