挑战杯创业计划书标准模版文档格式.docx

挑战杯创业计划书标准模版文档格式.docx

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（一）启动促销８

七、法律形式ﻩ9

（一）企业的法律形式9

八、启动资金9

（一）资金来源10

（二）资金来源信息11

十、组织机构与员工ﻩ12

（一）企业组织职员要求ﻩ12

（二）组织机构图ﻩ12

（三）人工成本ﻩ13

（四）企业经营场所的构成１３

十一、企业运营与成本预测ﻩ14

（一）月度销售计划１4

（二）月度经营成本计划ﻩ１5

十三、盈利情况预测ﻩ17

十四、资产负债表１8

一、企业概况

（一）企业名称

____＿_＿＿__＿______＿_________＿__________＿＿___＿＿_____________＿_____＿___＿

＿_＿__＿＿__＿__＿_____＿_＿_______＿＿__＿__＿__＿_________＿____＿_________＿__＿_＿_＿＿__＿＿_＿

（二）法律模式

__＿_＿__＿_＿＿＿__＿__＿_＿__＿_____＿_＿＿_＿_＿____＿__＿_＿_____＿____＿__＿＿_____＿___

（三）联系地址

_____＿_＿＿_＿＿＿＿____＿___＿__＿_＿__＿______＿______＿__＿___＿____＿______＿__＿__

_＿__＿___＿＿＿__________＿_________＿___＿__＿_____＿＿_＿________＿＿___＿＿_＿____＿________

___＿_＿____________________＿____＿＿_＿___＿＿＿_＿____＿________＿＿＿___＿_＿_＿___＿____＿__

电话：

＿＿___＿__＿＿＿_＿_________________E_maiｌ:

_____＿＿＿_＿____________＿＿______＿__

（四）经营范围

［　]制造业［　]服务业[]批发商　　［]零售商

（五）商业计划简述

1．产品或服务_______＿______＿__＿＿＿_________＿＿___________＿______＿______＿＿＿_________________

