15级本科《大学英语》复习资料及答案Word文件下载.docx
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15级本科《大学英语》复习资料及答案Word文件下载.docx
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Advertisementcanbethoughtof“asthemeansofmakingknowninordertobutorsellgoodsorservices”.Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarkets.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.
Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysfortheadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.
1.Advertisementisoftenusedto____B__.
A.cheatcustomersB.arouseinterestC.increaseproductionD.pushthesale
2.Theword“media”(inthe1stpara.)includes____D____.
A.radioB.televisionC.thepressD.alloftheabove
3.Advertisementismainlypaidforby___C____.
A.reducedpricesB.increasedsalesC.thecustomerD.theproducer
4.Advertisementcanincreasedemand___B____.
A.allthetimeB.inagrowingmarketC.inanycircumstancesD.inashrinkingmarket
5.Fromthelastsentenceofthispassageweconcludethat____A___.
A.advertisementusuallycostbusinesseslargeamountsofmoney
B.advertisementcouldhardlyconvincepeopleofthevalueofthegoods
C.businessesknowwellthatadvertisementcouldbringprofits
D.businessesusuallydonotpaymuchforadvertisement
Manhasalwayswantedtofly.Someofthegreatestmeninhistoryhadthoughtabouttheproblem.Oneofthem,forexample,wasthegreatItalianartist,LeonardoDaVinci.Inthe16thcenturyhemadedesignsformachinesthatwouldfry,buttheywereneverbuilt.
Throughouthistory,otherlessfamousmenhadwantedtofly.AnexamplewasamaninEngland800yearsago.Hemadeapairofwingsfromchickenfeathers.Thenhefixedthemtohisbodyandjumpedintoairfromatallbuilding.Hedidnotflyveryfar.Instead,hefelltothegroundandbrokeeveryboneinhisbody.
ThefirstrealsteptookplaceinFrance,in1783.twobrothers,theMontgolfiers,madeaverylarge“hotairballoon”.Theyknewthathotairrises.Whynotfillaballoonwithit?
Theballoonwasmadeofclothandpaper.InSeptemberofthatyear,theKingandQueenofFrancecametoseetheballoon.Theywatcheditcarrytheveryfirstairpassengersintothesky.Thepassengerswereasheepandachicken.Wedonotknowhowtheyfeltaboutthetrip.Butwedoknowthatthetriplastedeightminutesandthattheanimalslandedsafely.Twomonthslater,twomendidthesamething.TheyroseaboveParisinaballoonofthesamekind.Theirtriplastedtwenty-fiveminutesandtheytraveledabout.
6.LeonardoDaVinciC
A.saidthatmanwouldflyintheskyonedayB.builtakindofmachinewhichneverflewC.madedesignsforflyingmachinesD.drewmanybeautifulpicturesofbirds
7.EighthundredyearsagoanEnglishmanB
A.madeakindofflyingmachine
B.triedtoflywithwingsmadeofchickenfeathers
C.wantedtobuildakindofballoon
D.triedtoflyonalargebird
8.Infact,theEnglishmanwhotriedtofly__B_____
A.gotbadlywoundedB.succeededinflying
C.losthislifeD.flewonly8minutes
9.TheveryfirstairpassengersintheballoonwereA
A.twoanimals
B.theMontgolfiers
C.TwoFrenchmen
D.TheKingandtheQueen
10.WhendidtwoFrenchmenriseaboveParis?
A
A.InDecember1783B.InSeptember1783
C.Inthe17thcenturyD.InNovember1783
Everyhumanbeinghasauniquearrangementoftheskinonhisfingersandthisarrangementisunchangeable.Scientistsandexpertshaveproveduniquenessoffingerprintsanddiscoveredthatnoexactlysimilarpatternispassedonfromparentstochildren,thoughnobodyknowswhythisisthecase.
Thestructureonaperson’sfingersdoesnotchangewithgrowthandisnotaffectedbysuperficialinjuries.Burns,cutsandotherdamagetotheouterpartoftheskinwillbereplacedontimebynewonewhichbearsareproductionoftheoriginalpattern.Itisonlywhentheinnerskinisinjuredthatthearrangementwillbedestroyed.Somecriminalsmakeuseofthisfacttoremovetheirownfingerprintsbutthisisadangerousandraresteptotake.
