互联网家装外文文献翻译Word下载.docx
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互联网家装外文文献翻译Word下载.docx
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BusinessmodeloftheInternet+homerenovation
JudsonE
Abstract
TheInternethasbeendevelopingrapidlyintoday'
sworld,itnotonlychangeourwayoflifeisalsochangingthebusinessform,andthischangewillcontinuetoexpandthetrendtocontinue.Becauseofasymmetriccompetition,forthetraditionalenterpriseatanytimebycombinedwiththeInternetthenewbusinessmodelofsubversionoftherisk,hastheabsolutepowerofindustryleadingenterpriseshasnotyetproduced,allkindsofInternet+domesticoutfit'
sbusinessmodelintheexplorationstage,businessoperationsofthecompaniesareinastateoftheir.HomeimprovementindustrybecauseoftheInternetintothemorerapiddevelopment,inordertoadapttothischangewithinanyindustryenterprisemustaccordingtotheirmarketpositioning,suitablefortheirowndevelopmentroad.
Keywords:
familyadornment,Internetbusinessmodel
1Introduction
Intoday'
sworldtheInternetbusiness,notonlyinthehumanwayoflife,andinacompletelydifferentformbeforegoingontheredistributionofwealthandresourcesaspect,itviolentlyhittingthetraditionalmanagementconcept,themarketingstrategyfromallwalksoflifeandthemanagementpattern.Enterprisesurvivalenvironmentandtheinherentlawintheprofoundchanges,atraditionalindustryandrefactoring,acommercialmythincopy.Asmallenterprise,evenpersonalaslongasyouhavegoodideaswillbeunlimitedInternetenlargedrapidlyspreadtothecountryandtheworld.Internetrevolutionandindustrialrevolutionimpactontraditionalbusinessmodel,fromallwalksoflifetothedevelopmentoftheInternetbusinesshasavastandbeautifuloutlook,butprospectsdonotrepresentcanbringbenefitstogrowfast.
FromthecurrentsituationofthedevelopmentoftheInternetbusinesssituationisnotoptimistic,suchastraditionaldomesticoutfitmixedbusinessmodel,businessmodelhasyettofinalizethedesign,thecompetitivelandscapeforform,eachintotheenterpriseisinastateofrespectivemodelerror.Ontheotherhand,duetothetraditionalmodelintheprocessoftradingandserviceofinformationasymmetrybetweenthesellerandthebuyer,theessenceofbuyersthansellers"
socialphenomenon.Stepbystep,andtheInternetiseliminatingtheasymmetricinformation,sothatthemanufacturerorthesellerbyinflatingprofitmodeofoperationwithoutthelivingspace,onlyby"
people-oriented"
arousethecreativityofteam,tospeedupthecustomerresponsetimeandimprovethelevelofcustomerservice,toachievethesustainabilityofearningsgrowth.
2TheInternetbusinesstheory
2.1Thelongtail
"
Longtail"
isactuallyastatisticalPowerlaw(PowerLaws)andParetodistribution(Paretodistributions)characteristicsofacolloquialexpression.Inthepast,peoplecanbringenterprisesonlyfocusonthemainbenefitsofimportantcustomers,suchasusingthenormaldistributioncurvetodescribethesepeople,enterprisesonlyfocusonthe"
head"
partofthecurve.Whileinthecurve"
tail"
thatsomepeople,needtospendmoreenergyandcosttoattentionto.Forexample,whensellingproducts,manufacturerofafewso-called"
VIP"
customers,"
notime"
inthemostordinaryconsumersinnumber.AndintheInternetage,asaresultofthefocusoncostgreatlyreduced,peoplearelikelytofocusonnormaldistributioncurveatverylowcostof"
andinthe"
oftheoverallprofitsandbenefits,sometimesmorethanweusedtofocusonthe"
head”.AndersonarguesthattheageoftheInternetistopayattentiontoandtheexcavationofthe"
longtail"
benefitera.
Andtraditionalindustryduetospacelimitations,suchasregionalforat80%onthefarsideoftheprocessofprovidingservicesorgoodsfromthecustomerstopaythecostofhighcost,andduetoasymmetricinformationsavethecauseofthehighcostofscattered,hasbeenfocusingonthelargecustomerservice.TreasureandbalanceovertheInternetinallpartsofthecountryonthefarsideoflow-incomegroupsofsmallconcentratedintoofalibaba,alotofmoney.Problemssuchaseasilyleadtocustomersdoesn’ttrust.TheemergenceoftheInternettobreakthelimitationofthetraditionalmodel,make80%oftheignoredintraditionalindustrycustomerservicepossible,alsoiscalledtheremoteclientcanrealizescale.Thisaspectofthetypicalcaseisthebalanceofalibabatreasure,traditionalcommercialBanksduetosmallcustomerstooscatteredthecauseofthehighcostof,hasbeenfocusingonthelargecustomerservice.TreasureandbalanceovertheInternetinallpartsofthecountryonthefarsideoflow-incomegroupsofsmallconcentratedintoofalibaba,alotofmoney.
