565#商务英语Word格式.docx
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565#商务英语Word格式.docx
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“Ifyoucangetinearlybeforethelinesfillup,you’regettingmoreforyourmoney,”saysRobertNilesofthewebsiteThemeParkInsider.
Questions1-5arebasedonpassage1
1.Theword“attractions”(line1,para.2)refersto___.
A.themeparksB.bargainsC.e-ticketsD.discounts
2.Whydomoreandmorethemeparksofferlargediscountsoffgateprice?
A.Togetinlineattheparksthissummer.
B.Toencouragemorepeopletocometotheparks.
C.Toenablepeopletogete-ticketsathome.
D.Toreducetheattendancefigure.
3.Whatdoesthesentence“Thebloomwasofftherose”mean?
A.theroseinthethemeparkwasoutofbloom.
B.theyear2000wasluckyforthe50establishments.
C.thethemeparkattendancewasliketherose.
D.thebesttimeforthethemeparkswasgone.
4.Whatisthenewopportunitye-ticketingbringstothethemeparks?
A.Thethemeparkindustrywillbemoreprofitable.
B.Softdrinkcompanieswillbebetterpartnersoftheparks.
C.Thetourtotheparkswillbemoreconvenient.
D.Visitorstotheparkswillhavemorediscounts.
5.Thelastsentenceofthispassageisbasedontheideathat____.
A.itiswisetosurfonline.
B.discountingisn’teverything.
C.e-ticketingattractsmorepartners.
D.timeismoney.
PassageTwo
Tasteissuchasubjectivematterthatwedon'
tusuallyconductpreferencetestsforfood.Themostyoucansayaboutanyone'
spreference,isthatit'
soneperson'
sopinion.Butbecausethetwobigcolacompanies—Coca-ColaandPepsiColaaremarketedsoaggressively,we'
vewonderedhowbigaroletastepreferenceactuallyplaysinbrandloyalty.WesetupatastetestthatchallengedpeoplewhoidentifiedthemselvesaseitherCoca-ColaorPepsifans:
Findyourbrandinablindtasting.
WeinvitedstaffvolunteerswhohadastronglikingforeitherCoca-ColaClassicorPepsi,DietCoke,orDietPepsi.Thesewerepeoplewhothoughtthey'
dhavenotroubletellingtheirbrandfromtheotherbrand.
Weeventuallylocated19regularcoladrinkersand27dietcoladrinkers.Thenwefedthemfourunidentifiedsamplesofcolaoneatatime,regularcolasfortheonegroup,dietversionsfortheother.WeaskedthemtotelluswhethereachsamplewasCokeorPepsi;
thenweanalyzedtherecordsstatisticallytocomparetheparticipants'
choiceswithwhatmereguess-workcouldhaveaccomplished.
Gettingallfoursamplesrightwasatoughtest,butnottootough,wethought,forpeoplewhobelievedtheycouldrecognizetheirbrand.Intheend,only7outof19regularcoladrinkerscorrectlyidentifiedtheirbrandofchoiceinallfourtrials.Thediet-coladrinkersdidalittleworse-only7of27identifiedallfoursamplescorrectly.
Whilebothgroupsdidbetterthanchancewouldpredict,nearlyhalftheparticipantsineachgroupmadethewrongchoicetwoormoretimes.Twopeoplegotallfoursampleswrong.Overall,halftheparticipantsdidaboutaswellonthelastroundoftastingasonthefirst,sofatigue,ortasteburnout,wasnotafactor.OurpreferencetestresultssuggestthatonlyafewPepsiparticipantsandCokefansmayreallybeabletotelltheirfavoritebrandbytasteandprice.
Questions6-10arebasedonpassage2
6.Accordingtothepassagethepreferencetestwasconductedinorderto________.
A)findouttheroletastepreferenceplaysinaperson'
sdrinking
B)revealwhichcolaismoretothelikingofthedrinkers
C)showthataperson'
sopinionabouttasteismereguess-work
D)comparetheabilityoftheparticipantsinchoosingtheirdrinks
7.Thestatisticsrecordedinthepreferencetestsshow________.
A)Coca-ColaandPepsiarepeople'
stwomostfavoritedrinks
B)thereisnotmuchdifferenceintastebetweenCoca-ColaandPepsi
C)fewpeoplehadtroubletellingCoca-ColafromPepsi
D)people'
stastesdifferfromoneanother
8.Itisimpliedinthefirstparagraphthat________.
