成为一个顶级设计师的第四准则间距是您的朋友Word格式.docx
- 文档编号:16314569
- 上传时间:2022-11-22
- 格式:DOCX
- 页数:9
- 大小:2.61MB
成为一个顶级设计师的第四准则间距是您的朋友Word格式.docx
《成为一个顶级设计师的第四准则间距是您的朋友Word格式.docx》由会员分享,可在线阅读,更多相关《成为一个顶级设计师的第四准则间距是您的朋友Word格式.docx(9页珍藏版)》请在冰豆网上搜索。
â
€œweâ
€™resorichwecanaffordtousethisentirepostertocommunicatethisonelittlemessage.â
€?
So,thereisabasicstrategyforthelayout(spacing)ofyourdesign.Andthatstrategyis:
HAVEONE.WhatImeanisâ
€“haveaplan.Haveasystem.Thisisthefirstthing.UnlessyourGOAListomaketheentirelayoutlookrandom,youâ
€™regoingtoneedaplan.Thisisusuallyaccomplishedwithagrid.Thegridcanbeanystyleyouwant.Butyouneedtohaveanunderlyingsystemtowhatyouâ
€™reabouttodo.Hereareafewexamplesofdifferentgrids,justsoyoucangetasenseofhowdifferentoruniqueyourgridcanbe.
Now,hereissomeofthesamecontentlaidoutthreedifferentways:
twowithagridandonewithout.Asyouâ
€™llsee,eachgridstillleavesyouwithalotoflayoutoptions.Havingnogridcanresultinchaos.
Thesefirstimagesshowafairlytraditionalgrid.Thelinesareperfectlyverticalandhorizontal.Theyaredispersedatregularintervals.
Thissecondgridissimilartothefirstonewithonesimplechangeâ
€“Ihaveslantedtheverticallinestomatchupwiththeangleofthesidesofthecontainerthatholdsthelogoatthetop.Youcanseehowaminorchangecanresultinsomereallycoolresults.
Thislastexamplehasnogrid.Spacingisrandom.Now,Iobviouslyreallymessedthisuptomakeapoint.Thisparticularpiecedoesnothavemuchcontent,soâ
€“evenmessedupitreallydoesnâ
€™tlookTHATbad.Butthemorecontentyouhave,themoreimportantitbecomestobeworkingwithasystemoforganization!
Iknowyouâ
€™reaskingyourself:
€œDoesheREALLYmakeagridbeforehelaysouteverysingledesign?
â
Well,no,Idonâ
€™t.ButunderstandingthemethodbehindproperlayoutWITHAGRIDwilleventuallyallowyoutodesignWITHOUTAGRID(Thegridwilljustbeinyourmind.Youâ
€™llvisualizeitonthepage,butwonâ
€™tspendthetimetosetoneup.)
So,whatdoesthisgridteachus?
1.Well,themostobviousansweris:
LINETHINGSUP!
Seemsobviousright?
Well,onceagainâ
€“thisisoneofthosebasicsthatthenovicewilloftentimesforgettodo.Noteverysingleiteminthedesignlinesupinonesinglefileline,butthingsthatshouldlooklikeagroupshouldbeplacedonthesamegridlineâ
€“theyshouldlineup.*IfyouhaveneverstudiedtheGestaltPrinciplesofgrouping,nowwouldbeaGREATtimetodoaquickGooglesearchandfamiliarizeyourselfwiththeseconcepts.Theyarecriticaltohowyoulayoutyourdesign.
2.Inadditiontoliningthingsupyouwanttospacethingsatregularintervals.Ifyouhavethreebulletpointsunderaheading,youwanttomakesuretheintervalofspacebetweeneachbulletpointisthesame.
3.Havingamplespacearoundyourcopymakesthecopyeasiertoread.Hereisanexampleoftwodesignsâ
€“oneisspacednicelyawayfromtheedgeoftheflyerandthephotos,thesecondonisclosetotheedgesoftheflyerandclosetoaphoto.
Doesonefeelcrampedandhardtoread?