___＿_＿_＿______＿_＿＿__＿______＿_＿____＿_＿＿＿____＿＿_＿___＿__＿_______________＿_＿______

__＿__＿_____＿＿＿__＿____＿_＿＿_＿___＿＿______＿_＿___＿_______________＿_____＿＿＿___＿___＿_

___＿_＿_____＿_＿_______＿_＿＿__＿___＿＿＿____________＿____＿___________＿_＿＿______＿_＿__

_____＿___________＿_＿＿＿＿________________＿_＿＿_______＿___＿____＿_____＿____＿＿＿_＿___

__＿___＿＿＿__＿__＿_＿____＿＿_＿_＿＿_＿＿_____＿______＿＿_＿_＿＿＿__＿_＿__＿_______＿____＿＿_＿___

＿_______＿_＿_＿＿_＿______＿___＿______＿_____＿__＿____＿_＿_________＿＿________＿_＿＿____＿

____＿__＿_＿___＿＿__＿＿_＿___＿＿＿_＿_＿____＿_________＿____＿_＿_______＿___＿＿__＿____＿____

2．客户＿___＿＿____＿___＿＿___＿＿_＿___＿_＿___＿_____________＿________＿_＿＿_______＿＿＿＿_＿___

__________________＿__＿__＿__＿__＿＿___＿_＿___＿___＿__＿____＿_________＿____＿__＿_＿_＿＿_

__＿_＿____＿__＿__________＿____＿______＿_____＿＿＿________________＿__＿＿___＿＿_＿___＿__

___＿_________________＿_＿_____＿________＿___＿______＿__＿__＿_＿_____＿___＿_＿________

__＿___＿_＿______＿___＿_＿__＿____＿＿___＿_________＿__＿_＿____＿__＿_＿_＿＿＿＿____＿__＿____＿

_＿_＿____＿_＿__＿___________________＿____＿___＿＿__＿_＿＿___＿__＿______＿__________＿___

________＿＿＿____＿____＿_______＿____________＿＿_＿___＿_＿＿___________＿__＿＿_＿__＿＿_＿_＿　　　　　　　　　

3.所有者

（姓名、地址、资质、企业中的作用、相关经历）

＿___________＿__＿___＿___＿______＿__＿_________＿_＿____＿_＿_____＿＿____________＿_____

___＿__＿_＿＿__＿＿__________＿＿_____＿___＿＿___＿_______＿__＿__＿____＿＿＿____＿_＿_＿__＿＿__＿

＿＿________＿____＿＿_＿＿____＿_＿__＿＿___＿___＿________＿____＿__＿＿＿__＿＿____＿_________＿＿

_＿____________________＿＿_______＿＿_____________＿＿__＿________＿＿____＿__＿____＿＿__＿

____＿___＿___＿_______＿__＿＿___＿____＿__＿＿＿＿_＿__＿______________＿________＿_______＿＿

_＿_______＿___＿_____＿_＿＿_＿______＿＿___＿________＿__＿＿______＿＿__＿＿______＿＿＿__＿＿_＿_

＿__＿_________＿__＿＿___＿___＿＿__＿＿_＿____＿_____＿______＿＿_＿＿＿__＿__＿_＿_＿__＿＿__＿___＿_

４.吸收就业人数＿_＿__＿____________＿＿__＿＿＿

（六）启动资本

投资　　　___________＿＿＿＿____＿__＿__

运营资本　＿_＿_＿＿_____＿____＿__＿__＿_＿

总计　　　　__＿___＿____＿_____＿__＿＿__＿

（七）资本来源

业主的储蓄　＿＿＿__＿___＿___＿______＿____

合伙人出资____＿______＿_＿＿_______＿_＿

民间借贷　_____＿________＿＿_________

银行贷款　＿_____＿______＿＿_＿＿___＿___

二、商业构想和市场分析

（一）商业构想描述

（如,确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。

）

_＿＿＿＿_＿_＿____________＿___________＿_________＿＿___＿___＿＿_＿_______＿__＿__＿_＿＿_＿___＿______＿_______＿_＿＿＿___＿__＿＿__＿__＿_＿_______＿＿_＿＿_＿___＿______________

___＿＿___＿__＿_____＿__＿__＿＿__＿＿_____＿__＿＿________＿___＿___＿＿_＿＿_＿__________＿__＿_＿

_＿_＿__＿___________＿__＿_＿___＿＿＿＿___＿_＿＿______＿__＿___＿____＿_______＿_＿__＿________

__＿__＿_＿＿____＿＿＿____＿＿__＿_＿________＿___＿＿_______＿____＿_____＿_＿_＿＿________＿＿___

___＿＿___＿___＿＿＿____＿_______＿＿_＿＿_＿__＿_____＿_＿＿_＿＿__＿____＿__＿__＿_＿____＿___＿_＿＿_

＿_＿____＿_＿_＿_＿_________＿___＿__＿__＿_＿＿_______＿__＿＿_＿__________＿___＿_____＿＿_＿__＿

_____＿_＿____＿_＿___＿________＿_＿______＿＿_＿＿＿_＿__＿__＿____＿___＿__＿__＿_＿___＿____＿__

___＿________＿_＿________＿＿____＿_______＿___________＿_＿_____＿_＿__＿____＿＿____＿____

____＿___＿_＿_________＿＿＿_＿_______＿______＿________＿___＿_______＿___＿_＿_＿_________

____＿＿_＿_____＿＿___________＿__________＿_＿_______________＿＿_＿_________＿___＿_＿＿＿_

（二）市场分析

（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）

___＿＿＿＿_______＿____＿_＿＿____＿_______＿＿__＿_＿____＿_＿＿＿______＿_＿_＿_＿＿___＿_＿＿____＿_

_______＿___________＿＿_＿______________＿＿__＿＿＿___＿＿___＿__＿＿___＿__＿＿______＿_____＿

___＿＿____＿＿＿＿_____＿＿＿___＿_＿______＿_＿__＿_＿＿_________＿_＿_＿___＿_＿____＿___________

＿＿____＿＿__＿____＿_________________＿___＿＿_＿______＿＿＿____＿＿_＿___＿＿_＿___＿__＿_____＿

_＿＿＿____＿_＿_________＿____＿______________________＿___＿______＿＿_____＿______＿___＿

＿___＿__＿______＿_＿__＿____＿_＿＿_________＿＿＿＿_______＿＿_____________＿＿＿__＿____＿____

__＿___＿＿＿＿____＿_＿__＿__＿_＿__＿______＿__＿__＿___＿____＿_＿_＿____________＿＿＿_＿__＿____

_____＿____________＿____＿______＿______＿__＿_＿＿__＿__＿_＿＿______________＿＿＿_____＿__

_＿_＿_________＿_＿＿＿__＿__＿＿＿____＿＿＿＿_＿＿＿＿_＿＿____＿___＿＿__＿_______＿_＿______＿__＿__＿

_＿_＿___＿_＿＿________________＿______＿_＿_＿___＿_＿＿______＿_____＿_______＿_________＿＿

__＿___＿_＿__＿＿＿＿_＿_＿___＿___________＿___＿__＿_____＿_＿__＿_＿____________＿_______＿__

＿__＿________＿_________＿_＿＿＿___＿__＿__＿_＿___＿_______＿__＿_＿_______＿__＿______＿__＿_

产品或服务的详细描述

产品／服务

（1）

（２）

名称

规格（例如大小，颜色，质量等）

包装

售后服务

（３）

（４）

规格（例如大小,颜色,质量等）

四、定价计划

产品/服务

（１）

（2）

顾客愿意出的价格

高；

中；

低

　中；

竞争对手的价格

中;

