东塘中环商业街策划报告英文Word文档格式.docx
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东塘中环商业街策划报告英文Word文档格式.docx
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ThisBusinessPlanissubmittedunderconfidentiality,thecontentofwhichiscompletelygenuineandreliable.TheauthorreservestheproprietaryrightsoftheBusinessPlan.Withoutpermission,nobodyshallinanymannerreproduce,use,copyordistributethisBusinessPlan.
Contents
1.Overview
ThisprojectismadeonthebasisofpresentGuangzhouJiufangElectronicsCo.,Ltd.GuangzhouJiufangElectronicsCo.,Ltdisspecializedinresearch,development,productionandsalesoflaboratoryequipments.Currentlythecompanyhasdevelopedsevenseriesoflaboratoryequipmentsandvariouslaboratoryfittingsandaccessories,especiallytheautomaticdynamicinhalationchamber,whichisthehi-techproductwiththehighesttechnologicalcontent,aproductthatfillsthenationalandinternationalmarketgapinthisarea.ThisprojectaimstoseekprojectfinancingofUS$2millionforautomaticdynamicinhalationchamberforthepurposeoflarge-scaleproductionandinstantpenetrationintothemarket.
Thedigitalautomaticdynamicinhalationchamberisthespecialexperimentapparatusforanimalinhalationoftoxin.Intheproductionandlivingenvironment,manytoxinsenterintohumanbodythroughaspiratorychannel,suchasthecaseoftheglobalepidemicSARS.Followingimprovementoflivingstandard,healthhasbeenthefocusofconcernandthetargetofpursuitofthepeopleandtherequirementsfortheinstitutionsengagedindiseasetreatmentandprevention.Currently,thereareseveralhundredoftoxicologicallabsinthedomesticgovernmentdepartments,testingorganizations,hospitalsanduniversities,whichcarryoutmanytoxicologicalexperiments.Theanimalinhalationequipmentsaretheessentialfittingsforsuchexperiments,thedemandforwhichreachesover1,000setsinChinaatpresentstage.However,inthecurrentmarketnomatureproductsareavailable.In2001,aGermancompanydevelopeddynamicinhalationequipmentfortheDiseasePreventionandControlCenteroftheStateAdministrationofLabor.Thatequipmentisstillundermaturity,withmanyparametersunabletomeettheexperimentrequirements,yetitscostreachesuptoRMB2,000,000.Itisapparentthatthemarketdemandfordynamicinhalationchamberisurgent.
Jiufanghasdevelopedthedynamicinhalationchamberthatusescomputersystemtoautomaticallyandpreciselycontroltheinnerairpressuredynamicbalancetomaintaintheoxygencontentinthechamber,sothattheratioofmixtureofthetestsubjectandtheairremainsthesame.Thustheparameterslikeinhalationdensitybecomecontrollable.AccordingtothelatestresearchmadebyGuangdongScienceandTechnologyInformationInstitute(thestateclassAinformationunit),endedOctober2003,inChinatherewasnootherproductsimilartodynamicinhalationchamber(Seetheattachmentforthereport),andcurrentlynoinformationonthesimilarproductisavailableintheworld.Thecoretechnologyofdynamicinhalationchamberhasbeenpatented,thepatentholderbeingWangYonggang,legalrepresentativeandGeneralManagerofthecompany.Alsothecoretechnologyoftheproductisunderpossessionoftheshareholdersofthecompany,thusinaquitelongperiodinthefuture,thereisnoconcernoflossoftechnologyandleaveofpersonnel.
Thisprojectishighlyprofitable,withhighrisk-resistantpotential,complyingwiththeChinamarketdemandandthestatepolicy.ItispreliminarilyestimatedthatwithinfiveyearstheNPVmayreachRMB49,221,592元,IRRat61.6%,investmentrecoveryperiodbeing2.12years.Theadditionalinvestmentwilltaketheformoflong-termloan,forwhichthecompanywillpayfixedannualreturnat4.6%,andtheprincipalofwhichwillberepaidsixyearslater.
2.DescriptionofCompany
2.1CompanyBackground
GuangzhouJiufangElectronicsCo.,Ltdwasestablishedin1996,withregisteredaddressatRom605,Building12,No.102LiwanRoad,Guangzhou,withregisteredcapitalRMB500,000.
ThecompanyengagedinITindustryattheestablishment.Inthebeginningof2002,thecompanystartedtoenterthefieldoflaboratoryequipments,developingtheprojectofdynamicinhalationchamber.Thecompanyhasdevelopedsevenlinesoflaboratoryequipmentsandthepartsandaccessories,includingmodularlaboratoryequipments,steelstructurelaboratoryequipments,C-shapestructurelaboratoryequipments,woodenstructurelaboratoryequipments,steel/steel-woodtoxinexhaustingchamber(ventilationchamber),toxicologicallaboratoryequipmentsandanimalroomequipmentsetc.
ThestructureofsharesofthecompanyisasinTable2-1.
