Liquor companies howWord文件下载.docx

Liquor companies howWord文件下载.docx

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Liquorcompanieshow@#@Liquorcompanieshow&@#@#39;@#@win&@#@#39;@#@thewarofInternet@#@2013Lynx‘double-October’hit35billionyuanintheglobalretailindustryrecordedthehighestnetworktotalretailnetworkthroughouttheyearismorethan1.8trillionyuan,e-commercetransactionsin2015isexpectedtomorethan18trillionyuan.AccordingdaysCatsprovidinginformationdisplay,2013Lynxliquorindustrysalesoverallrapidgrowthof120%growth,China’stwolargestelectricityprovidersBrewmasternetworkliquorandwineshoppingnetworktomorethan100%growthrateinthedevelopment,anotherTherearethedarkhorseemergingwinenet.ChinaInternetNetworkInformationCenter（CNNICreleasedinBeijing33rd&@#@lt;@#@&@#@lt;@#@ChinaInternetDevelopmentStatisticsReport.&@#@gt;@#@&@#@gt;@#@Display,2013Chinaonlineshoppingusersreached302millionpeople,buysubscribersreached141millionpeople.MinistryofCommerceannounced2013Annualeconomicgrowthdata,thedatashowthatonlineshoppingstoresalesgrowthgenerallyhigherthan20%.internetirreversibletrendinsurgentstraditionalindustriesanddeepimpactonpeople’slives,andonlyaclearunderstandingofitsabilitytoexaminemoreadjustandrespondwelltowinthevictoryintheinternetbusiness.1TheInternetisaprofoundchangeinsocialdevelopment2013canbeseenasanimportantbreakthroughinthedevelopmentoftheInternetindustry,thisyear,theindustrygrewsteadily,theabilitytosignificantlyimprovenetworkservices,applicationservicestoflourish,tofurtherstrengthentheoverallstrengthoftheindustry,andtheformationoflateralextension,verticaldepth,cross-borderintegrationofthedevelopmenttrendoftheInternetasaneconomicdevelopmentandsocialprogressanddevelopmentdrivingforceforchange,anditsincreasinglyprominentrole.Internetisgrowingatanunprecedentedrateaffectoursociallife,changingourtraditionalvalues.RecallingthepaceofdevelopmentoftheInternetandtheimpactofthescale,wecannothelpbutsuspectthattheInternetistheperceptionofanindustrywhichisalreadyaffectinganindustrybreakthrough,throughthehumanlifestylechangestoimprovetheefficiencyofthedevelopmentofsocietyasawholeInternetisanequivalentoftheindustrialrevolutionsteamgeneratedfromthepromotionofcommunicationtoinfluencepeople’sproductionandlife,theInternetisbecominglikewater,electricity,gas,likebecomingbasicsupporthumanlife.impactandpenetrationoftheInternethasmanyindustries,willalsobeaprofoundimpactonthefutureoftheInternetisnottheInternetpenetrationinmanyaffectedindustries,itisdifficulttoimagineafuturewithouttheInternetindustrywillbehowanisolatedsituation.1.1TheInternetisarevolutionarywaytocommunicateThefirstistheemergenceoftheInternettochangethewayinformationdissemination,convenientcommunicationwhiledemandhasalsocontributedtotherapiddevelopmentoftheInternetTheInternetmakesitpossibletocommunicateinatimelymanner,whichgreatlyimprovestheefficiencyofcommunication.Communicationbetweenpeoplebecomesquickandeasywhilethereisanetworkofcommunityforourarchitectureacompletelyequal,open,decentralizedplatform,everyonecanbecomea‘communicator’,ratherthanapassive‘recipient.’Wearepleasedtofindthemselvesalsohavetheabilityto‘publicopinion’,sotospeakcarnivalwasborninanetworksuddenlysweepingtheglobe.CommunicationgeneratevaluetotheInternet-basedcommunicationtoolshaveemerged,TencentQQbecomeanindispensabletoolforeveryonetocommunicatewithfriendsandcolleagues,micro-channel,developedintoapersonalmediamicrobloggingplatform.TraditionalindustrieshaveopenedtheInternettocommunicatewithconsumerscommunicationplatforminordertokeepabreastofconsumerdemand,andmaintaininteractivecommunicationwithconsumers,wecanseethatmanyofthetraditionalmedia,Internettechnologyisalsostronginanorderlymanner,thetraditionalopeningoftheliquorindustryismorefrequentInternetcommunicationtool.1.2TheInternetisrevolutionarybusinessmodelCommunicationandunderstandingoftheneeds,theneedstopromotebusiness.DevelopmentoftheInternethasnotonlychangedthewaypeopleliveentertainment,isgraduallychangingenterprisebusinessmodel.Communicationdevelopmenttoolitselfisthebirthofanewbusinessmodel.TimelychattoolQQtothepreviouslymentionedbillionsofdollarsofitsusers,TencentGroup’sproductconsumptionprovidesampleflowofpeople,sothattheforeignmedia,said:

@#@Tencent’sbusinessmodelisalargeuserbaseofInternetinformationcommunication,andpromotethetransformationofthebusinessmodelover.Internethasnotonlychangedthewayweconsume,ourproduction,manufacturing,commercialdistributionmorphologyduetothedepthofpromotinge-commerceandplaceinaearth-shakingrevolution.Internethaschangedthe‘distance’betweenmanufacturersandconsumers,includinginteractiveformsbetweenmanufacturersandconsumers,productandbrandinformationpoor,buyingbehavior,etc.TheInternetisnolongeratechnology,butanewroundformatandbusinessmodelchanges.internetbusinessbecamefashionablebusinesscamp,TaobaobusinessallthetimecreatingyourownInternetbusinessandsocietyasawholehistory,severalyearsagoonalcoholicliquorindustryalsoscoffedelectricitysupplier,thefaceofthetragic2013,manyliquorcompaniesandelectricitysupplierswereforcedtohand.2jointdevelopmentofInternetandtraditionalbusinessesThebiggestopportunityoftheInternetindustry,fromthetraditionalindustriesoftheInternetcommerceafewyearstosubvertthetraditionaldepartmentstore.Withmobileinternetpenetration,subversiontrendsareacceleratingallwalksoflife,finance,education,tourism,healthcare,entertainment,everythingisjustbeginning.straddlingtheInternetisreshapingthetraditionalindustrialstructure,especiallythemobileInternetandthestronginvolvementofbigdata,istorewritetheoperatingmechanismoftraditionalindustries.NomatterhowdevelopedtheInternet,thedevelopmentoftheelectricitysupplierchannelsanyway,thevastmajorityofsalesofgoodstradedareinseparableandtraditionalchannelsclosely.Didnotcombinewithtraditionalchannels,consumersarerequiredforitsconsumergoodsexperientialshowcase,credit,convenience,timelinessandotherrequirementsofthequestion,consumer-centric,tomeettheindividualtomeetconsumerneedsisafalseproposition,andthusthedevelopmentoftheelectricitysupplierofonlineshoppingwillbedifficult.Internetandtraditionalindustryisundergoingdeepintegration,theInternetislikewater,likeelectricbecomeaninfrastructure.NetworksconsumptionhasbecomearapidlydevelopingandincreasinglysophisticatedconsumertrendthatisdrivingtremendouschangesoccurringConsumerformats.Andcontinuedintegrationoftraditionalindustries,thedevelopmentofmethodsforthetransformationoftraditionalindustrieswithmanynewwaystoprovidethelongterm,traditionalcompaniesandtheInternetwillpromotetheharmoniousdevelopmentofmutualrelations.3liquorbusinesshowleveragingtheInternetIntheInternetera,allsectorscannotstayaloof,musttransformation.LiquorcompaniesleveragingtheInternethowtotransitiontheentireindustryneedstoexploreandthink.SincetheInternetisaprofoundandlastingsocialdevelopmentoftherevolution,theliquorindustryshouldlearnandleveragingtheInternettodevelopthefuture,liquorcompanieswillincreasinglyrelyontheaidandnetworkmarketing,operationsandmanagement,andgraduallytransitiontothenetwork.Brewmasternetwork,thenetworkofwine,buywineJingdongnetworkandforceplate,allowingelectricityprovidersandmobileInternetstartedtobecomein2013thefocusofattentionliquorindustry,facedwiththePC-basede-commerce,thewineryalsoverytangled:

@#@donotparticipatefearofbeingmarginalized,participationcannotfindtheroadtoasustainablefuturecontrolbureau,mostmanufacturersdonotfacetheInternettofindthefeeling,ifwewill,‘howcompaniesinvolvedintheindustrychainresourcesandeffectiveorganization’asacriterion,thefollowingmaybeoutSuchadefinition:

@#@theInternetontheliquorbusinessisnotonlyachannelformat,changetheconceptofaconsumer,butalsoprovidesaneffectiveorganizationforconsumerusersmayfacethetideoftheInternet,iftheliquorbusinessdidnotliketheLEI.totheconceptof‘user-depthconsumerorganization’wereinvolvedinthefuturewillbetheleadingliquorindustrymiddlemen-thosefortheconsumerelectronicsbusinessuserswiththeabilityoftheorganization,ratherthanthegoldenyearscangiveorderstomanufacturers.3.1MatchingtheInternetnewpositioningComparedwithpreviousyears,theliquorbusinessontheInternetattentionimprovedsignificantly,companiesbeganfullOCS,wineelectricitysupplierishighlysoughtafterwinepricesfromtheprevioussuspicionpassivetoactiveseekcooperation,alotofwineriesanddistributorselectricitysupplierswillalsobetreatedasinventorydecompressionplatform.preciselybecausemanycompaniessimplyusingtheInternetasthenextreleaseofthepipelineinventory,whichalsodeterminestheInternetwillbecomethenextinventoryaccumulationchannel.didnotmatchthenewspiritoftheInternetisdifficulttolocatetowinthecompetitioninthenetworktide.Internethasitsowndifferentiatedproperties,liquorasoutstandingrepresentativesoftraditionalindustries,torespectthecharacteristicsoftheInternet,brandsandproductstodotheappropriate