标准商业计划书格式经典商业计划书.docx
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标准商业计划书格式经典商业计划书.docx
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标准商业计划书格式经典商业计划书
集团标准化工作小组[Q8QX9QT-X8QQB8Q8-NQ8QJ8-M8QMN]
标准商业计划书格式经典商业计划书
【Word版,可自由编辑!
】
标准商业计划书
设计人:
日期:
一、企业概况
企业名称:
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
法律模式:
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
联系地址:
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
电话:
_________________________E-mail:
_______________________________
经营范围:
【】制造业【】服务业【】批发商【】零售商
商业计划简述
产品或服务
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________顾客
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
所有者
(姓名、地址、资质、企业中的作用、相关经历)
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
吸收就业人数_______________________________
启动资本
投资____________________________________
营运资本_________________________________
总计____________________________________
资本来源
业主的储蓄_______________________________
合伙人出资_________________________________
民间贷款__________________________________
银行贷款__________________________________
二、商业构想和市场分析
商业构想描述
(如确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等)
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
市场分析
(如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等)
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
三、主营产品
产品或服务的详细描述
产品/服务
(1)
(2)
名称
规格(例如大小、颜色、
质量等)
包装
售后服务
产品/服务
(3)
(4)
名称
规格(例如大小、颜色、
质量等)
包装
售后服务
四、定价计划
产品/服务
(1)
(2)
顾客愿意出的价格
高;中;低
高;中;低
竞争对手的价格
我方价格
我方价格制定的原因
折扣空间
有(%)
有(%)
产品/服务
(3)
(4)
顾客愿意出的价格
竞争对手的价格
我方价格
我方价格制定的原因
折扣空间
有(%)
有(%)
五、选址计划
企业的位置
企业选址计划的描述
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
选择此地的原因
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
通过将货物或服务销售给以下渠道来接近顾客:
【】个人【】零售商【】批发商【】其他人
选择这种分销方式的原因
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
六、促销计划
启动促销
向顾客宣传新企业开张的行动计划(比如通过印刷本、小册子、海报、报纸文节、电台广告、开业庆典等,还要调查各种不同的促销方式的费用)
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