A)thepurposeoftastetestsistopromotethesaleofcolas
B)theimprovementofqualityisthechiefconcernofthetwocolacompanies
C)thecompetitionbetweenthetwocolasisverystrong
D)blindtastingisnecessaryforidentifyingfans
9.Theword"
burnout"
(Line4,Para.5)herereferstothestateof________.
A)beingseriouslyburntintheskin
B)beingunabletoburnforlackoffuel
C)beingbadlydamagedbyfire
D)beingunabletofunctionbecauseofexcessiveuse
10.Theauthor'
spurposeinwritingthispassageisto________.
A)showthattastepreferenceishighlysubjective
B)arguethattastetestingisanimportantmarketingstrategy
C)emphasizethattasteandpricearecloselyrelatedtoeachother
D)recommendthatblindtastingbeintroducedinthequalitycontrolofcolas
Ⅱ.Close
Directions:
Inthissection,thereisapassagewith10blanks.Youarerequiredtoselectonewordforeachblankfromalistofchoicesgiveninawordbankfollowingthepassage.Readthepassagethroughcarefullybeforemakingyourchoices.Eachchoiceintheblankisidentifiedbyaletter.PleasemarkthecorrespondingletterforeachitemonAnswerSheet.Youmaynotuseanyofthewordsinthebankmorethanonce.
Sellingisthedirect1betweenthecompanyanditscustomer.Managementtrainingandmaterialtendtobedevotedto“2thesale”,“effectivepresentationskills”,“useofvisualaids”,anddoon.Theoneaspectofsellingwhichisoften3is“prospecting”.
Inadvanceofanydirectsellingactivityor,indeed,any4,itisimportanttotaketimeandallocateresourcestoprospectingfor5.Prospectingidentifiesbuyersandmakesbestuseof6availableforselling.Itisthe7,notthequantity,ofprospectsthatmatters.Market8willshowthemarketsegmentmostlikelyto
9buyers,e.g..manufacturingcompanieswithaturnoverinexcessof&
5millionwithin50milesofyouroffice.
Buildingupaprimeprospectfileisthemostvaluableactivityasalespersoncando.Onceachieved,10isnecessaryonlyto“topup”theprospectreservoirwhentheleveldrops:
thatis,aprospectisconvertedtoacustomer,ceasestobeaprimeprospectandisreplacedbyanotherprimeprospect
segmentationconfrontationyieldclosingtimecanvassingneglectedqualitypromotionclientsprospectconvertedsalesmarketingselling
Ⅲ.TranslatethefollowingphrasesintoEnglish`
PartOne
1.业绩与预算
2.销售询购记录
3.产品及销售资料
4.内部公关部门
5.子公司
6.所在国文化
7.中途停留
8.双程经济票价
9合同条款
10签定协议
PartTwo
1.请确认目录中的价格依然有效。
2.除非我们在7日内听到消息,否则我们就采取法律行动。
3.请再一次接受我们的道歉。
我们希望这不会给你们造成不便。
4.如果能让我们了解有关贵方产品的更多信息,我们将不胜感激。
5.我先将信件传真给你,我会把正本寄上,以便贵方存档
答案:
I
1-5ABDCD6-10DBCDA
II.
1.confrontation2.closing3.neglected4.promotion5.clients
6.time7.quality8.segmentation9.yield10.canvassing
III.
1.performanceandbudget
2.Salesinquirypurchaserecords
3.productandsalesinformation
4.PublicRelations
5.subsidiaries
6.thehostculture
7.stopover
8.two-wayeconomyfare
9.contractitems
10.signanagreement
1.Pleaseconfirmthatthepricesintheitemsarestillineffect.
2.Wewouldtakelegalactionunlesswereceivenewsaboutitwithin7days.
3.Pleasedoreceiveourapology.Wehopeitwillnotcausemuchtrouble.
4.Wewouldbeverygratefulifwecouldgetmoreinformationaboutyourproducts.
5.IfaxyoutheletterfirstandthenIwillsendyoutheoriginaloneforarchive.
Ⅰ.ReadingComprehension
PassageOne
Weeventuallylocated19regularcoladrinkersand27die
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