Fingerprintscanbemadeeasilywithprinter’sink.Theycanberecordedeasily.Withspecialmethods,identificationcanbeachievedsuccessfullywithinashorttime.Becauseofthesimplicityandeconomyofthissystem,fingerprintshaveoftenbeenusedasamethodofsolvingcriminalcases.Asuspectedmandeniesacharge,buthisfingerprintscanprovewhoheisevenifhisappearancehasbeenchangedbyageoraccident.
Whenasuspectleavesfingerprintsbehindatthesceneofcrime,theyaredifficulttodetectwiththenakedeye.Specialtechniquesareusedto“develop”them.Someofthemarksfoundareincompletebutidentificationispossibleofaprintinthesizeofaquarterofaninchsquarecanbeobtained
11.Inthispassage,thewriterstatesthat_____C___
A.theshapeofone’shandsdiffersfromthatofother’s
B.thepatternsofone’sskinarepassedonfromtheirparents
C.whatcausedtheuniquenessofthefingerprintsremainsunknown
D.scientistshavediscoveredafewunusualcasesoffingerprints
12.Accordingtothispassage,ifone’sfingergetswoundedintheouterskin__B_____
A.thepatternofthefingerskinwillbereplacedbyanewone
B.fingerprintswillbethesamewhentheirwoundisrecovered
C.thearrangementofthefingerskinwillbetotallydestroyed
D.thepatternofthefingerskinwillbechangedpartly
13.Somecriminalsremovedtheirownfingerprintsby____A___
A.injuringtheinnerskinoftheirfingersB.replacingthemwiththoseofothers’
C.damagingtheouterskinoftheirfingersD.usingakindofprinter’sink
14.Fingerprintsareoftenusedasamethodofsolvingcriminalcasebecause___B___
A.theycanbeobtainedwhenevertheyareneeded
B.theycanoutlineacriminal’sappearance
C.thismethodissimplethoughcosting
D.thismethodiseasyandinexpensive
15.Theword“deny”(line5,para3)mostprobablymeans_B_____
A.delaydoingB.refusetoacceptC.admitD.doubt
Theclockstruckelevenatnight.Thewholehousewasquiet.Everyonewasinbedexceptme.Underthestronglight,Ilookedsadlybeforemeatahugepileofthattroublesomestufftheycall“books”.
Iwasgoingtohavemyexaminationthenextday.“WhencanIgotobed?
”Iaskedmyself.Ididn’tanswer,infactIdarednot.
Theclockstrucktwelve.“Oh,dear!
”Icried.“TenmorebookstoreadbeforeIcangotobed!
”Wepupilsarethemostwretchedcreaturesintheworld.Daddoesnotagreewithmeonthis.Hedidnothavetoworksohardwhenhewasaboy.
Theclockstruckone.Iwasquitedesperatenow.IforgotallIhadlearned.Iwastootiredtogoon.IdidtheonlythingIcould.Iprayed,“Oh,God,pleasehelpmepasstheexamtomorrow.Idopromisetoworkhardafterwards,Amen.”
MyeyesweresoheavythatIcouldhardlyopenthemafewminuteslater,withmyheadonthedesk,Ifellasleep.
16.Whentheauthorwasgoingoverhislessons,alltheothersinthehousewere__A____
A.asleepB.outsideC.workinginbedD.quietlylaughingathim
17.Theunderlinedword“wretched”inparagraph3probablymeans__C_____
A.veryhappyB.disappointedC.veryunhappyD.hopeful
18.Reviewinghislessonsdidn’thelphimbecause____D___
A.itwastoolateatnight
B.hewasverytired
C.hiseyeslidsweresoheavythathecouldn’tkeepthemopen
D.hehadn’tstudiedhardbeforetheexamination
19.Whatdoyousupposehappenedtotheauthor?
C
A.Hewenttoachurchtoprayagain.B.Hepassedtheexambysheerlunch
C.Hefailedintheexam.D.Hewaspunishedbyhisteacher.
20.Thebesttitleforthepassagewouldbe___A___
A.TheNightbeforetheExaminationB.WorkingFarintotheNight
C.ASlowStudentD.GoingoverMyLessons
PartTwoVocabularyandStructure
Thereare20incompletesentencesinthispart.ForeachsentencetherefourchoicesmarkedA,B,CandD.ChoosetheONEanswerthatbestcompletesthesentences.ThenmarkthecorrespondingletterontheAnswerSheetbyblackeningtheletter.
21.Ididn’tknowyourmobilephonenumber,__D___IwouldhaverungyouthemomentIgottoWashington.
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