EC课本题库版ec08tifch6Word下载.docx
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EC课本题库版ec08tifch6Word下载.docx
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3.
Inelectronicexchangesandtraditionalopen-airmarketplace,buyersandsellerscaninteractandnegotiatepricesandquantities.
TrueDifficulty:
MediumPageReference:
263
4.
Dynamicpricingreferstotherapidmovementofpricesovertimeandpossiblyacrosscustomersasaresultofsupplyanddemandmatching,asinauctions.
264
5.
MSNorYahoo!
aretypesofexchangesthatgeneraterevenuethroughmembershipfees.
268
6.
ThomasRegisterisbasicallyadirectoryforbuyersusingsearchenginesbecauseitdoesnotofferanyopportunityfortradeortransactionsonitssite.
269
7.
AlibabaChinaisChina’slargestonlinemarketplaceforbothdomesticandinternationaltradeamongbusinesspeopleandatrustedcommunityofmemberswhoregularlymeet,chat,searchforproducts,anddobusinessonline.
8.
Toincreasetheirfinancialviability,third-partyexchangestrytopartnerwithlargesellersorbuyers,financialinstitutionsthatprovidepaymentschemes,orlogisticscompaniestocutcostsorincreasemarketliquidity.
270
9.
Marketliquidityreferstothedegreetowhichaproductorservicecanbeboughtorsoldinamarketplacewithoutsignificantlyaffectingitsprice.
271
10.
Agentricsistheworld’slargestB2Cexchangeforretailers,suchasSearsandBestBuy,whoseobjectiveistosimplifyandautomatesupplychainprocesses.
272
11.
Twomajormodelsofthird-partyexchangesaresupplieraggregationandbuyeraggregation.
273
12.
Foralltypesofe-marketplaces,themostimportantkeytothesuccessofanythird-partyexchangeisthecriticalmassofbuyersandsellers.
13.
Aconsortiumtradingexchange(CTE)orconsortiaismostappropriateforfragmentedmarketswithlargenumbersofbothbuyersandsellers.
274
14.
TheGlobalTransportationNetwork(GTN)providesparticipatingcarriersandcustomerswithsignificantcostsavingsbecauseitfreesindividualcarriersfromthehugecapitalcostsofadvancedtechnologies.
275
15.
Purchasing-oriented(procurement)consortiahavenotyetbeenasuccessfulorpopularB2Bconsortiummodel.
276
16.
Becauseoftheirlargenumberofbuyersandsellers,B2Bexchangesandothere-marketplacesdonotfaceanti-trustorothercompetitionlaws.
HardPageReference:
277
Reflectivethinking
17.
AB2Bconsortiumhasthepotentialtoreducepricesofindividualproducts,thusenablingandencouragingconsortiummemberstobuymore.
278
18.
Dynamictradingistradingthatoccursinsituationsinwhichpricesaredeterminedbysupplyanddemand,thereforechangingcontinuously.
.
279
19.
Thestrategyofprovidingcomprehensive,qualitye-serviceforbusinesspartnersiscalledcustomerrelationshipmanagement(CRM).
280
20.
Becauseofthecomplexityinbuildinglargee-marketplacesandexchanges,itisusuallyperformedbyamajorB2Bsoftwarecompany,suchasAribaorIBM,andamanagementconsultingcompany,suchasPricewaterhouseCoopers,usuallyparticipates.
282
21.
Company-centerednetworksmaybeawasteofmoneybecausetheyareusedbyonlyone
buyer(buyer’sindustrialnetwork)orbyonlyoneseller(seller’sindustrialnetwork),andtheymaynotbeopentoall.
284
22.
Mostexchangeshavethesamelog-onprocedures,samesetsofrulesforfulfillingorders,
andsimilarbusinessmodelsforchargingfortheirservices.
285
23.
Publicexchangeshavedifficultyattractingbuyersandsellersbecauseofthetransactionfees,reluctancetoshareinformation,andtheavailabilityoftoomanyexchanges.
288
24.
InB2Bexchanges,softwareagentscanfacilitatemanagementofmultipletradingpartnersandtheirtransactionsacrossmultiplevirtualindustryexchanges.
25.
GoodmanagementandeffectiveoperationsandrulesarecriticaltothesuccessofB2Bexchangesbecausegoodgovernanceprovidestherulesfortheexchange,minimizesconflicts,supportsdecisionmaking,andtriestoinducethenecessaryliquidity.
MultipleChoiceQuestions
26.
BeforetheInternet,thetradingprocessforrawandpartiallyprocessedchemicals,plastics,andfueloilwaseachofthefollowingEXCEPT:
a.slow
b.disintermediated
c.fragmented
d.expensive
BDifficulty:
261
27.
ChemConnectisanexampleofasuccessfule-exchangewith:
a.manybuyersandmanysellers.
b.fewbuyersandfewsellers.
c.manybuyersandoneseller.
d.manybuyersandfewsellers.
ADifficulty:
28.
Athirdpartythatoperatesanexchangeandinmanycases,alsoownstheexchangeisknownasa(n):
a.intermediary
b.marketmaker
c.negotiator
d.agent
29.
InthecontextofEC,____________areelectronictrading-communitymeetingplacesformanysellersandmanybuyers,andpossiblyforotherbusinesspartners.
a.exchanges
b.portals
c.socialnetworks
d.B2C
30.
From2001to2006,amajorityofe-exchanges:
a.increasedinsizeduetomergersofsmalle-exchanges.
b.expandedbyaddingbusinesspartners.
c.foldedduetoalackofcustomers,cash,orboth.
d.devisednewmethodstoincreaserevenuesandprofits.
CDifficulty:
31.
Anexchangewhosemembersareinoneindustryorindustrysegmentandthattradesonlyinmaterials/servicesuniqueforthatindustryisreferredtoasa(n):
a.verticalexchange
b.horizontalexchange
c.lateralexchange
d.commodityexchange
264
32.
Anexchangethathandlesmaterialsusedbycompaniesindifferentindustriesisreferredtoasa(n):
.
33.
Lightbulbsandofficesuppliesmightbepurchasedina(n)_________________bybothanautomakerandasteelmaker.
34.
In_______________,thepricesareusuallydynamicandarebasedonchangesinsupplyanddemand.
a.strategicsourcing
b.verticalsourcing
c.horizontalsourcing
d.spotsourcing
DDifficulty:
35.
In_________,thepricesareusuallynegotiatedorfixed.
36.
Spotsourcingofdirectmaterialstakesplace:
a.onexchangeswhichoperatewithoutamarketmaker.
b.inverticalexchanges.
c.inhorizontalexchanges.
d.onlyinvirtualexchanges.
37.
Inspot-sourcing,pricesare:
a.setbythemarketmaker
b.basedsolelyonthecoststructureoftheseller.
c.fixedandsetbycontract
d.dynamicandsetbasedonsupplyanddemand.
38.
Inanexchangewhereplasticcomponentsareboughtandsold,themarketmakercollectsmoneyfromthebuyer,andreleasesittotheselleroncesuccessfuldeliveryiscompleted.Thisisanexampleof:
a.matchingbuyersandsellers.
b.maintainingexchangeinfrastructure.
c.transactionfacilitation.
d.maintainingexchangepolicies.
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39.
Inanexchangewhe
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