2.24ptheory
4ptheoryisatheoryofmarketing,themeaningfortheproduct,price,channel,promotion.TheearliestisProfessorJerryMcCarthy(JerryMcCarthy)inits"
Marketing"
(theMarketing,thefirsteditionwaspublishedin1960)putforwardtheMarketingtheory.ButintheInternetage4ptheoryalsohadthenewunderstandingandchange.
Product,theconsumeristhebestproductmanagers,traditionalindustrialthinkingistheenterprisetoprovideproductsandservices,throughmarketing,promotionandothermeanstomakeconsumersbuywinmarketshare.TheInternetunderthethinkingoftheproductisfullyconsidertheopinionsoftheconsumers,customizeproductaccordingtoconsumerdemand,customersparticipateinproductdesign,beforetheproductsdidn'
tcomeout,consumershadalreadydecidedtobuy.Price,highadditionalvaluetowinpremium,thepricesofsimilarproductstheageoftheInternetbecomesmoreandmoretransparent,consumersbegintograduallymastertheproductpricinginitiative.Consumersarewillingtoavalue-added,connotationcanbringtheirbodyandmindcheerfulproductspayahighprice,butreluctanttomeettheoneonlyusingthepracticalityofproductsspendapenny.Consumershavethemeasureofthepriceofeachproductstandard,enterprisepricingbehaviorofunrequitedlovewillnotworkinthisera.IntheeraofmobileInternet,agreatchangeofthepricealso,herereferstothechangeofproductpricingmechanism,"
free"
becomepopularinInternetproducts.Channel,thetraditionalcommercialchannelconceptgraduallydisintegrated,theageoftheInternetenterprisecandirectcontactwithconsumerstointeract,theconstraintsoftheterminalwasbrokenbytheInternet,thechannelsfortheking'
stimeschangehasbecomethepast,thepastlayersofagentssuchascomplexterminalsalesmodelbyInternetbusinessgraduallycollapse.Salespromotion,frompricedumpingtointeractwithconsumer’sdepth,promotionofthetraditionalindustrialthinkingistoreducepricesinordertopromoteproductsales,theso-calledpromotionintheInternetmodechangedendsandmeans.Interactwiththedepthofthefansbecomepromotionpurpose,Internetmodeisnotonlylowertheprice,thedumpingproducts,andmoreofteninordertogiveextraexperience,increasetheviscosityoftheconsumerstothebrand.
3TheadvantagesofInternetbusinessmodelinhomerenovationindustry
3.1TheInternetbreakstheinformationasymmetry
The"
invasion"
oftheInternetofdecorationindustrywhichlinkswouldbeaffected?
Firstofallbrands,canprovidecost-effectivematerialsenterpriseswillbetheusertoselect,theInternetmakinginformationtransparent,brandshopethroughmarketingalonedon'
tworkfortheeraofconsumerpsychology,theageoftheInternetuserexperiencefirst;
Followedbyagentsanddecorationenterprise,thetwolinksareintermediarynature,earnpricedifferenceasthemainmeansofprofit,theagentsandtraditionalretailstoresundertheimpactoftheInternetplatform,thefuturemaybemuchless,andthetraditionaldecorationcompanies,morelikeacollectionthemediationofdesigners,construction,materialsuppliers,iftheusercannotverygoodpainpointsout,itiseasytoalsocanprovidetheabovecontentoftheInternetplatformreplaced;
Intraditionaldecorationenterpriseisthemostmaindesignermaygetpartofgrayincome,andtheInternetwilleliminatethispartwillbeinthefuture.DisintermediationistheadvantageoftheInternet'
smostprominent,consumerscanchooseaccordingtotheirownneedsbrands,afterchoosingbrandscandirectlycontactnegotiations,consumerswillbecomemorefreedomhavetheinitiative.Althoughenterprisecertainlywillexistinthefuturehomeoutfit,butcan'
tchangewithcustomerneedsandmarketofenterpriseswillbeeliminated.
3.2Breakthespaceconcepteffectivelyandreducethecost
Internetintelligentwilllethouseholddecorationindustrydisruptivechange.Pastacitystoresonly3~5home,nowextendedtodozensofbusinessmenusegeographydistancetogettheuser,storecost,manpowercost,etcisthegrowthofthegeometricseries,andnosignificantincreaseineachcitymarketdemand,itisundoubtedlyawaste.TheemergenceoftheInternetisverygoodsolvingtheproblemofthegeographicalposition,ithasnoboundary,completelybasedontheuser'
sperceptionofyou,toyoursupplychainlayout.Businessescanthroughonlinedisplaycase,theprocessofinteraction,decoratediarytoshareandguidetheuser'
sdecisiontobuy,thefirsttimeshortenthedistancebetweentheconsumersandthegoodsinside,topromotethesuccessofthedeal,anditsnetworktobuildastrongplatform,inthefieldofitishouseholdbuildingmaterialsverticalletbusinesses,users,tripartiteplatformtoachievewin-winsituation.
4Internethomerenovationenterprisebusiness
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