雅思大作文真题Word格式.docx
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雅思大作文真题Word格式.docx
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mercials商业广告
3.informative传递信息
4.hooks圈套
5.tricksandcatchyphrases花言巧语
6.Advertisingisnowacircus-show.广告现在就像是在进行马戏表演。
7.beimmunetotheinfluenceofadvertising不受广告的影响
8.subtle不易察觉
9.agreatvarietyofbeautifulproducts玲琅满目的商品
写作例句推荐:
1.Theeffectadvertisinghasonoursocietymaybesubtle,andmostofus
remainunawareofhowitmoldsustofillintheparticularcompany’sneeds.
2.Whileadvertisingisusefulforahostofthings,fromsellingproducts,
toputtingpublicannouncementsontheair,someoftheeffectsaredetrimental
astheycanintentionallymisrepresent“real”peopleintheircommercials.
写作提纲思路:
经济角度:
promoteconsumption,enhanceeconomy
公众角度一:
makeconsumersinformedofthelatestinformationofcommodities
公众角度二:
exaggerating,misleading,stimulateconsumerstobuywhattheydonotneed.
分别形成三个中心句:
1.Oneofthemainfunctionsofadvertisingistoassistconsumerstofindandbuysuitableproducts.
2.Meanwhile,advertisingservestostimulateconsumptionandcontributestoeconomicdevelopment.
3.Despiteitsimportance,thereisnodenyingthateverynowandthen,advertisingleadsconsumersintoanimpulsivepurchase,therebycausingwastefulspending.
如何解决supportingsentences:
1.explanation解释和说明中心句的意思或原因
2.extension对主题句拓展,阐述其影响
3.example举例说明
4.sorting当主题句有几个分论点支持的时候,将分论点分类说明
5.contrasting描述相反的情形,尤其针对无法落笔的情形
主题句:
Oneofthemainfunctionsofadvertisingistoassistconsumerstofindandbuysuitableproducts.
【1】Asforthemajorityofpeople,itisunlikelyforthemtogetoutoftheirwaytohaveanoverallknowledgeofcommoditiestheyneed;
thusadvertisementsserveasaneffectiveandup-to-datechannelofinformationrenderingtheminformedofnewproducts.(Explanation/paraphrase/makethestatementmoreexplicitandconcrete.)
【2】Withthepresenceofadvertising,aconsumerisabletoacquirethelatestinformationinthemarket,suchaspropertiesofaproductorservice,andtherebymakeawiserbuyingdecision.(Extension,furtherstatementandexemplification.)
【3】Incontrast,withoutadvertising,aconsumerisattheriskofpurchasingaproductthatfailstomeetallofhisorherneeds,becauseoflackofknowledgeofbetteralternativesinthemarket.(Contrasting)
【1】Besidestheinformativemeritsofadvertising,itisalsobeneficialinboostingeconomyandarousetheconfidenceofconsumption.(Explanationtopicsentence.)
【2】Advertisingdescribesaproductinsuchanimpressivewaythatitalwayssucceedsinattractingtargetcustomersanddrivingthemintoafinalpurchase.
【3】Furthermore,advertisingremindsthepotentialcustomersoftheirneeds.(theabovetwosentenceshaveutilized“sorting”,thatistosay,classificationofthedifferentlayersofacertainstatement.)
【4】Forexample,theadvertisementofchocolatesontelevisionalwaysremindsyouimpressivelythatyouneedabarofchocolatetoappetiteyourself.(exemplification)
【5】Hence,bythesetwoapproachesadvertisingencouragesspendingandcontributestoeconomicdevelopment.
1.
Whetherwelikeitornot,wearebombardedbyallkindsofadvertisementsineveryaspectofourlifethesedays.Althoughadvertisementsprovideusefulinformationforconsumerswhentheydecidewhatproductstobuy,thereisawideconcernthatadvertisementshaveanegativeinfluenceonpeople’slife.
Itiscommonpracticeforpeopletosearchforadvertisements,onnewspaperorinternet,whentheyfindithardtochoosefromalargevarietyofgoodsofthesamekind.Asmostconsumershavelittlespecializedknowledgeabouttheproducts,theycanonlyrelyontheinformationfromtheadvertisements.However,quitealargenumberofadvertisementstendtoexaggeratethequalityoftheproductsforhighersalesamount,orevenmisleadconsumersbygivingthemfalseinformation.Ithasputconsumersathighriskofbeingdeceivedandsufferingfromeconomicloss.
Thereisnodenyingthatadvertisingsignificantlybooststhesalesofgoodsandpromotestheeconomicdevelopment.However,italsoleadstowasteofsocialwealth,asmanyconsumersbuythegoodswithoutenoughconsiderationaftertheywatchtheattractiveadvertisements.Itiscommonforcompaniestoproduceadvertisementswithfamoussingersandactors,andasaresult,people,particularlyteenagers,followthetrendandbuygoodsimpulsively.
