新境界英语教参Unit4Word格式文档下载.docx
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新境界英语教参Unit4Word格式文档下载.docx
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TeachingTips
BackgroundInformation
ChinaImportandExportFair:
alsocalledCantonFair,isheldtwiceayearinSpringandAutumnsinceitwasinauguratedintheSpringof1957.ItisChina'
slargesttradefairofthehighestlevel,ofthemostcompletevarietiesandofthelargestattendanceandbusinessturnover.Preservingitstraditions,theFairisacomprehensiveandmulti-functionaleventofinternationalimportance.
AnswerKey
Task1
1.Theyareclothesandelectricappliance.Theyareattradefairs.
2.Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem.
3.Yes.Therearemanylargeexhibitioncentersintheworld.HannoverMesse(德国汉诺威会展中心)isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m²
.
CantonFairComplex(广交会会展中心)isthesecondlargest,withthetotalconstructionareaof395000m²
.MesseFrankfurt(德国法兰克福会展中心)isalsooneoftheworld’slargesttradefairorganizerswithitsownexhibitiongrounds.Everyyear,itrunsmorethan120exhibitionsandtradefairs,attractingmore65,000exhibitorsand3,000,000visitors.
4.Peoplevisitthemfordifferentpurposes.Somepeoplewanttolookforproductsfortheirbusinessorfortheirownuse;
manymorepeoplegothereoutofcuriosity.
5.Theywanttopromotetheirproductsorservicesandattracttheirbuyers.
6.Designingposters,handoutsandinformationbrochures,andinvitingtheclientstothefair.
Task2
a)garmentb)electronicsc)faird)bilaterale)phasef)appliance
MiniText:
Task3
PairWork
1.Inspringandautumn.
2.ItistodeveloptradebetweenChineseandtheoverseastradecompanies.
3.Therearethree.
4.Eachphaselastsfor5days.
5.YoucangofromOct.31toNov.4.
Task4
ContextClues
1.curious2.media3.showcase4.prospects5.attendees’6.boost
TextA
1.Afterabriefintroductionoftext-relatedinformation,TasksSstoscanthetext,andtoworkinpairstodotask1and2.WhileSsarereadingthetext,TremindsSsthatthequestionsareinthesameorderinthetextandaskSstogetmainideasforeachparagraph.
2.Tinvitesquestionsconcerninganylanguagepointsfromthetext.Thendemonstratetheirusage.
3.TasksSstodotheexercisesofvocabularyandtranslation,andthensyndicateactivities.
Tradeshow:
(tradefair,tradeexhibitionorexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairsareopentothepublic,whileotherscanonlybeattendedbycompanyrepresentatives(membersofthetrade,e.g.professionals)andmembersofthepress,thereforetradeshowsareclassifiedaseither"
Public"
or"
TradeOnly"
.Afewfairsarehybridsofthetwo;
oneexampleistheFrankfurtBookFair,whichistrade-onlyforitsfirstthreedaysandopentothegeneralpubliconitsfinaltwodays.Theyareheldonacontinuingbasisinvirtuallyallmarketsandnormallyattractcompaniesfromaroundtheglobe.Forexample,intheU.S.therearecurrentlyover2500tradeshowsheldeveryyear,andseveralonlinedirectorieshavebeenestablishedtohelporganizers,attendees,andmarketersidentifyappropriateevents.
LanguagePoints
1.(Para.1)Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.
Paraphrase:
Peopleorganizealargenumberoftradeshowsallovertheyearandyoucanoftenhearaboutthemthroughthemedia,forexample,inthelocalnewspaper,onTV,orthroughtheInternet.
StructureAnalysis:
Itisacoordinatingsentence.“and”iscoordinatingconjunction.
media:
(pluralformofmedium)themainwaysthatlargenumbersofpeoplereceiveinformationandentertainment,thatistelevision,radio,newspapersandtheInternet新闻媒体
Thescandalwaswidelyreportedinthenationalmedia.这件丑闻被全国各大媒体广泛报道。
2.(Para.2)Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.
Alargepartofthetargetcustomerslearnsaboutnewproductsthatwillbemadetosell.
