往届学生课程设计样稿 基于信息技术的创意设计0506.docx
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往届学生课程设计样稿 基于信息技术的创意设计0506.docx
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往届学生课程设计样稿基于信息技术的创意设计0506
TranscendingTechnologyCorporation
HeadquarteredinChongqing
FOUNDEDON
15MAY
2010
TableofContents
1.Company2
1.1Companyintroduction2
1.2Missionstatements:
Whatyouconceive,weachieve.2
1.3Productsandservices2
1.4Marketdemands2
1.5Cuttingedgeadvantages3
2.Marketanalysis4
2.1EconomydevelopmentinChinaandChongqing4
2.2Potentialsizeof3Gmarket4
3.Serviceandoperationpattern7
4.Thetacticandlayoutofcompany8
5.Organizationandmanagement8
6.Competitiveanalysis10
6.1Analysisofexistingandpotentialcompetitors10
6.2SWOTAnalysis11
7.Marketingplan11
7.1Targetmarket11
7.2Strategy12
7.3Theinitialmarketingstrategy12
8.Financialanalysis13
8.1Generalspecification13
8.2Financialdataprediction13
8.3Financialprediction14
8.4Financialanalysis15
1.Company
1.1Companyintroduction
Transcendingisahigh-techcorporationheadquarteredinChongqingwheretheThirdGenerationofTelecommunicationsTechnologyfirstinitiated.Basedon3Gtechnology,weprovideourcustomersexcellentexperiencesofsurfingtheinternetwithoutboundary,watchmoviewithoutintervals,andenjoyallonlineconveniences.Reliableaccesstothestable3Gnetworkensuresouradventurersmostvogueandluxuriouslifestylepenny-freely.
1.2Missionstatements:
Whatyouconceive,weachieve.
TranscendingTechnologyCorporationiscommittedtoprovideourcustomerstranscendingexperiences.Whattheyareconceiving,wehelpthemtoachieve.Webelieveinsensemakessimplicityandsinceritywherelifestyleembodies.Basedthe3Gtechnology,ourcustomershavemoreopportunitiestoenjoyvariouslivessimultaneouslyandparticipateactively.
1.3Productsandservices
3G(3rdGeneration)——theThirdGenerationofTelecommunicationstechnologyistheresultofdevelopmentoftelecommunicationsandcomputerscience.The3Gmobilephoneisverymuchdifferentfromthepreviousmodels;asaresult,moreandmorepeoplecallontheapplicationofthisrevolutionarytechnology.Presently,therearefourtypesofcriteriaavailable:
WCDMA、CDMA2000、GSM/2G、TD-SCDMA.
The3Gmobilephonepossessedvariousattributes.Oneishighdatatransmittingspeedreachingat2M.Tolinkmobilephoneplatformandcomputerplatform,datapackingisofessentialimportance.Currently,thetransmittingspeedof384KhasalreadybeentwiceoverD-ISDN.
Thehighdatatransmittingspeedguaranteestherealizationofmultimediaservicesandtelecommunications.Aftertheofficiallaunchof3G,theresultantincreasingofbandwidthopenourcorporationanewefficientmodel,whichisacombinationofcontent,operationandnetwork.Wehaveachievedbreakthroughsinapplicationaswellasintegration,coordinationandinteractivesharing.Wemainlyconcentrateonthefallowingthreeaspects:
✧InaccordancetoagreementswithTVstations,thepreferentialrightsensurecustomersenjoylivetelevisionprogramsandfilms.
✧Directupdateandsharevideosbymobilephones.Thisgamechangingproductwillpre-installsystemtoaccesstoYOUTUBElikevideoshareplatformanywhere.
✧Theopensourcedevicesenableouruserstomakeanypersonalizedalternativesastheywant.
1.4Marketdemands
Chinahaswitnessedthefastesttelecommunicationstechnologydevelopmentoverthepastyearsyetithashugepotential.Duetocomplexsituations,wemissedtheopportunitytoforgearealtelecommunicationsindustryduringthe1Gand2Gtimes.Thehigh-speeddevelopmentofthistechnologywillenormouslyenhancetelecommunicationsindustryandrelatedindustries.ThediagrambellowisastudyontheanticipatingscaleofChinese3Gusersin5yearsspanningfrom2008to2012.
AnalysisonthescaleofChinese3Gusersfrom2008to2012
year
2008
2009
2010
2011
2012
users(million)
6.2
28
73.5
128
200
percentage(%)
351.6
162.5
74.1
56.3
Source:
ShuimuqinghuaInstitute
Cooperatedwiththestudyof3Gmarketsharestructure,TD-SCDAMAcouldbeofferedearlierthanplanned,eventoestablishanewnetworkingseparately.GroundonanotherstudyontheanticipatingscaleofChineseTD-SCDAMAusers,thenumberoftheuserscouldsuppress400millionin2011.
AnalysisonthescaleofChineseTD-SCDAMAusersfrom2008to2012
Year
2008
2009
2010
2011
2012
TD-SCDMAusers(million)
15
80
180
400
600
Nowadays,thedevelopmentoftelecommunicationsindustryissubstantiallyco-determinedbythedirectusersandpotentialusers,insteadoftechnologyitself.Usersareofincreasingimportance,eventhecoreofthewholeindustrialchain.Theconsumptionpowercanbedemonstratedbythesuperiorservicesweareoffering.Allovertheworld,telephoneisextendingitsinfluencetopeople’sdailylife.IntheUS,Eurozone,KoreaandJapan,telephoneisgraduallybecomeasignificantcomponentofvalue-addingbusiness.