Table2-1StructureofSharesofGuangzhouJiufangElectronicsCo.,Ltd
NameofShareholder
Position
PercentofShareEquity
WangYonggang
GeneralManager
50%
WeiHengyong
ChiefEngineer
25%
ChenWuke
ProjectDirector
2.2CompanyPurpose&
StrategicObjectives
Companypurpose:
Tospecializeinresearch,developmentandpromotionoflaboratoryequipments,tooffersafe,efficientandcompletebasicconditionsandmeansforvariousscientificexperiments,tocontributetodevelopmentofscience,tocreatethebestwelfarefortheemployees,tomakereturnfortheinvestors.
Strategicobjectives:
Toinstantlyindustrializetheproductsinthenearfuturewitheffectofscaleinthemarket;
toenhancetechnologyaccumulationandR&
Dtobecomethemajorproviderandstandardformulatorinthedomesticfieldoflaboratoryequipmentswithin1~2years;
toentertheinternationalmarketwiththeknockoutproductdynamicinhalationchamber,andtofinallybecomeaninternationallycompetitivehi-techequipmentmanufacturer.
Companyphilosophy:
Goodproductsforgoodfeelings.
2.3CompanyStatusQuo
Currentlythecompanyhasover40employeesinlaboratoryequipmentplanning,development,productionandsales.TheirfunctionsareasinFig2-1.
TheInhalationEquipmentDeptisresponsibleforresearchanddevelopmentofinhalationchambers,themostvigorousandfastestgrowingdepartmentinthecompany.Inordertodevelopdynamicinhalationchamber,theInhalationEquipmentDepthassetuptheR&
DTeam,whichisthefoundationanddrivingforceofgrowthofthecompany,consistedof8members,including3experiencedsoftwareandhardwaredevelopmentengineersandplottingdesigners,2planningpersonneland1installationpersonnel.TheGeneralManagerandtheChiefEngineerarerespectivelytheTeamChiefandtheViceTeamChief.ThecompletedivisionoffunctionsensuressmoothR&
Dofdynamicinhalationchamber.
TheLabFurnitureDeptisresponsiblefordesigningandplanninglaboratoryfurnitureproducts.Thisdepartmenthaseverdesignedcustomizedlaboratoryequipmentswithinternationalintegrityfortheclientsintheindustriesofmedicaltreatment,medicine,sanitation,foods&
beverages,andfinechemicalsetc.
TheEngineeringDeptisresponsibleforlaboratoryfurnitureinstallationandtest-run.Theservicesofferedbytheexperiencedtechniciansinthesedepartmentshavewonhighrecommendationfromtheclients.TheAftersalesServiceDeptisthewindowdepartmentofthecompany,mainlyresponsiblefordealingwiththeopinions,suggestionsandcomplaints,regularlycallingbacktoclientstoobtaintheinformationofclients’demandsandchangesofdemandsandtofeedbacktothecompany,sothatthecompanyisabletounderstandthemarketandtakeeffectiveactions.
Fig2-2indicatesthecompany’sOrganizationStructure.
2.4KeyPositionsinCompany
WangYonggang:
GeneralManager,graduatedfromHuangzhongCollegeofScienceandTechnologyin1984(nowHuazhongUniversityofScienceandTechnology)inAutomation.From1984--1991,workedinGuangdongProvincialMachineryResearchInstituteforCADresearch,experiencedinmachineryelectronicautomation.In91,startedtoinitiatebusinessofCADproductsdevelopment,turningthetheoreticalknowledgeintoadvancedpracticalproducts,experiencedintheoryandpractice.In2002,startedtoengageinR&
Dofautomaticdynamicinhalationchamber,responsibleforoverallimplementationofplan.
WeiHengyong:
ChiefEngineerforR&
D,graduatedfromGuangxiMachineryUniversityin.1987,thenworkedinGuangxiGuilinForestryMachineryGroupinresearchofmachinerydesignfor13years,withsufficienttheoreticalknowledge.In2000jointedLeimengteCompany,aSingaporecompanyfamousinthelaboratoryfurniture,asChiefEngineer,responsibleforR&
Dofinhalationchamber,withauthoritativeinfluenceintechnicalresearchofdynamicinhalationchamber.In2002,joinedJiufangasChiefEngineer,responsiblefortechnicalresearchofmachinerystructureofautomaticdynamicinhalationchamber.
ChenWeike:
ProjectDirectorofdynamicinhalationchamber,graduatedfromNankingCollegeofPolytechnicsin1989(nowSoutheastUniversity)inAutomation.Aftergraduation,workedinaleadingcomputercompanyinShenzhenforcomputercontrolandmaintenance,veryfamiliarwithcomputerindustry,specializedincomputerautomation.In2002,tookchargeofdevelopmentandimplementationofautomaticdynamicinhalationchamber,responsiblefortechnicalresearchofelectriccontrol.
2.5Partners
Thecompanyhaslongandfriendlypartnershipswithmanyfamousuniversities,researchcentersandhi-techenterprisestofollowupthehi-techresearchresultsanddevelopmentprocess.ThepartnersincludeGuangdongDiseasePreventionandControlCenterToxicologyInstitute,GuangdongToxicosisFirst-AidToxicologyResearchOffice,GuangzhouChineseMedicineUniversity,GuangzhouFirstPeople’sHospital,GuangxiZhuangNationalityAutonomousRegionDiseaseControlCenterandZhejiangUniversityMedicalColle
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