小组作业 第七章 绩效管理英文版Word格式文档下载.docx
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小组作业 第七章 绩效管理英文版Word格式文档下载.docx
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1.1TheCoca-ColaCompanyProfile
TheCoca-ColaCompanywasfoundedin1892,istheworld'
slargestbeveragecompany,headquarteredinAtlanta,Bourgeois,USA,hasamarketshareofover48%.Coca-Colahas160kindsofbeveragebrandsin200countries,includingsoftdrinks,sportsdrinks,dairydrinks,fruitjuice,teaandcoffee.Itisalsotheworld'
slargestfruitjuicebeveragedistributors(includingMinuteMaidbrand),rankedfirstintheUnitedStates.Coca-Colaobtainmorethan40%ofthemarketshare,theirvarietyspanstheglobe.
ThecompanyisbestknownforitsflagshipproductCoca-Cola,inventedin1886bypharmacistJohnSmithPembertoninColumbus,Georgia.[2]TheCoca-Colaformulaandbrandwasboughtin1889byAsaCandlerwhoincorporatedTheCoca-ColaCompanyin1892.BesidesitsnamesakeCoca-Colabeverage,Coca-Colacurrentlyoffersmorethan500brandsinover200countriesorterritories.[3]
1.2TheCoca-ColaSystem
Thecompanyisaglobalbusinessthatoperatesonalocalscale,ineverycommunitywheretheydobusiness.TheyareabletocreateglobalreachwithlocalfocusbecauseofthestrengthoftheCoca-Colasystem,whichcomprisesourCompanyandournearly300bottlingpartnersworldwide.
TheCoca-Colasystemisnotasingleentityfromalegalormanagerialperspective,andtheCompanydoesnotownorcontrolallofourbottlingpartners.
Whilemanyviewthecompanyassimply"
Coca-Cola,"
theirsystemoperatesthroughmultiplelocalchannels.Thecompanymanufacturesandsellsconcentrates,beveragebasesandsyrupstobottlingoperations,ownsthebrandsandisresponsibleforconsumerbrandmarketinginitiatives.Theirbottlingpartnersmanufacture,package,merchandiseanddistributethefinalbrandedbeveragestoourcustomersandvendingpartners,whothensellourproductstoconsumers.
Allbottlingpartnersworkcloselywithcustomers--grocerystores,restaurants,streetvendors,conveniencestores,movietheatersandamusementparks,amongmanyothers--toexecutelocalizedstrategiesdevelopedinpartnershipwiththecompany.Customersthenselltheproductstoconsumersatarateof1.7billionservingsaday.
InJanuary2006,thecompany-ownedbottlingoperationswerebroughttogethertoformtheBottlingInvestmentsoperatinggroup,nowthesecond-largestbottlingpartnerintheCoca-Colasystemintermsofunitcasevolume.
1.2.1Coca-ColaSystemwidePerformance
InApril2007,associatesfromTheCoca-ColaCompanyandseveralofourlargestbottlingpartnersmetforthefirsttimetodiscussthedevelopmentofacoresetofperformanceindicatorsfortheCoca-Colasystem.WorkinggroupsofCompanyassociatesandrepresentativesfromourbottlingpartnershavebeenformedtodeterminethefeasibility--duetothelegalandmanagementcomplexityoftheCoca-Colasystem--ofcollectingandconsolidatingeconomicandsocialdatainadditiontotheenvironmentaldataalreadycollected.ManyofthebottlingpartnersproducetheirowncorporateresponsibilityreportswhichcanbeviewedintheSustainabilityReportssection.
Coca-ColaRefreshments(CCR)
WhatisCCR?
TheCoca-ColaCompanyandthelargestbottler,Coca-ColaEnterprises,tookactionsin2010and2011tostrategicallyadvanceourpartnership.TheCoca-ColaCompanyhasacquiredCCE'
sentireNorthAmericanbusiness,renamingthesalesandoperationalelementsofCoca-ColaEnterprisesNorthAmericanbusinessestoCoca-ColaRefreshments(CCR).Additionally,TheCoca-ColaCompanyhasfoldedinthevastmajorityofitsU.S.andCanadabusinessesintoCCR.Thisisanexcitingdevelopmentinthehistoryoftheworld'
sgreatestbrand.
Understandourmanufacturingprocessanditsprimaryenvironmentalimpacts.
1.3Mission
OurRoadmapstartswithourmission,whichisenduring.Itdeclaresourpurposeasacompanyandservesasthestandardagainstwhichweweighouractionsanddecisions.
vTorefreshtheworld
vToinspiremomentsofoptimismandhappiness
vTocreatevalueandmakeadifference
1.4Vision
OurvisionservesastheframeworkforourRoadmapandguideseveryaspectofourbusinessbydescribingwhatweneedtoaccomplishinordertocontinueachievingsustainable,qualitygrowth.
vPeople:
Beagreatplacetoworkwherepeopleareinspiredtobethebesttheycanbe.
vPortfolio:
Bringtotheworldaportfolioofqualitybeveragebrandsthatanticipateandsatisfypeople'
sdesiresandneeds.
vPartners:
Nurtureawinningnetworkofcustomersandsuppliers,togetherwecreatemutual,enduringvalue.
vPlanet:
Bearesponsiblecitizenthatmakesadifferencebyhelpingbuildandsupportsustainablecommunities.
vProfit:
Maximizelong-termreturntoshareownerswhilebeingmindfulofouroverallresponsibilities.
vProductivity:
Beahighlyeffective,leanandfast-movingorganization.