我方价格

我方价格制定的原因

折扣空间

有（%）无

高;

　低

有（　%）　无

五、选址计划

（一）企业的位置

企业选址计划的描述

_____＿____＿__＿__________＿_＿_____＿______＿_＿________＿_____________＿_____________

_＿______________＿__＿_＿_＿＿_＿__＿____＿______________＿_＿_________＿＿_________＿_____

_＿＿______＿＿＿____＿＿____＿________＿__＿____＿__＿__＿________＿____＿＿＿___＿_＿＿_＿__＿＿___

_____＿＿__＿_____＿___＿_＿___＿________＿＿＿____＿_＿__＿____＿__＿_＿＿＿_______＿_________＿_

____＿____＿_＿___＿___＿___＿__＿____＿＿_________＿_＿__＿＿____＿＿＿＿＿____＿____＿__＿__＿____

_＿_＿____＿________＿_＿＿__＿＿__＿__＿_____________＿__＿＿____＿__________＿_____＿_______

_____＿＿___________＿＿__＿_____＿_____＿_______＿__＿____＿＿_＿_＿_____＿____＿_＿_＿____＿__

（二）选址此地的原因

_＿_＿_＿＿_＿__＿______＿＿____＿_＿_____＿______＿_＿________＿____＿＿______＿________＿__＿__

__＿_____＿___＿＿＿_＿__＿＿＿_＿_____＿____＿＿_＿＿_＿___＿＿__＿____＿_＿__＿＿_＿__＿____＿________

_＿_＿___________＿____＿___＿________＿＿_______＿_＿＿＿___＿___＿＿_______＿_____＿____＿___

_＿______＿＿＿______＿＿__＿____＿＿_____＿_______＿_＿______________＿＿____＿___＿_＿______＿

_____＿_＿______＿＿___＿_____＿_＿＿______＿_________＿__＿_＿________＿＿_＿_＿___＿_____＿___

___＿_＿________＿_________＿_____________＿＿＿__＿___＿___＿__＿_＿_＿_＿＿________＿_______

__＿___＿___＿＿___＿___＿＿__＿__＿_________＿___＿__＿＿_＿__＿___＿_＿＿_＿_＿___＿___________＿_

通过将货物或服务销售给以下渠道来接近顾客：

［　]个人[　］零售商［]批发商　[　］其他人

选择这种分销方式的原因

＿____＿____＿_＿__＿_＿＿_________＿___________＿_______＿___＿__＿_____＿__＿__＿＿＿________

__________＿_＿_＿_________＿_＿＿_＿_＿___＿__＿_＿__＿＿＿_＿____＿_____________＿＿_____＿＿___

_＿___＿___________＿_＿＿__＿______＿______＿_______＿＿______＿__＿_＿__＿__＿_＿___________

______＿＿___＿_＿____＿_____________＿__＿___＿_____＿＿_＿_＿_＿＿＿__＿__＿____＿＿＿＿__＿______

__＿____________＿__＿__________＿___＿＿_________＿_＿_______＿___＿＿_＿___＿________＿＿_＿

__________＿____＿______＿_____________＿___＿＿＿＿_____＿＿___＿_______＿＿__＿＿＿_＿＿__＿_＿＿

____＿________＿____＿________________＿__＿＿____＿____＿_＿____＿__＿________＿_＿_＿＿＿_＿_

六、促销计划

（一）启动促销

向顾客宣传新企业开张的行动计划（比如通过印刷品、小册子、海报、报纸文节、电台广告、开业庆典等.还要调查各种不同促销方式的费用。

＿______＿___＿＿__＿__＿_______＿＿_____＿_＿_＿＿_____＿＿_______________＿＿___＿___________

___＿_＿_＿__＿___＿_＿___＿___＿__________＿＿＿______＿＿＿___＿__＿＿___＿____＿_＿_______＿_＿_＿

_＿______＿_＿________＿______＿___＿_________＿_＿_＿_＿_____＿＿____＿_______＿__＿_____＿＿_

_＿＿_＿____________＿__＿_＿__＿_＿＿__＿__________＿＿__＿＿_＿_______＿_＿＿＿___＿＿__＿______＿_

