商务英语阅读试题A.docx
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商务英语阅读试题A.docx
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商务英语阅读试题A
商务英语阅读试题A
商务英语专业商务英语阅读试题A PartIMultipleChoice(20points) Completethesentencesbychoosingfromthewordsbeloweachsentence. 1.Technicalskills performingspecializedtaskswithintheorganization.a.areassociatedwith b.differfrom c.aresimilarto 2.Corporatecultureisthesharedexperiences,stories,beliefs,andnorms .a.whichcreatesacompanyb.thatcharacterizeacompanyc.whosecompanyhasgot 3.Ifacompanyistogetthemostoutofitsworkers,itmust thoseworkers. a.develop b.select c.promote 4.Intheory,acompany?
sauditorsareappointedindependentlybyitsshareholders,towhomtheyreport.“Whom”represents . a.auditors b.accountants c.shareholders 5.Over-capacityinthecarbusinessleadstoaseriesofjointagreementsandmergersbetween .a.carcompaniesb.jointsventuresc.capacitylevel 6.Fordintendedto VolvosandhopedtouseVolvo?
stechnologytodevelopnewcars. a.share b.focus c.distribute 7.TheprinciplesintheOrganizationalChaosModelcanalsobeusedto thecompany?
scompetition. a.introduce b.overcome c.understand 8.Asaseniorstudent,youaresupposedtoknowbetterthanjust untiltheexaminationtime. a.fooledaround b.tofoolaroundc.havingfooledaround 9.Transnationalcompanieswill inChina. a.continuelocating b.continuestolocate c.continuetolocate 10.E-businessisabouttransformingbusinessprocessand_______themwithInternettechnologies. a.integrates b.integrating c.tointegrate 11.OthercompaniesuseWebtechnologyto______businesselectronicallyatthewholesaleorretaillevel.a.support b.exchange c.transact12.Thefundsneededtooperateanenterprisearerefereedtoas .a.labour b.capital c.resources 13.Theyalsowanttointegratethesesystems_______therestoftheirbusinessprocess. a.with b.and c.for 1 14.Accountingfirmsfrequently_________theirauditclients.a.buymanagementskillsfromb.sellconsultingservicestoc.provideauditassignmentfor 15.Iwenttobuyanewtieto_______thisbrownsuit. a.gointo b.gowith c.goafter 16.Thesecretaryenteredwithapencilandpaper,and_________everywordthemanagersaid. a.madefor b.tookup c.tookdown 17.Thefinancingofinternationaltradeismorecomplexthanthatofdomestictrade.?
That?
heremeans . a.financing b.internationaltrade c.domestictrade 18.Theprocessofeducation,experience,moreeducation,andthen iscalledacyclicalprocess.a.lesseducation b.moreexperience c.educationandexperience 19.Hardly_______theairportwhenhestartedforhisdestination.a.Ihadreached b.hadIreached c.Ireached20.Theclimberstriedtofindanew______tothetopofthemountain.a.approach b.route c.entrance PartIIMatch(20points)SectionA Choosethecorrectwordorwordsfromtheboxtocompletethepassage:
theIndustrialRevolution customers?
needsthemarketingconcept productionandsellingthesellingofgoods businessfocus Businesspeoplefocusedontheproductionofgoodsfrom21untiltheearlytwentiethcentury,andon 22 fromthe1920stothe1950s.Marketingreceivedlittleattentionuptothatpoint.After1950,however,businesspeoplerecognizedthattheirenterprisesinvolvednotonly23 butalsothesatisfactionof 24.Theybegantoimplement25,abusinessphilosophythatinvolvestheentirebusinessorganizationinthedualprocessofsatisfyingcustomerneedsandachievingtheorganization?
sgoals. SectionB Choosethecorrectwordorwordsfromtheboxtocompletethefollowingsentences:
marketingconcept benefitsmoderation discount 2 labourforce26.Chinaisnowatthestageofdevelopmentofbuildingawell-offsocietyandacceleratingsocialist .27.Implementationofthe beginsandendswiththeinformationaboutcustomers. 28.Sellingsomethingatareducedpriceiscalledgivinga . 29.Carryingoutthebusinessofsuchahugecompanyrequires .30.Compensationprogrammesincludewagesandsalaries,incentives,and______ forworkers. PartIIIReadingcomprehension(40points) Passage1 Whatmakesmoneyvaluable?
Whyisapieceofpapermarked$10worthmorethanonemarked$1?
