BEC中级口语讲义文档格式.docx

BEC中级口语讲义文档格式.docx

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由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。

ⅲ、HowtolearnInternationalBusinessEnglish?

怎样学习国际商务英语？

掌握一定的商务英语词汇、短语和句型。

（1）词汇方面

　　commercial

　　e.g.TheTVshowwasinterruptedbytoomanycommercials.

　　prospect

　　e.g.Hecalledonsomeprospectsbutfailedtomakeasale.

　　make

　　e.g.TheseproductsareofChinesemake.

　　Thefactorymanufacturedfivemakesoftractors.

（2）短语方面

　　softselling　　hardselling

　　Somesalespeopleadoptadirect‘hardsell’approach,whileothersuseamoreindirect‘softsell’approach.

　　haveabadyear

　　Thecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.

　　breakinto/penetratethemarket

　　Thereischancethatwe’llmanagetobreakintotheUKmarket

　　（3）句型方面

　　Iamwritingtoyouconcerning…Youcan’tmissit.Ican’tagreemore.Itmayhaveslippedyourmind,but…Youcanalwaysreachmeatthenumber…Wewouldverymuchappreciateitifyoucould…Inotedwithinterestyouradvertisementfor…Yes,that’strue,butontheotherhand…That’sexactlywhatIthink.Maybe,butdon’tyouthink…?

Youarewantedonthephone.Asrequested,weencloseforyourattention…

（4）旧词“新义“

　　honour

　　e.g,Allcreditcardshonouredhere.Thebankhonouredthischeque.

cover

　　e.g.Ihavegotmyselfcoveredagainstfire.

　　royalty

　　e.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties.

　　（5）同义词、近义词、相似词的辨析。

　　1）chairman,president,CEO,ManagingDirector,GeneralManager.

　　2）dealer,merchant,trader,businessman,distributor.

　　3）deputy,vice-,associate,assistant.

　　4）discharge,unload,land

　　5）discount,reduction,rebate,allowance.

　　*熟悉世界贸易组织。

　　*熟悉国际商务英语有关行业的基本术语及其内涵意义。

　　*学习国际商务常识，略知相关专业知识。

　　*密切了解国际商务最新动态。

ⅳ、BEC2Content

BEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。

试卷所设计的语言文字基本山都与商务有关。

另外，还考学生的英语语法、结构等内容。

　　BEC2考试分笔试和口试两大部分。

笔试包括阅读、写作和听力。

ⅴ、BEC2Time

.

Preliminary

Vantage

Advanced

Reading

1hr30mins﹡

1hr

Writing

45mins

1hr10mins

Listening

40mins

Speaking

（2candidates）

12mins﹡﹡

14mins﹡﹡

16mins﹡﹡

ⅵ、BEC2Grades

　　*oneoverallgrade

　　*eachskillcountsfor25%

　　*candidatesalsoreceiveprofileofperformance

　　*Preliminary:

twopassgrades

　　*VantageandAdvance:

threepassgrades

ⅶ、IntroductiontoBPPreparationResource

　　*vocabulary

　　*textbook

《PassCambridgeVantage》

Teamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。

下面以Brandpower举例说明：

1．掌握商务词汇短语

E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrand

E.g.brandimage/leader/loyalty/name/power/stretching

2．掌握相关商务知识

E.g.Explainwhyyoubroughtoneoftheproducts.

strongsenseofbrandloyalty

reasonableprice

goodafter-salesservice

reliabilityoftheproduct

goodandconsistentquality

user-friendlydesign

goodvalueformoney

instyle

3．掌握相关背景知识

Tesco,JSainsbury,Asda

《WorkinginEnglish》

　　*mockexampapers:

9sets

ⅷ、RegisterforBV

ⅸ、BusinessResearch

Answeringbusinessstudiesquestion

BusinessStudiesisaskillsbasedsubjectwhichtestsstudents’abilitytousetheirknowledge.Therearefourbasicskills:

LevelOneDescription/Identification

LevelTwo　　Explanation

LevelThree　　Analysis

LevelFour　　Evaluation

Togainthehighestgrades,candidatesmustshowevidenceofthehigherskills

Keytypesofquestions　　　　　　　　　　Responsesshould:

Identify/state/describe..　　　　　　　　　　makeapoint

Explain/outline…　　　　　　　　　　　makeapointanddevelopit

Discuss…　　　　　　　　　　　　　　　presenttwosidesofthedebate

Examine/assess/analyse..　　　　　　　　　　makeapointanddevelopfullywithsomequestionofit

Criticallyassess/towhatextent…　　　　　　explainbothsidesandevaluate

Howtoanswerquestions

Examplequestion:

Whatdeterminesthepriceofaproduct?