“tobelaunched”heremodifies“newproducts”,functioningaspost-modifier.
launch:
tomakeanewproduct,booketcavailableforsaleforthefirsttime
ThecompanyhopestolaunchthenewdrugbynextOctober.该公司希望在明年十月份以前推出新的药物。
3.(Para.2)Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.
Alargenumberofexcitedcustomersbuynewproductsdirectlyfromthetradeshows.
enthusiastic:
feelingorshowingalotofinterestandexcitementaboutsomething热情的,热心的
Thesingergotanenthusiasticreception.这位歌手受到了热情的接待。
4.(Para.3)Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.
Showingyourproductorserviceatatradeexhibitionprovidesyouwithoneofthebestwaystomeetmanycustomersandpotentialcustomersinacomparativelyshortertime.
“offer”isaditransiveverb,itisoftenused:
offersbsth.
relatively:
toafairlylargedegree,especiallyincomparisontosomethingelse相对地
E-commerceisarelativelyrecentphenomenon.电子商务是最近才流行的现象。
5.(Para.3)Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.
Tradeshowsgiveacompanyachancetodisplayitsnewestproductsorservicesandcreatethefirstmostimportantimpressionanditalsoreflectspeople’sopinionsabouttheproduct.
“whichalsoreflectsthecompany’sbrandimage”isnon-restrictiverelativeclause.
6.(Para.4)Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.
Amarketresearchstudyshowsthat91%ofrespondentsconsideredtradeshowas“veryuseful”sourceforgettingproductioninformation.
rank:
todecidethepositionofsomeoneorsomethingonalistbasedonqualityorimportance排列,归类于
Werankamongthesafestcountriesintheworld.我们国家是世界上最安全的国家之一。
7.(Para.5)Therearemanywaystoboostbusinessatatradeshow.
Wecanfindmanywaystoimprovethedevelopmentofbusinessatatradeshow.
“therebe”construction.
boost:
totakeactionsthatwillmakeaneconomystrongerandencouragebusinessactivity促进,推动
Thenewresortareahasboostedtourism.新的旅游胜地促进了旅游业的发展。
8.(Para.6)Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.
Weshouldemailallcustomersandinvitethemtovisittheexhibition.
SubjectandpartofthePredicateisomittedin“invitedtovisittheexhibition”anditsfullpartshouldbe“(andtheyshouldbe)invitedtovisittheexhibition.”
9.(Para.7)Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.
Peopleparticipatinginthetradeshowsmaypassthroughyourboothonlyonce,soyou’dbettertrytoattractasmuchtheirattentionaspossible.
“which/that”isomittedintheattributiveclause“youintendtoattractthem”
maximize:
toincreasesomethingasmuchaspossible使达到最大值
Thecompany'
smainfunctionistomaximizeprofit.企业的主要目的就是使利益最大化。
10.(Para.7)Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.
Youshouldusebright,colorfuldisplaysandbannerstomaketradeshowboothslookmoreattractiveinordertoattracttheirattention.
Itisanimperativesentence.
banner:
alongstripofclothorpaperusedfordecorationoradvertising横幅
Theonlookerswereshouting,cheering,andwavingbanners.旁观者呐喊着,欢呼着,挥舞着旗帜。
11.(Para.8)Dividestaffintoshiftswithmealbreaks.
Youmustdividestaffintoshifts,andduringthebreaks,staffcanhavemeals.
Thisisanimperativesentence.
12.(Para.8)Thestaffhastobeavailableatallthetimeduringtheshowtodealwithcustomerinquiries.
Duringthetradeshow,theworkpeoplemustbeatpresentatanytimesothattheycandealwithcustomers’questions.
available:
someonewhoisavailableisnotbusyandhasenoughtimetotalktoyou
CollinswasnotavailableformeetingonThursdaynight.科林斯周四晚上没有时间来开会。
13.(Para.9)Youdon’talwayshavetheopportunitytogointoasmuchdetailinyourpresentationasyouwouldlike,buttradeshowsopenthedoorsforfuturecommunications,adoorthatsometimesisverydifficulttogetyourfootinto.
Youdon’talwayshavetheopportunitytomakeasdetailedadescriptioninyourpresentationasyou’dlike,but
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