哈飞赛豹新车媒体试乘试驾活动方案.docx
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哈飞赛豹新车媒体试乘试驾活动方案.docx
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哈飞赛豹新车媒体试乘试驾活动方案
哈飞赛豹新车媒体试乘试驾活动方案
ThenewcarmarketHafeiSaibaonewsconferenceprogram
NewmediaHafeiSaibaotestdriveprogram
Atabriskpaceofthespring,excellentquality,excellentperformanceofthenewHafeiSaibaosedanandwecamenearer,the"newnewquality,newSaibao,face",Jinatheworld'slatesttechnology,thefusionofeasternandWesternaestheticideas,gatherwisdomHafeipeopleachievementoutstandingquality.-threeChi,ChinacarSaibao!
HafeiSaibao3carsareplentiful,calm,magnificentinappearance,withastrongorientalculture,itwascalled"littleA6".Intermsofqualityofthecar,thecarandtheFAWJetta,BeijingGMExcelle,HyundaiElantra,Hainanfumeilaietc.belongtothesamecar,intermsoftechnicalperformanceandqualityhavearatioof.Themarketpriceofabout100thousandyuan,intermsofcost,HafeiSaibao3Seriescarshasagreatcompetitiveadvantage.Letusintotheorientalcharm,Mulanmountainquest,toslowlyopenedhermysteriousandelegantveil!
I.majoractivities
1,activeorganization:
Organizer:
HafeiAutomobileLimitedbyShareLtd(hereinafterreferredtoasHafeiMotor)
Organizer:
car,clan,wind,commonmedia
Jointmedia:
HubeiTV,HubeiTVchannel
WuhanTV,women'sTVchannels
Hubeidaily,ChutianMetropolisDaily,Chutiandaily
ChangjiangDaily,Wuhanmorningpost,WuhanEveningPost
Chineseautomobilenewspaper,newspaper,newspaper,contemporarycarridersknow-it-allmagazine
Wuhanhotline,carfamily,windcarnetwork,bigWuhanautomobilenetwork
2,April2005-AviationScienceandtechnology,leadingthenewdriving"HafeiSaibaolistedinthepressconference
3,April2005-"sendgifts,HafeiSaibaodrivingtour"Mulanmountaindrive
Two,activitiesspecificproposals
(a)newsconference;
1,activitiestheme:
aviationtechnology,drivinglead
(newtechnology,newquality,newface)
2,activitytimeandplace:
April2005
OrientalHotelWuhan
3,activities:
A,newcardisplayandpromotion
B,pressconferencesandmajormediainterviews
4,activitiesbeforethepublicity:
Media
Page
form
Releasetime
Remarks
wuhaneveningnews
-
SoftWen
Oneweekbeforetheevent
Within300words
"Familycarwind"program
15seconds
ActivityTrailer
Oneweekbeforetheevent
Matchpicture
Wuhantrafficradio
15seconds
ActivityTrailer
Oneweekbeforetheevent
3times/day,released3days
Familycarnetwork
Homepagehotspot
ActivityTrailer
Oneweekbeforetheevent
Image&Text
GreatWuhanAutomotiveNetwork
Homepagehotspot
ActivityTrailer
Oneweekbeforetheevent
Image&Text
5.Preparetheactivityschedule:
8:
30----9:
00Missetiquette,guests,guestssignin
A,conferencehost:
"carfamilywind"programhostJiaHeng
B,theatmosphereatthegateofthehotel(flags,balloons,rainbowdoors,clothmarks)
C,thegateofthehotelplaced2newcarSaibaosedanasshow
D,preparenewinformation,newsarticles,meetingprocessandgiftbags
E,conferenceroomlayout(Yilabaoandbanners,displaypanels,audioequipment,etc.)
9:
00----9:
20violinQuintettwo(YingBin)
9:
20----9:
30moderatoropening
9:
30----9:
40moderatorannouncesguestpresence
Welcome9:
40----9:
50HafeiAutomobileleadership
9:
50---10:
00HafeiAutomobileManufacturersonbehalfofspeech
10:
00---10:
10newcarintroductionandslideshow(SalesSpecialist)
10:
10---10:
20newcarunveiledwithcarmodels
10:
20---10:
30moderndanceperformance
10:
30---10:
50'sfirstWuhancustomerdeliveryceremony
10:
50---11:
30liveinterview
Lunchafter11:
30
At14:
00,theconvoycruises.
Route:
OrientHotel-HuangpuStreet-theYangtzeRiverBridge-DongStreet-Road-Road-Wuluoroad-YangtzeRiverbridge-QingchuanBridge-liuduqiao-XinhuaRoad-roadconstruction-Zhuyeshanautomobilemarket
6,thespecificcontentofactivities
Item
Specificcontent
Number
Price
Remarks
SitearrangementinfrontofHotel
Rainbowdoor
1
600yuan
Lease
High-altitudeballoon
4
600yuan
banner
2
200yuan
Carpet
60squaremeters
600yuan
10yuan/squaremeter
Redcloth
10meters
100yuan
Hirepersonnelexpenses
Missetiquette
6
900yuan
150yuan/person
Automobilemodel
2
600yuan
300yuan/person
TwoviolinQuintet
2
700yuan
350yuan/person
Moderndance
4
1000yuan
250yuan/person
Host
1
500yuan
Mediasolicitationfee
HubeiTV
2
600yuan
HubeiTVeconomicchannel
2
600yuan
WuhanTVstation
4
1200yuan
Women'sTVchannels
2
600yuan
hubeidaily
1
300yuan
ChuTianMetropolisDaily
1
300yuan
Chutiannewspaper
1
300yuan
ChangjiangDaily
1
300yuan
WuhanMorningNews
2
600yuan
wuhaneveningnews
1
300yuan
ChinaAutomotiveNews
1
300yuan
Thecontemporaryautomotivenewsp
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