销售计划英文Word文档下载推荐.docx
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销售计划英文Word文档下载推荐.docx
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maketingonline:
wehavemanyreasonstochosethismaketingchannel.
1.It’sveryconvinient.becauseonlineshopcanopentwentyhours,peoplecan
buyourproductatanytime.
2.Itreducesnumberoftraditionalmiddlemen,soitcansavemuchofourcost.
3.goodsonlineismorecheapwhencomparedwithgoodsintherealstore.sowe
cansellmuchmoreourproduct.
篇二:
统一营销计划(英文版)
uni-president
marketingplan
groupname:
blink
groupmember:
sara
Demi
Jessica
Leila
Jack
Tableofcontent
executivesummary....................................................................................................1
background..................................................................................................................2
1marketAnalysis........................................................................................................3
1.1corporategoalsandtask.............................................................................3
1.2marketsituationandstrategy.......................................................................3
1.3uni-presidentgreenteacomparedwithcompetitorsproducts..............4
1.4swoTanalysischartofuni-president.......................................................5
2.marketingstrategy..................................................................................................5
2.1campaign.........................................................................................................5
2.2promotionstrategy........................................................................................6
2.3publiccommunication..................................................................................7
2.4marketResearch...........................................................................................8
3.Activityplanning......................................................................................................9
3.1activityplanning.............................................................................................9
3.2shapingthebrandimage..........................................................................10
3.3weekendsale.............................................................................................12
3.4Tastingsugar-freepromotion....................................................................14
3.5promotionseason.......................................................................................17
4Theassessmentprocess.....................................................................................20
4.1Thebasisforsuccess................................................................................20
4.2successmethods.......................................................................................21
conclusion.................................................................................................................22
Reference..................................................................................................................23
executivesummary
uni-presidentisalargefoodcompanyinchinaTaiwan,eastandsoutheastAsiahashighvisibility,butalsoTaiwanslargestandoneofthefood
industries.
uni-presidententerprisehasbeenmorethanonehundredathomeand
abroad.operatingitemsincludegoodsandservices,tobecomeadiversifiedindustrialgroupoperatingintheintegratedlife.
marketanalysisshowedthetargetsandtasksofuni-president.andcaughtthedatesthroughtocomparewithothercompetitors.Finallyitwasfoundoutthestrength,weakness,opportunityandthreatofuni-president.Accordingtotheanalysisresults,thecontentofplanningisasfollow:
?
Throughmarketanalysistoknowthemarketconditionsand
managementofcompanyatpresent
Accordingproductstomakethemarketingstrategyanddothemarket
segments
Toincreasethemarketsharewithpromotionstrategybyfrontalattack
andbythesideofattack
Aseriesofactivitiestocreatecompanysimageandincreasethesalesmarketresearchindevelopinggreenteadrinksforelderly
background
uni-presidententerprisescorporation(upec)wasfoundedinYongkangcity,TainancountyonAugust25th,1967.Todate,apartfromitsoperationsinthefoodmanufacturingindustry,ithasalwaysbeenalerttothechangesoftimeandconsumers’livesstylesinordertocontinueintheexpansionofnewbusinessesandgrowth.byinvestingtherightproductsorindustriesattherighttimeintherightmarket,andintegratingavailableresourceforoptimalutilization,upechasaccomplishedoutstandingachievements.upec’ssuccesshasindirectlypromotedtheprosperityofsocietyandgrowthofnationaleconomy.
eversinceitsfoundation,uni-presidententerprisecorp.hasfaithfullyfollowedthemanagementphilosophiesof―Threegood‖and―oneFairness‖championedbythefoundermr.wuhsiu-chi.Thestaffatuni-presidenthasworkedtirelessundertheguidanceofpoliciessuchasdiversifiedmanagement,adoptingbroadervisionsandvaluingtalentedemployeestoyieldanentrepreneurialspiritofintegrityanddiligence.
sinceitsinitiationin1967,uni-presidenthasalwaystakenresearchanddevelopmentveryseriously.Duringthecompany’sinitialoperation,aresearchunitwascreatedintheengineeringDivision.Theprimaryfocusofresearchatthetimewasonthedevelopmentofnewanimalfeedformula,wheatflourdevelopmentandqualityinspectionexperiments.In1972,operationsinresearchanddevelopmentbecameindependentastheResearchDivisionwascreatedwiththreesectionsforexperiment,Researchandservice.TheresponsibilitiesoftheResearchDivisioninvolvedtheresearchanddevelopmentofflour,animalfeed,oilandgrease,instantnoodles,dairyproductsandbeverages.
