外文文献及翻译.docx
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外文文献及翻译.docx
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外文文献及翻译
YunnanEthnicpatterninPackagingDesign
Abstract:
ArtisafolkMotherofthearts,isthesourceofthenewart,Fromwhichtodrawastrongtraditionofhigh-gradeNutrition.ThepersonsbelongingtonationalfolkartsEthnicpatterns,arefolkartsIntraoperativeagem,itsdevelopmentResearch,andwiththemeansofmodernart,artwindGrid,professionalskillscombinetoformauniqueStyleandfeaturesamoderndesignThereareimportantapplications,thispaperfocusesonMinorityFolkpatterninmodernpackagingdesignMeterapplicationsarediscussed。
Keywords:
YunnanEthnic。
Pattern.PackagingDesign.
Introduction
Yunnanisamulti-ethnicprovince,HeremultiplysurvivetheHan,Yi,BaiMorethantwentyfamilies,Zhuang,Miao,Dai,etc。
Nation.LonghistoryofvariousethnicgroupsinYunnanProvince,thesourceisfarLong,creatingarichandcolorfulFolkart.ExceptrootedinlocalPrimitiverockart,ancientbronzeculture,NanzhaoForeigncultures,Dongbacultureandart,butalsoofallnationalitiesTovaryingdegreesbyChineseculture,SoutheastAsianBuddhistculture,TibetanBuddhistcultureshadowRing,afteralongdigestionandabsorption,whichinturnAndinnovationandthedevelopmentofauniqueandpeople。
EthnicfolkartandcultureoftheChinesenation'sArtaddsadazzlingculturaltreasuresBrilliant。
AslittlefolkartcategoryNumberofethnicpatterns,widerangeoftopics,techniquesanddiverse,Attractiveappearance,uniquestyleintheworldofartLinenjoysahighhonor。
EspeciallybiographyByorderofthedateofclothing,fabricpatterns,itisDistressingdazzling,asdignifiedandgenerousZhuangEthnictapestry,fullofmystery,thepristinebeautyofDaiFamily,Jingpobrocade,richcolorsofseedlingsEthnicembroideryandtapestry,ancientTibetanvigorousPattern,OneTreedecorativepatternsintheworldofartsandcraftsaflag。
MinorityFolkpatterneraValue
TraditionalpatternsofethnicminoritiesisaAcertainperiodofnationallifeandmaterialcultureSpiritualandculturallifeofthemostobjectiverecord,itItselfdescribesthedevelopmentofanationalcalendarHistoryofcourse,isthehistoryofacivilization。
Therefore,thefocusonfirst-qualitymerchandiseatthesametime,donotignorethequalityofboththecommodity’ssecondproductpackagingdesign。
Thequalityofpackagingwillnotonlydirectlyaffectthecustomer’spurchases,moreimportantly,willaffecttheproductquality,theworstcase,mayevenaffectthenation’sreputation.Duetohistoricalreasons,China'spackagingindustrystartedlate,needtorationalizethemanylinks;needtoamendtheconceptofmulti-gapbetweenthebigdevelopedcountries,thisisthestatusofChina'spackaging.Inthiscontext,referencetoforeignmatureconceptsandadvancedtechnologyisaneffectivemethod.However,blindlypackagedthehopeofChina’ssendinthe"foreign."Isnotrealistic,mayleadto"inabilitytoadapt""indigestion"andothernegativeeffects,butwillmakeChinaPackagingmisguided,becausethefinetraditionalcultureistomaintainanation’slifeline.ChinaisacountrywithancientcivilizationLiuqiqiannianhistory,withboththickandwide,extensiveandprofoundcultureheritageofexcellence,alltheseareourfuturegenerationstoenjoyendlesstreasures,weonlyhaveagoodinheritanceanddevelopmentofChinesenation'sfinetraditionalculture,whileabsorbingadvancedforeignexperienceandmaturetechnology,inordertomakeourpackagingdesign,packaging,foreststandintheworld.