1.5WinningCulture
OurWinningCulturedefinestheattitudesandbehaviorsthatwillberequiredofustomakeour2020Visionareality.
1.6LiveOurValues
Ourvaluesserveasacompassforouractionsanddescribehowwebehaveintheworld.
vLeadership:
Thecouragetoshapeabetterfuture
vCollaboration:
Leveragecollectivegenius
vIntegrity:
Bereal
vAccountability:
Ifitistobe,it'
suptome
vPassion:
Committedinheartandmind
vDiversity:
Asinclusiveasourbrands
vQuality:
Whatwedo,wedowell
1.7FocusontheMarket
vFocusonneedsofourconsumers,customersandfranchisepartners
vGetoutintothemarketandlisten,observeandlearn
vPossessaworldview
vFocusonexecutioninthemarketplaceeveryday
vBeinsatiablycurious
1.8WorkSmart
vActwithurgency
vRemainresponsivetochange
vHavethecouragetochangecoursewhenneeded
vRemainconstructivelydiscontent
vWorkefficiently[4]
2Performancemanagement
Performancemanagementisthemethodicalprocessofanorganizationwhichinvolvesplanning,givingemployeessomeguidanceintraining,workassessmentandtheapplicationofresult,inordertoimproveorganizationaleffectivenessandachievethestrategicgoalsoforganization.
Performancemanagement(PM)includesactivitieswhichensurethatgoalsareconsistentlybeingmetinaneffectiveandefficientmanner.Performancemanagementcanfocusontheperformanceofanorganization,adepartment,employee,oreventheprocessestobuildaproductofservice,aswellasmanyotherareas.PMisalsoknownasaprocessbywhichorganizationsaligntheirresources,systemsandemployeestostrategicobjectivesandpriorities.[5]
2.1Benefitsofperformancemanagement
Managingemployeeorsystemperformancefacilitatestheeffectivedeliveryofstrategicandoperationalgoals.Thereisaclearandimmediatecorrelationbetweenusingperformancemanagementprogramsorsoftwareandimprovedbusinessandorganizationalresults.
Foremployeeperformancemanagement,usingintegratedsoftware,ratherthanaspreadsheetbasedrecordingsystem,maydeliverasignificantreturnoninvestmentthrougharangeofdirectandindirectsalesbenefits,operationalefficiencybenefitsandbyunlockingthelatentpotentialineveryemployeesworkday(i.e.thetimetheyspendnotactuallydoingtheirjob).Benefitsmayinclude:
vDirectfinancialgain
✧Growsales
✧Reducecostsintheorganization
✧Stopprojectoverruns
✧AlignstheorganizationdirectlybehindtheCEO'
sgoals
✧Decreasesthetimeittakestocreatestrategicoroperationalchangesbycommunicatingthechangesthroughanewsetofgoals
vMotivatedworkforce
✧Optimizesincentiveplanstospecificgoalsforoverachievement,notjustbusinessasusual
✧Improvesemployeeengagementbecauseeveryoneunderstandshowtheyaredirectlycontributingtotheorganizationshighlevelgoals
✧Createtransparencyinachievementofgoals
✧Highconfidenceinbonuspaymentprocess
✧Professionaldevelopmentprogramsarebetteraligneddirectlytoachievingbusinesslevelgoals
vImprovedmanagementcontrol
✧Flexible,responsivetomanagementneeds
✧Displaysdatarelationships
✧Helpsaudit/complywithlegislativerequirement
✧Simplifiescommunicationofstrategicgoalsscenarioplanning
✧Provideswelldocumentedandcommunicatedprocessdocumentation[5]
2.2PerformanceManagementinCoca-Cola
PerformanceManagementisanessentialpartforCoca-Cola.Moreover,developmentofthisdepartmentisthefirststep,thegroundonwhichthefutureofthecompanydepends.ItisessentialforeverysinglebusinessunitandespeciallyforsuchinternationalcompanyasCocaCola.Itispeople,nottechnologywhocreatethecompany.PerformanceManagementatCocaColaCompanyhasmanyadvantages.Itistheglobalcompanyanditisimpossibletocreatecertainpoliciesorproceduresapplicableinalldivisionsofthecompany,culturalandpoliticaldifferencesneedtobetakenintoaccount.MostpartsofcompaniesinCoca-ColausetheBSCmethod,andsomepartsofthecompaniesusetheMBOmethod.
3MBO
3.1OriginanddefinitionofMBO
MBO(Managementbyobjectives)wasfirstlyputforwardbypeterF.Drucker(whowasawell-knownscholarofmanagementinAmerica)in1954[
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