Answer=yes.Eventhoughthesecondexamplehasbiggertext,itfeelscrampedandishardertoread.
Youalsowanttoavoidwhatisknownastheâ
€œkiss.â
No,thisdoesnotinvolvelips.Aâ
€œkissâ
iswhentwoobjectsjustbarelytouch.If,forinstance,youhavecopyandaphotoandtheyjustbarelytouch.Thisisbad.EithergivethemasufficientgapOR,makethemoverlapinaveryobviousway.
Hereisacloseupofthefightflierâ
€“herethewebaddressjustbarelytouchesthehorizontalbackgroundorangeline.
Hereisthesamedesignwiththewebaddresspulledbackawayfromthatline.Thisismuchbetter.
Or,ifyouneedtheroomâ
€“theycanoverlap.ButIamgoingtomakesuretheyareoverlappingbyasignificantamount.Alsoâ
€“justtoinsurethatthereisenoughcontrastbetweenthewebaddressandthebackgroundIhaveaddedadropshadow.Thiswaythewebaddressreallypopsoffthepage.
Andaquickasideâ
€“ifanyoneoutthereneedsagreatworkout,nutritionplanorafitnessassessmentpleasevisit(Yes,theyareoneofourclients.AndtheytrulyhaveaGREATservice.)
Nowâ
€“Iknowoneproblemmanyofyoudesignersarehaving(becauseIâ
€™vehadthisveryproblemmyself):
aclientthatwantsyoutocram50pagesofcontentontoasingle8.5×
11inchflier.Whenyoudoyourverybesttolayoutallofthisinformationinanorganizedwayyourclientsays:
€œOh!
Thereâ
€™senoughroomtoputsomemoreinfoonit!
Hereisanother10pagesofcontenttocramonthere!
Whatdoyoudo?
Whatdoyoudowhenaclientkeepsgivingyoutoomuchcontentfortoosmallofaspace?
Well,thisisaproblem.Andthereisnotnecessarilyaneasyanswer.MyfirstpieceofadvicewouldbetotryyourverybesttoEDUCATEyourcustomeraboutgooddesignprinciples.Trytomakethemawarethattheiraudiencewonâ
€™tevenwanttoLOOKatanadwiththismuchcontentcrammedintosuchasmallspace,letalonespendthetimetotryandreadit.Iftheclientwonâ
€™tlistentoreasonyoumaybestuckproducingahorribledesign.Iâ
€™vehadtodothis.Itsucks.Ifyouhavethetime,youcouldalsolayoutoneversionthatiscleanandaskhimtotakeasurveyoftheirfriendsandgetmoreopinions.Unfortunatelywefrequentlydonâ
€™thavethatmuchtimeavailabletous.So,wedoourbesthangourheadslowaswesendthedesigntotheprinter.
Onelastlittlethingtobeawareofisopticalillusions.Huh?
Howdoopticalillusionshaveanythingtodowithspacing?
Ascrazyasthissoundsâ
€“youneedtobeawareofopticalillusionswhenyouspaceyourobjects!
Sometime,duetoopticalillusionsâ
€“yourproperspacingwillLOOKlikeitsoff-center.Acurvingpatterninthebackgroundforinstancecanmakeanobjectlooklikeitâ
€™sleaning,orissimplyoff-center.
So,howdowecompensatefortheseopticalillusions?
Wellâ
€“youuseyoureye;
thesametoolthatistellingyouitlookswrong,willbethetoolyouâ
€™llusetocorrectfortheopticalillusion.
Makingacorrectionforopticalillusionsisknownasâ
€œbestappearance.â
Itâ
€™snotnecessarilycorrect,butitâ
€™swhatLOOKScorrect.
So,alwaystakeonelastlookatyourcompositionandmakesureeverythinglooksright.
Iguessthosearemypearlsofwisdomconcerningspacing.Threemorearticlestogoforthisseries!
Thankyouforyoursupport.
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 成为 一个 顶级 设计师 第四 准则 间距 朋友