英文版商务谈判计划书优秀文档.docx
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英文版商务谈判计划书优秀文档.docx
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英文版商务谈判计划书优秀文档
商
务
谈
判
计
划
书
专业班级:
11市场营销专升本
学生姓名:
拾以婷,李玉敏,叶蕾,汪平莉,张晨,朱真真
吴颖翔,章王亮,张玉铜,尹成存
PhoneAgencyCompanyNegotiationPlan
1.Backgrounds
Ourcompany:
OurcompanywasestablishedonApril20,2000,mainlyengagedinmobilevoice,data,IPtelephonyandmultimediaservices。
Inadditiontoprovidingbasicvoiceservices,italsooffersmobilephonesalesagents,IPphonesandothervalue—addeddataservices,with”Global”,"M-Zone",”ShenZhouXing"andotherwell-knowncustomerbrands.
Opponentcompany:
SamsungGroupisSouthKorea’slargestconglomerate,hassalesoutletsinmanycountriesandregions,businessesinvolvedinelectronics,finance,machinery,andmanyotherfields,intheinternationalmarkethighlightsprowess。
2。
Theme
Cooperatewitheachothertoobtain,atareasonablepricetobuy5000mobilephone,customizedtechnicalguidanceandafter—salesserviceandreasonabletime。
3.Teammembers
Leader:
GaoTiaoqin
Mainnegotiator:
YanBin
Assistnegotiator:
HuangMengmeng
Legaladvisor:
JiaMiao
Financialadvisor:
GaoTiaoqin
Analysisofopponentnegotiatingteammembers
GuoXvru:
goodreactionforce(Leader,Assistnegotiator)
ChenJiali:
calm(Legaladvisor)
ZhaoYajing:
strongobservationability(Financialadvisor)
ZhangNajuan:
goodatdebating(Mainnegotiator)
4.Negotiationsituationanalysis
Ouradvantages:
1)Goodoperatingperformanceandgreatdevelopmentpotential
2)Asabuyer,wehavetheinitiativeinthechoiceofcooperationcompanies.
Theopponent'sadvantages:
Toughbrandstrength,multi-servicenetwork。
Ourdisadvantages:
Sincethemachineiscustomizedcontracts,time-consuming,itisdifficulttoprofitinashorttime。
Theopponent'sadvantages:
Initialnegotiationswithus,notfamiliarwiththemarket。
5.Negotiationgoals
1)。
Thehighestgoal:
Opponentcompanycanallowustotakeinstallments,withthelowestpricetobuy。
。
2).Acceptablegoal:
Establishlong-termpartnership,cooperationandwin-win。
3)。
Thelowestgoal:
Pricecannotbehigherthanthemarketprice
6.Negotiationagenda:
ToreachtheopponentcompanyonJune25,foraperiodoftwodays。
Thefirstday(visit,preliminarynegotiations)
9:
00—10:
00visittheSamsungmobilephonecompany
10:
00-11:
00visitthemajorsalesoutlets
15:
00-16:
00salesstaffofopponentcompanyintroducemobilephonesales,preliminarynegotiationsrelatedmatters
Thenextday
9:
00-10:
00subjectofnegotiationsweproposed。
10:
00-11:
30accepteachotherhospitality.
14:
00—16:
00reachfinalnegotiations.
21:
00left
7.Negotiationstrategies
1.Startnegotiatingstrategies
2.Byusingnegotiation,positivelanguagetomakeastatement,makeeachotherfeelgoodforone’sown,sothatnegotiationscommencenegotiationsinafriendlyandpleasantatmosphere.
3.InterimStrategyandAnalysisnegotiations
(1)Highlighttheadvantagesofabuyer’smarket:
(2)Whenwemaketheappropriateconcessions,remembertorequestreturn。
.
(3)Usingdiversionarytacticstodealwithopponent’sstrategies,ourmaingoalistoachievelow—costpurchase。
(4)Emphasizethesuccessofouragreementtotheotherbenefitsofbothhardandsoftatthesametime,iftheotherpartyfailsimpliedagreementwithuswillbeahugeloss.
8.Emergencyplan
1.Howtohandleadeadlockduringnegotiations?
Strategies:
Firstimpassemaintopicsetaside,firstdiscusssomeminorissues.Whennecessarypermissionstousethelimitednumberofstrategiesandtacticstowaitandsee。
2。
Ifnegotiationstofindeachotherreallywell,butthereisstillroomforbargainingonprice.Howwillwehold?
Response:
Forthepricewemustadheretothebottomlinenottogiveway,firstwithlargequantitiesofordersmadechipsholdeachother,iftheotherpartyisnotwillingtomakeconcessionsonprice,wecanaskeachothertoprovidebetterontheothersideoftheoriginalprice,excellentafter—salesservicetoensurethattheinterestsofthecompany
:
营销3112班
第六组
Contract
PartyA:
yearofbirth,nationality,
telephone:
,IDnumber:
.
PartyB:
Member1,yearofbirth,nationality,
telephone:
IDnumber:
.
Member2,yearofbirth,nationality,
telephone:
,IDnumber:
。
Member3,yearofbirth,nationality,
telephone:
,IDnumber:
.
PartyC:
yearofbirth,nationality,
telephone:
IDnumber:
。
PartyD:
businessregistrationnumber:
executivepartner:
。
A,B,C,andD,onthebasisofmutualtrust,voluntarilyjointlystartthebusinessandsignthecontract。
Thepartiesperformthetermsandobligationsofthecontractatthesametime,inordertoshowrespectforthecontractandtomaintaintheintegrityofthecontract.Inviewoftheabove,thefollowingtermsarereachedbynegotiationofpartyA,B,C,andD:
1.Thefourpartiesareco-registeredandestablishedasalimitedliabilitycompanyastheoriginalshareholders.Businessregistrationownershipstructure:
PartyA00%,PartyB00%,
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