Nationalcultureisanation—stylehabits,cultureandeducation,history,tradition,morality,lifeandvaluesintegration。
Thepackagingdesignofthenationalcharacteristhenationalcultureonthepackagingofgoodsandcommoditiesinthevisualization,characterization,representative,canbeculturallyandpsychologicallyclosetoconsumers,closecommunicationwithconsumers,whichiseffectivepackagingdesignAnimportantandoneofthefactorscannotbeignored.Therefore,todigdeepertoChinesecultureandartintheprecioustreasureofancientChinesefolkartanddesign,aswellasconductin—depthlearningandinnovation,inordertomakeChina’snationalcultureabettercommunicationwiththemediapackagingofthisknowntotheworld。
However,inthepresent,therearesomeshort—sighteddesignershavebeenalargenumberofdesignconceptsandworksofWesternblindedinthe"westwind,"lostinthenoisedirection。
Justblindlyrespectedschoolsofwesterndesign,designmaster.WhileChina'straditionalcultureindifferenttothecompletedenialof,orthepursuitofdesignsensationalform,butignoredthesincereunderstandingoflifelost.Lifeisthesourceofthedesign.Donotlive,thereisnodesignart。
Thetruthisalwaysmeaningful.Focusonlife,digestandabsorbtheessenceofChineseandforeignculturesandtodeveloptheirowncompetitiveedgeinordertoresisttheWesterncountries,economicaggression,whichisourcurrentdesigncannotshirkthehistoricalduty。
ReflectnationalcharacteristicsofmodernpackagingDesignTrends
Today'sworld,liketheChinesenation,suchapulseissaidonlyahandfulofcountries。
Onthisbasis,theChinesepenchantfortraditionalculture。
Recallingthehistory,ancientEgypthasbeenatremendouslypopularculture,havinggonethroughtheancientkingdom,MiddleKingdomandNewKingdomofglory,finallysubsidedinthe11thcenturyBCintheNiledeepinthehinterlandofthedesert;oncetheMediterraneanlitthefireofcivilizationTheancientGreekculture,intheexperiencedCrete-thebrilliantMycenaeanculture,theGreekcity-state’sprosperity,AlexanderEmpireEast—Westexchange,finallythe2ndcenturyBC,thethreeMacedonianwar,sinklikeastoneintheintheAegean;builtonthebasisofancientGreekculture,toancientGreekculture,theancientRomanculturetoflourishinthegloryofthelastmillennium,completeditsmissionintheMediterraneanheritageofcivilization,butalsolootingbarbariansunderthe5thcenturyADwithdrewfromthestageofhistory。
WhileChina’sculturehasremainedagreataccuracyoftheinheritancerelationship。
UndertheprofoundChineseculture,livinginthislandofthedescendantsoftheChinesenation,allinordertoconveyanddeveloptheChineseculture,responsibility,fortheglory.Thissenseofmission,notonlyforaccountingforthevastmajorityofHanpeoplehasamonopoly,butalsoethnicChinesefamily,sharedbyeachbrother。
IntraditionalChineseculture,historyscroll,therealtraditionalChineseculturewasdominatedbyConfucianism,TaoismandZen。
Confucius,thefounderofConfucianisminits"benevolenceThought,"aprofoundexplanationoftherelationshipbetweenbeautyandgoodness。
Taoismadvocates";doingnothing"andheldthattheUnitedStatesisdoingnothingbeyondtheutilitariannaturetotakethementalityofrunitscourse,toachievethe";thingsIecumenism.";Buddhism,"Zen";isAdvocating";quietandthereforethegroupmoving,andairandthereforeNavanterritory,"thespiritofunityoftheuniverse。
Inshort,thetraditionalChineseculturehaslonginsistedfromtheindividualtosociety,theharmonybetweenmanandnature.Thus,thebrilliantachievementsoftraditionalChinesecultureShouldthepatternsinthepackagingdesignintuitivewaytovisualizeandemotionallanguagetoexpressthem,itwillbeabletobringtoChina'spackagingdesigninexhaustiblesourceofcreativity。
Buttheprerequisiteistoin-depthlookintovariousaspectsoftraditionalChineseculture.Thedeeperunderstandingoftheemboldenedthemorefeet,themorethethicknessofitsdesign.However,hereamanifestationoftheso-callednationalcultureisnotsimplypaintedonthepackagingoneortwoBeijingoperamask,orreplacetheplasticware。
Therefore,theunderstandingofthisculturecannotsimplybebasedontheform,itshouldbeeffectivelygraspitsspirit。
Here’stheauthoronhowtobetterintegrateintothenationaltraditionalculturetomakesomeofthepackagingdesign。
Asuccessfulpackagingdesignmustbereasonabletouseandcleverlypackagedwithfivecoreelements。
Namely,text,colors,patterns,materials,shape。
Firstofall,thatis,China'sculturalandhistoricalevolutionofthewritingprocessofevolution。
Example:
intraditionalChinesecalligraphy,havedifferentstylesofblockletters,cursive,officialscript,sealcharacterandsoon.Thesetraditionalformsoftextwritteninmodernpackagingdesignplayanimportantrole.
Eachfonthavehadaglorioushistory.Forexample,Figure1writertraditionalcalligraphyfontsandtraditionalZongyeaspackagingdesignelementsasanexpressionofalonghistoryofsushi.
Second,thepackagingofconsumerpsychologicaluseofcolorhasagreatextent.However,differentcountries,differentregions,differentnationalities,differentreligions,andknowledgeoftherequirementsofcolorarenotthesame。
IftheChinesepeoplehaveareverenceandlovefortheredaffective,accustomedtotheredusedforcelebrationsandfestivals,itgivesawarm,passionate,progressive,reunioncolorfeeling,asymbolofgoodluck,happiness,dignity.Forexample,Figure2Gansofoodwriterfortheseriesofworksdonebythepackaging。
Worksasaredtoneaswellastraditionalpaintingspatterngivesasenseofrichfolkfestival。
ButinWesternEurope,somecountriesQueduiredwithhateandfearpsychology.Feelingthattheyarebrutalred,thecolorsenseofaggressionandwar.Therefore,thechoiceofpackagingcolorwhentheconsumerstakeintoaccountdifferencesinrigorousstudyandmasterthedifferen
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