_＿__＿＿_＿____＿＿_＿_＿_＿___＿＿＿___＿＿＿______＿＿＿_＿__＿_＿＿＿＿＿____＿__＿＿＿＿_＿_____________

＿_＿_＿＿____＿_＿___＿＿_＿_＿_＿＿__＿_______＿＿__＿＿＿____＿____＿__＿______＿_____＿_____＿____

__＿_＿______＿＿______＿＿__＿_______＿＿___＿____＿__＿_＿___＿__＿________＿_______＿_＿_＿___

_＿___＿＿＿＿_＿＿_______＿_＿______________＿__＿___＿＿____＿＿_____＿___＿_____＿___＿_____＿_

__＿_____＿______＿_____＿_＿_______________＿__＿___________＿＿___＿___＿＿____________＿

＿__＿___＿_____＿_____＿_＿____＿____＿＿＿______＿_＿＿＿_＿＿__＿____＿＿__＿__＿___＿_＿__＿＿_____

_______＿________＿____＿＿__＿＿_______＿____＿＿＿＿＿＿__＿_＿_＿___＿＿___＿_＿_＿_＿＿＿_____＿___

＿＿____＿_＿___＿_＿_＿_＿_＿＿＿__＿_______＿＿_____＿_＿＿＿＿_____________＿＿＿____＿____＿＿＿___＿

_＿＿_＿_________＿________＿_＿______＿_＿___________＿_______＿___＿_＿_____＿_＿_____＿___

____＿__＿_＿____________＿___＿__＿_____＿____＿___＿____________＿_＿_＿_________＿_＿___＿

__________＿_＿_____＿___＿_________＿____________＿_＿____________＿________＿_＿＿_____

＿__＿＿___＿_____＿＿_＿＿__＿＿_＿__＿________＿___＿_＿＿____＿＿____＿__＿_＿＿__＿__＿＿_＿_＿___＿＿_

＿_____＿______＿＿___＿_＿__＿＿________________＿＿________＿＿___＿_＿____＿__＿__＿_＿＿_____

_＿_______＿___＿__＿_＿_＿___＿____________＿_____＿_＿__________＿_________＿__＿________

＿_____＿________＿______＿__________＿＿__＿_________＿__＿_＿＿＿_____＿____＿_____＿__＿__＿

＿___________＿___＿___＿_________＿_＿__＿__＿__＿_＿＿＿___＿_＿＿__＿_＿_＿＿_＿＿_＿_________＿＿＿

_＿___________＿＿______＿＿_________＿_＿___＿＿＿__＿＿___＿＿_＿___＿__＿_______＿__＿__＿＿__＿_

＿＿_______＿_______＿＿__＿＿______＿__＿_＿__＿_＿＿__＿____＿＿___＿__＿＿_________＿__＿_______

_＿______＿__＿＿＿__＿＿＿＿___________＿＿___＿________＿_____＿_＿____＿_＿__＿_＿＿______＿____

__＿__＿＿_＿________＿__________________＿__＿___＿____＿＿__＿_____＿＿__＿＿_______＿__＿＿_＿

＿_＿＿＿__________________＿＿______＿__＿__＿____＿_____＿_＿＿_＿_＿＿__________＿_＿________

七、法律形式

（一）企业的法律形式

（二）选择这种法律模式的原因

__＿__＿____＿__＿_＿＿_＿__＿___________＿___＿_____＿_______＿________＿__＿_＿＿____＿＿_____

_＿_＿___＿＿___________＿___＿＿_＿_＿＿_＿_____＿_＿＿______＿_＿__＿__＿_＿_＿_＿_____＿______＿_＿

＿___＿_____________＿_＿__＿_＿__________＿___＿_＿__＿_____＿_＿_＿_______＿_＿______＿_____

__＿＿________＿___________＿＿__＿＿＿＿__＿＿＿＿＿_____＿＿_________＿__＿___＿＿__＿__＿__＿_＿_＿_

＿____＿＿＿＿_____＿＿＿__＿__＿___＿＿_＿＿___＿____＿_＿__________＿___＿__＿__________________

____＿＿___＿_＿___＿_____＿___＿＿_＿__＿______＿_＿__＿__＿_＿_____＿___＿_＿__＿____＿_＿______＿

__＿＿＿＿＿_______＿___＿___＿___＿_＿____________＿___＿__＿___＿＿__＿＿____＿_＿________＿＿__＿

___＿_＿＿_＿__＿__＿＿＿_______