Exampleanswer:

●Thepriceofaproductisinfluencedbythecosts.1

●Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2

●Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionphaseandhashighresearchandlaunchcosts.3

●Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.

　　Example

　　Question:

Shouldfirmstraintheiremployees?

　　Answer:

　　BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff（whichcansatisfytheiresteemneeds）.HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproductivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskillsrequiredthentrainingisLESSLIKELY.

第二课时

第一讲

ⅠIntroductiontoBVSpeaking

format

conversation

presentation

discussion

criteria

pronunciation

vocabulary&

grammar

discoursemanagement

interactivecommunication

examiner

interlocutor

assessor

Cambridgeexaminer

ⅡPresentationExample

PART2:

Mini-presentation

A:

WHATISIMPORTANTWHEN…?

Selectingapplicantsforajob

•Workingexperience

•Personalqualities

Sample1

IchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoconsider.

First,Ithinkworkingexperienceisveryimportantwhenselectingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.

Second,wemustconsiderthepersonalqualitiesoftheapplicants,suchaspersonalityandhealth.Companiestendtoemploypeoplewhosecharacterfitsaspecialjob.Forexample,consultingcompanytendstoemployapplicantwhoisanalyticalandknowledgeable,butadvertisingagentsliketheiremployeestobeenergeticandcreative.

Third,Ibelievelanguageisofgreatimportancewhenselectingapplicants.Nowadays,wedobusinesswithpeoplefromallovertheworld.AlwayswebuygoodsfromAfrica,andsellourelectronicproducttoEurope;

aforeignlanguageespeciallyEnglishisneededifthecompanywantstoexpandtotheworld.Applicantswhocanspeakoneormoreforeignlanguageswillhaveabetterchancetogetthejob.

Sample2

Asweallknow,thecriteriausedbyHRprofessionalsinscreeningandselectingapplicantsnormallyincludesuchfactorsasworkingexperience,personalqualitiesandcommunicativeskills.

Firstly,wepayalotofattentiontoworkingexperienceoftheapplicant.Apersonwithasolidrecordofrelatedexperienceismorelikelytofitinwithanewcompany.Thereforeheorshecanbetrustedtofulfillthetasksandsolvetheproblemsinamoreprofessionalandcompetentway.

Inadditiontothis,wealsolookatthepersonalqualitiesoftheapplicant.Doesheorshehasintegrity,perseveranceor‘cando’spirit?

Surelyanyorganizationcanbenefitfromthereliability,devotionandenthusiamofitsemployees.

Finally,goodcommunicativeskillssuchasinterpersonalskillsandteamspiritarealsobecominganimportantpreconditioninselectingqualifiedemployees.

B:

Preparingforajobinterview

•Studyingthejobadvertisement

•Findingoutaboutthecompany

Beforeyougoforaninterview,youmustmakepreparationssoastofacetheinterviewerwithmoreconfidence.Theyincludestudyingthejobadvertisement,findingoutaboutthecompany,preparingyourselfpsychologically,etc.

Firstly,youshouldstudythejobadvertisementcarefullysothatyoucanmatchyourknowledge,skillsandabilitieswiththespecificationsrequiredforthepost.Youmustassuretheinterviewerthatyouhaveallthequalificationsrequired,soyouaretherightsortofpersontheyarelookingfor.

Secondly,youshouldknowmoreaboutthecompany,suchasitsprofile,structure,existingproblems,requirements,campaignsandfutureplans.AsaChinesesayinggoes:

“knowtheopponentandknowyourself,andyoucanfightahundredbattleswithoutdefeat.”

Finally,youshouldalsoprepareyourselfpsychologicallyandthiswillhelpyoucombatstress.Rehearsingtheinterviewwithyourfriends,forexample,isagoodrelaxationexercisethatcaninstallconfidenceinyou.

ⅢPresentationDiscourseManagement

1.OpeningSentence

Well,I’dliketomakeashort/brief/mini/one-minutepresentationonthetopic…

2.Body（一般讲2-3个要点，根据语速和知识点调整）

First,…

Second….

Third,…

3.ClosingSentence

Anyway,th