Youcouldsaythereisnoreason.It?
struethataspecialkindofpaperisusedtomakedollarbills,andtheyarepretty,butthat?
snotwhatmakesthemvaluable.Therealreasonmoneyisvaluableisthateveryonebelievesitis. Ancienteconomieshadnopapermoneyorcoins.Someusedbarter----tradingonethingforanother.Othersusedallkindsofobjectsasmoney.Anyobjectwoulddo,aslongastherewasnotanunlimitedamountofit.Animalsormetalswerepopular,andsoweremanufacturedproductslikejewelryorweapons.WealthinancientGreecewasmeasuredintoolsorcattle.Thiskindofmoneyhadtwopurposes.First,itwasusefulinitself.Toolsandcattlecanbeusedforfarming.Andsecond,itwasawaytosymbolizeandmeasurevalue.Ahouse,forexample,wouldbevaluedatacertainnumberoftoolsorcattle.Thisgreatlysimplifiedtrade.Othersocietiesusedmoneythatwastotallysymbolic.Forinstance,AmericanIndiansusedwampum,whichismadefromseashells.AnduntilrecentlyonthepacificislandofYap,peopleuselargestonediscsasmoney. Inmostplacesthesetypesofmoneydiedoutbecausemorepracticalformsofmoneywereinvented.Peoplestartedusingpreciousmetals,suchasgoldandsilver,thatwereeasiertocarryaroundthantoolsorstones.Andintheeighteenthcentury,papermoneywasintroduced.Atfirstpeopleweresuspiciousofnewcurrency,buttheycametoacceptitbecausethegovernmentorbankissuingitwouldexchangeanequalamountofgoldforthepaper.A$10billreallywasworth$10forgold.Butnow,peopleareusedtotheideathatthegovernmentdoesn?
thavetobackitsmoneywithgold.Everyonebelievesthata$10billisworth$10andthatisgoodenough.Butif,forsomereason,peopleeverlostfaithinpapermoney,tendollarswouldn?
tbeworththepaperit?
sprintedon. Questions31-35arebasedonpassage1 31.Accordingtothewritertherealreasonmoneyisvaluableisthateveryonebelieves . a.moneyisvaluable b.goldisvaluablec.moneyisgold 32.Thewriterofthisselectionmentionedanimals,metalsandmanufacturedproducts 3 likejewelryorweaponsbecause .a.theywerevaluable b.theywereusedasmoneyinancienttimesc.peoplelikedthem 33.Papermoneywasinvented .a.totaketheplaceofothertypesofmoneyb.tobereplacedbyothertypesofmoneyc.inthenineteenthcentury 34.Atfirstpeopledidnothavetrustinpapermoneybecause .a.itwasnotworthmuch b.thepaperwasnotofgoodquality c.itlookedlikeanordinarypieceofpaper 35.Peoplecametoacceptpapermoneywhen .a.thegovernmentbegantoissueitb.thebankbegantoissueit c.theycouldexchangeitforthesameamountofgold Passage2 Manyprivateinstitutionsofhighereducationaroundthecountryareindanger.Notallwillbesaved,andperhapsnotalldeservetobesaved.Therearelow-qualityschoolsjustastherearelow-qualitybusinesses.Wehavenoobligationtosavethemsimplybecausetheyexist.Butmanythrivinginstitutionsthatdeservetocontinuearethreatened.Theyaredoingafinejobeducationally,buttheyarecaughtinafinancialdifficulty,withnowaytoreducerisingcostsorincreaserevenuessignificantly.Raisingtuitiondoesn?
tbringinmorerevenue,foreachtimetuitiongoesup,theenrollmentgoesdown,ortheamountthatmustbegivenawayinstudentaidgoesup.Schoolsarebadbusinesses,whetherpublicorprivate,notusuallybecauseofbadmanagementbutbecauseofthenatureoftheenterprise.Theylosemoneyoneverycustomer,andtheycangobankrupteitherfromtoofewstudentsortoomanystudents.Evenaverygoodcollegeisaverybadbusiness. Itissuchcolleges,thrivingbutthreatened,thatIworryabout.Lowenrollmentisnottheirchiefproblem.Evenwithfullenrollments,theymaygounder.Effortstosavethem,andpreferablytokeepthemprivate,areanationalnecessity.Thereisnobasisforarguingthatprivateschoolsareboundtobebetterthanpublicschools.Thereareabundantexamplestothecontrary.Anyonecannamestateuniversitiesandcollegesthatrankasthefinestinthenationandtheworld.Itisnowinevitablethatpublicinstitutionswillbedominant,andthereforediversityisanationalnecessity.Diversityinthewaywesupportschoolstendstogiveusahealthydiversityintheformsofeducation.Inanimperfectsocietysuchasours,uniformityofeducationthroughoutthenationcouldbedangerous.Inanimperfectsociety,diversityisapositivegood.Eagersupportersofpublichighereducationknowtheimportanceofsustainingprivatehighereducation. Questions36-40arebasedonpassage2 4 36.Inthepassage,theauthorappealstothepublictosupport .a.privatehighereducationingeneralb.publichighereducationingeneral c.high-qualityprivateuniversitiesandcolleges 37.Accordingtothepassage,schoolsarebadbusinessesbecauseof .a.thenatureofschoolb.poorteachersc.badmanagement 38.Whatdoesthephrase“gounder”(Para.2,sentence3)probablymean?
a.havelowtuitionb.getintodifficulties c.doabadjobeducationally 39.WhichofthefollowingstatementsisTRUE?
a.Therearemanycasestoindicatethatprivateschoolsaresuperiortopublicschools. b.Theauthorthinksdiversityofeducationispreferabletouniformityofeducation.c.Eachtimetuitionisraised,theenrollmentgoesup. 40.Intheauthor?
s
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