1.5Cuttingedgeadvantages
Atpresent,thenewsupplierofferingcontentandserviceisactuallyacombinationofSPandCP.Comparedwiththosetraditionalsuppliers;wearemorecompetitiveinreferringtothefallowingparts.
✧Comprehensiveanddiversifiedservices:
Ourcorporationisdedicatedtomeetourcustomers’needstransformingfrommerelyprovidingaccessibilitytocomprehensiveinformationflowing.Astooperationandmarket,value-addingserviceswiththeestablishmentofvoice,videoandbandwidthwouldbeimproved,meanwhile,boundmarketingmechanismareencouraged.
✧Stablenetworkingsystemandhighcommunicationquality:
TD-SCDMAissteppingintoanewstagewherereliableandapplicableterminalcommercialphonesarepilotingintomarket.Withthestrengthenedcapabilityoftelecommunicationsinfrastructure,highcommunicationqualitygranted.
✧Preferentialpolicies:
WeemploytheTD-SCDMAcriteriaisamotiontoboostthenationalinnovationspiritandincreaseR&Dcorecompetitiveness.Theimprovementofcorecompetitivenesswillreducethedependenceonforeigntechnology.ThegovernmentisendeavoringtoacceleratethespreadofsuchindependentinnovatedtechnologyandmorefundandpreferentialpoliciespromiseTD-SCDMAamoreconcretedevelopment.
2.Marketanalysis
2.1EconomydevelopmentinChinaandChongqing
2.1.1China
Withthefinancialtsunamitookplacein2008,theworldeconomysteppedintoabigrecession.Evenallofthecountrydefinedtherelevantpoliciestocurbthedeterioration,theresultisweak.Incontrast,Chinaisthefirstonetorecoverandlastyeartheeconomyhadgotariseof8.7%,exceedingtheexpectation.Whilefor2010,canitincreaseinahighratesustainably?
“In2010,China’sGDPexpectstoincreaseby9.6%,while9.1%in2011asthepolicyofeconomyincentiveschemewillgenerallywithdraw.Therewillbeariseof3.6%and3.2%inCPIin2010and2011,respectively.”RobertWihtol,thechiefrepresentativeofAsianDevelopmentBankRepresentativeinChina,madeaforecastintheconference“MacroeconomicCoordinationofthePost-crisisera”heldin13April2010.
2.1.2Chongqing
RecentyearstheGDPincreasesbyabout10%peryear.Lastyearithasgotariseof14.9%,andinthefirstquarterof2010itgotagrowthof19.3%,whichisamazing.Basedonthisrate,Chongqing’sGDPwillrocketto1000billionRMB,andtheGDPperpersonwillreach5000dollars.Inaddition,inthenexttenyears,urbanizationrate expectstobe70%.
Peoplepaymoreandmoreattentiontothequalityoflife,andthenewtechnologycanfulfilltheirrequirementsandexpectations.Furtherobservationoftheeconomydevelopment,analysisofthepoliciesofthegovernment,webelievethatChongqingisasuitablepremiseforustosetupourcompany.
2.2Potentialsizeof3Gmarket
2.2.1Forecastforthenumberofsubscribersof3Ginthefollowing3years
Fromtheconsiderablenumberwecangetthat3Gwilldeveloptobeahugemarketinwhichthepotentialvalueisenormous.Hereisaanotherstatussayingthat,inthewholemobilesubscribers,theshareof3Gwillrisefrom1%in2007to30%in2012.Asyoucansee,itispromising.
2.2.2Aresearchofpeople‘sattitudeto3GinthemaincitiesinChina
2.2.3Forecastofthemarketvalueof3G
Since2005,themarketvalueof3Ghasbecomebiggerandbigger.Thebusinessincomeof3Gwillmountaintobe300billionRMB.Followingisaforecastforthebusinessincomeof3G.
Year
2010
2011
2012
BusinessincomeofTelecom
855.1
945.2
1039.7
BusinessincomeofMobile
448.9
506.6
571.9
Businessincomeof3G
207.6
272.8
337.0
(unit:
billion)
Source:
CART
Accordingtothisstatuswecansafelydrawaconclusiontheprospectivefuturemarketof3Gisimmeasurable.NomatterinChongqingorinthewholeChina,ourcompanyprovestobearightchoice.Withthesupportofthepolicyandthedevelopingeconomy,itispossiblethatourcompanywilltakeoff.
2.3Factorseffectingmarketdemand
2.3.1Constraintbyeconomy
Asapopularvalue-addedservice,3Gisnotanecessaryneedinthedailylife.Onlycanitbeusedinthehigh-endmarket.Consequently,theleveloftheeconomydevelopmentandpeople’slifedecidesthebrandofthisservice.
2.3.2Thenetworkqualityof3G
Thereexistsanoccasionwherepeoplearenotintheserviceof3G,becauseitislimited.Itispossiblethatthecallwillbecutas3Gand2Gcan’tswifteachother.Thisisfrustrating.Definitelyitwilltakeabadimpactonthemarketdemand.
2.3.3MobileTerminal
Mobile,astheterminalof3G,ispricyaswellaslesschoices.Ithasbeenthebottleneckof3Gdevelopmentforalongtime.Toourpleasant,Chinahasgotgreatprogressinthisaspect.Mobile,Telecom,Unicomareallcapabletosubmittherelevanthardware
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