FromitsbeginningsinatowninsouthernTaiwan,uni-presidententerprisescorp.hasgrownintoageneralbusinessgroupthatiscommittedtoservingconsumerswithhealthierfoodproductsthroughoutTaiwan,mainlandchinaandtherestoftheworldwith40yearsofhardworkandpainstakingmanagement.Apartfromuni-presidentinsistenceofuni-president’sphilosophytooffergoodquality,goodcredibility,goodservicesatfairprices,uni-presidenthaveendeavoredtobecomeeveryone’sfavoritesymphonyoffoodthatimprovesthequalityandvalueofourconsumers’lives.(upec,20XX)
uni-presidentmarketingplan
1marketAnalysis
1.1corporategoalsandtask
uni-presidentisalargefoodcompanyinchinaTaiwan,eastandsoutheastAsiahashighvisibility,butalsoTaiwanslargestandoneofthefoodindustries.
corporategoals:
masterconsumertrends,developmentinlinewiththeneedsofconsumersandcustomersofgoodsandservicestowinconsumers,alsowanttopartners,vendorsandshareholdersofthefulltrustandfullsupport.
Task:
uni-presidenthasbeeninsistingwithgoodquality,goodcredit,goodservice,fairprices,honesthardwork,innovationandprogressivebusinessphilosophyandservicethecommunity.
1.2marketsituationandstrategy
uni-presidententerprisesathomeandabroadhavebeenmorethana
hundred,operatingitemsincludegoodsandservices,tobecomeadiversifiedindustrialgroupoperatingintheintegratedlife.
Inthe"
internationalization"
and"
diversification"
strategy,uni-presidententerpriseswillcontinuetoworkwithinternationallyrenownedcompaniesjointinvestmentandcooperation,toabsorbingtheconceptofinternationaloperationsandtechnology,butalsowillwiththemainlandandtheAsianmarket,towardsbecomingoneoftheworldslargestfoodcompanies.In20XX,presidententerpriseshasbecomethebeijing20XXolympicgames,theexclusivesupplierofinstantnoodle.(wu,2000)
篇三:
销售英文缩写
R&
D:
researchanddevelolment,研发。
pesT分析模型:
法律力量、经济力量、社会文化力量、技术力量。
eDs:
electronicdatasystems,电子数据系统。
bbs:
电子公告栏。
scm:
supplychainmanagement,供应链管理。
cRm:
customerrelationsmanagement,客户关系管理。
5s:
seiri(整理)、seiton(整顿)、seiso(清扫)、seiketsu(清洁)、shitsuke(素养)
sIs:
strategicimformationsystem,战略信息系统
benchmarking:
标杆管理,标杆战略,基准化管理,参照管理。
R&
swoT分析法:
strength(优势)、weakness(劣势)、opportunity(机会)、threats(威胁)。
cKo:
chiefknowledgeofficer,首席知识官。
cIs:
corporateidentitysystem,企业形象识别系统。
mI:
mindidentity,理念识别。
bI:
behaviouridentity,行为识别。
VI:
visualidentity,视觉识别。
以上三个为cIs的子系统。
4ps:
product(产品)、price(价格)、place(地点)promotion(促销手段),以生产为中心的营销四要素。
6ps:
除4ps外,还有politicalpower(政治力量)、publicrelations(公共关系)。
10ps:
probing(市场调研)、parti
tioning(分割)、prioritizing(优先,即目标选定targeting)、positioning(定位)、products(产品)、price(制定价格)、place(确定营销渠道)、
politicalspower(利用政治权力)、publicrelations(推销公共关系)、promotion(开展市场促销活动)。
3c:
customers(顾客)、competitors(竞争者)、company(企业),自身资源整合能力的三个变量,战略3c。
4cs:
customer(顾客)、cost(顾客的费用)、convenience(顾客购买的方便性)、communicaion(顾客与企业的沟通),以顾客为中心的营销四要素。
4Rs:
ralevant(关联)、reaction(反应)、relations(联系)、return(回报)
合作竞争下的营销四要素。
sTp可简单概括为市场定位及细分它包括三要素:
市场细分(marketsegmentation)目标市场
(markettargeting)市场定位(marketpositioning)stick/贴纸
pmproductmanager产品经理,泛指产品专员
p-Tpart-time临时工
ceo(chiefexecutiveofficer)首席执行官类似总经理、总裁,是企业的法人
coo(chiefoperatingofficer)首席运营官类似常务总经理cFo(chieffinancialofficer)首席财务官类似财务总经理
cTo(chieftechnologyofficer)首席技术官类似总工程师
cIo(chiefinformationofficer)首席信息官主管企业信息的收集和发布
公司部门:
总公司headoffice
分公司branchoffice
营业部businessoffice
人事部personnelDepartment
人力资源部humanResourcesDepartment
总务部generalAffairsDepartment
财务部generalAccountingDepartment
销售部salesDepartment
广告部AdvertisingDepartment
企划部planningDepartment
研发部ResearchandDevelopmentDepartment(R&
D)
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