Topreventthenegativeimpactofadvertisingonconsumers,thegovernmentneedstoplayamajorroleandtakeactivemeasures.Relatedlawsandregulationsarerequiredtobananymisbehaviorintheadvertisingindustryandpunishthoseviolators.Manufacturersandadvertisingcompaniesshouldbeawareoftheirsocialresponsibilityandrefrainfrombeingprofit-oriented.Also,consumersshouldlearntojudgethetruthfulnessofadvertisementsandavoidbecomingover-dependentonthem.
2.
Advertisinghasbecomeprevalentinthecontemporarysociety,andvastbillboards,TVcommercialsandfliersareallexertingprofoundimpactonmodernlife.Inthemeantime,whetheradvertisingisablessingoracursehassparkedspiriteddebate.Someindividualsarguethatadvertisinghasonlybeneficialinfluenceonourliveswhilemanyotherscontendthatithasdetrimentaleffectaswell.Personally,Iaminfavoroftheformerview.
Admittedly,advertisingmayalsocarryconsiderablepotentialdrawbacks.Tobeginwith,avastofnumberofonlineadvertisementsmayharmtheinternetusers’lives.Toillustrate,emailspammingmayfillupone’semailboxwithjunkemailsandworseyet,manyofthesejunkemailscoulddestroyPCswithvirusesorTrojanhorses.Moreover,ahighpercentageofadvertisementsinthemediaaremisleadingones.Today,itseemsthatmanydrugcompaniesgivefalseinformationabouttheirproducts,whichhasrenderedahostofcustomersafraidtobuymedicine.
Despitethis,advertisinghasbroughtnumerousbenefits.Inthefirstplace,advertisementsinformusaboutthelatestproductsonthemarkets.Ingeneral,withthehelpofads,customerscouldmakeshoppingmoreeconomicalandlesstime-consuming.Inthesecondplace,elaborateadvertisementscanbeagenuineartform.Indeed,insteadofwastingourtime,creativeadscanaffordusdiverseamusements,therebyimmenselybrighteningupourlives.Lastbutnottheleast,someadvertisinginthemediacanmotivatepeopletocontributetocharities.Asamatteroffact,Iwouldbehard-pressedtoimaginehowcharitiescangetenoughfundswithoutthehelpofnon-profitads.
Inthefinalanalysis,Iconcedethattheproliferationoftheadvertisingindustrydoesnotcomewithoutsomeadverseeffects.However,thebenefitscreatedbyadvertisingfaroutweighthedisadvantages.Overall,Iamconvincedthatweshouldfurtherpromotethedevelopmentofadvertisingandmeanwhilegetthisindustrybetter-regulated.
3.
Noonecanavoidbeinginfluencedbyadvertisementsandadvertisingexertsatremendousinfluenceonus.Recently,therearepeoplewhoareoftheopinionthatpublichavetherighttoknowthecorrectinformationoftheadvertisementsandgovernmentalsoshouldrestrictthecontentsoftheseadvertisements.Personally,Iagreewiththisopinionforthefollowingreasons.
Inthefirstinstance,consumershavetherighttoknowthecorrectinformationbeforedecidingonwhethertobuythem.Advertisementsarehighlyinformationthathelpspeopletomakechoicebeforetheygotobuywhattheyneed.Iftheadvertisementexaggeratestheproductsitalsowillpersuadepeopleintobuyingthings,whichtheydonotreallywant.
Secondly,anymisleadingadvertisementswillleadtothemarketingtricks,causingchaosinthemarket.Thatistosay,thesemisleadinginformationcausesillegalcompetition.Forexample,someadvertisingwebpageswithfakeandoverstatedinformationwhichalwaysjumpintooursightwhenwearebrowsingthewebsites,canbeextremelydeceptiveandmisleading.
Lastbutnotleast,governmentshouldstipulatelawsinconsumers’interests.Accordingtothelaws,advertisementsmustbetruthful.Iftheadvertisementsmisleadconsumers,governmentmayimposeseverefineonthem.
Ingeneral,theroleofadvertisementsisinevitableandundeniable.Agoodadvertisementcanbeabridgebetweenenterpriseandconsumersandhelpskeepbusinessmoving.Soweneedcorrectinformationandgovernmentalsoneedstorestrictthecontentsofadvertisements.
4.
Althoughadvertisinghasexistedforthousandsofyearsandiscertainlynotarecentinvention,itisonlyinourmodernsocietythatthegreatinfluenceandimportanceofwidespreadadvertisingisfullplay.However,inmyopinion,manyadvertisementsareharmfultoyoungpeople’smentaldevelopmentand,therefore,shouldbebannedinthemassmedia.
Tobeginwith,variousfactorshavegivenrisetothethrivingofadvertisingindustry,themostsignificantonebeingtheproliferationofnewproducts,servicesandtechnologies.Inordertogivetheirnewinventionstheutmostpublicity,manybusinesseschoosetopromotethembybroadcastingattractiveadvertisementsthroughmassmedia,suchastelevision,radioandinternet.Inaddition,theincreasinglyfiercecompetitioninthecommercialworldhascompelledalotofcompaniestoresorttoexaggeratedandevendeceitfuladvertisementstogainanedgeovertheirbusinessrivals.
Asmanysocialcriticshavepointedout,thecurrenttrendinadvertisingexertsacorrupt
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