商务英语信函写作中语言特点与写作技巧全英文docWord文档下载推荐.docx
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商务英语信函写作中语言特点与写作技巧全英文docWord文档下载推荐.docx
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the
selection
oflexicon.Differentwordsmaycarrydifferentmeaningandeventhemood
ofthemcanbeverydistinct.Therefore,itisofgreatnecessitytodo
researchofthefeaturesoflexiconinthewritingofbusinessEnglish
correspondence.
Thisthesisattemptstodosomeresearchesonthefollowingsubjects:
TohaveagoodknowledgeofcharacteristicsoflexiconinbusinessEnglish
To
makesenseofthe
reason
whythe
correspondence
have
such
requirements
of
lexicon.
providesome
suggestionsthatlearnerscanimprovetheirwritingskills.
2DescriptionofBusinessEnglishcorrespondence
DefinitionofbusinessEnglishcorrespondence
Nowadaysmoreandmorepeoplechoosetoworkincompaniesanddo
commercialwork.AsChinajoinedtheWTO,enterprisesareallchoosingto
opentheirmarketsandexpandthemintotheinternationalworld,thusmaking
Englishinevitablybecomethemostusedlanguageintheworld.Andinthis
wayanewsubjectappearedthatwecallit“businessEnglish”.Interms
ofbusinessEnglish,werefertothelanguageusedinordertoadapttothe
jobmarketwhosecontentsincludealotofaspects(Kansi,1983;
134).Unlike
thegeneralEnglishlearners,peoplewholearnbusinessEnglisharemore
targetedandspecialized.
Businesscorrespondencemeanstheactofcommunicatingby
meansof
correspondences
orthe
correspondencesbetweencorrespondents
(曹菱,2000;
87).Itisthemainwayfortraderstodobusiness,exchangecommercial
information
and
consult
give
answersto
commercial
questions
in
internationaltrade.Besides,itisareflectionofdifferentcultures,
socialbackgroundsandrepresentativeofinterestsofbothpartiesofa
trading
activity.
Business
different
from
personal
correspondences,
for
it
moreformal
andcanbealegal
document
forbothenterprisestodobusinesstransactionanddealwithcommercial
disputes.ThisisaseriousproblemthatbusinessEnglishcorrespondence
writersshouldpayattentionto.
Differentfromthestatecorrespondenceorpersonalcorrespondences,
businessEnglishcorrespondenceshasitsowncharacteristicsbothinthe
articlestyleandlanguage(Ober,1998;
98).Inparticular,itishigh
demandedof
correctness
standards
The
correspondenceshould
be
clear,
concise,concrete,
courtesy
AssortmentofbusinessEnglishcorrespondence
Itcancategorizebusinesscorrespondencesintothreekinds.Theyare
asfollows:
Thefirstkindisinaccordancewiththeletters’content.We
haveinvitationletters,sellingletters,employingletters,andetc.In
termsoftherolethebusinesslettersplaysincommercialactivitiesof
enterprises,wehavenegotiatingletterswhichaimsataddressadispute,
friendlyletterswhichisusedtokeepafriendlytouchwithanothercompany,
andetc.Thelastisthecorrespondence,whichisusedtogivesome
information.Theinformationmaybegoodorbad.
Inaword,wecanclassifythebusinesscorrespondencesfromdifferentperspectivesjustasthewaymentionedabove.Sometimes,eachkindisnot
soisolatedfromothers.Besideswehavementionedabove,therearealsomany
kindsofbusinessEnglishcorrespondencessuchaslettersforsettingup
businessrelationships,conclusionofbusiness,salescontractor
confirmation,salespromotion,orderandfulfillment,productsshipment,
shippingadvice,insurance,claim,askingforanagent,processingtrade,
compensationtrade,andetc.
FunctionofbusinessEnglishcorrespondence
Todayithascomeintoaninformationsocietywiththedevelopmentof
informationtechnologyandtheInternet.BusinessEnglishcorrespondences
playsanimportantpartininternationaltradingactivitiesduetoits
courtesy,completeness,concisenessandothergoodfeaturesinorderto
obtain
anddeliver
information,
makeeffective
communication,
related
issuesin
activities
maintain
goodand
normal
operatingrelations.
Businesscorrespondence
meanstheact
ofcommunicating
bymeansoflettersortheletters,whichpassbetweencorrespondents(
曹
菱,2000;
76).Itisthemainwayfortraderstodobusiness,exchange
andconsultandgive
answerstocommercial
ininternationaltrade.Besides,itisareflectionofdifferentcultures,
letters
letters,
forit
documentfor
bothenterprises
todobusinesstransactionanddealwithcommercialdisputes.Allinall,
wesummarizeditsfunctionasfollows:
First,itcanimprovetheworking
efficiency
foreign
tradeandreducethecost.
Second,it
helpsenterprises
toseekmorenewclients
anddeepentheir
relations
withthecompanies.Third,
thebusinessEnglishletterscanpromotetheforeigntradeeconomy.And
finally
isboundto
playanimportant
role
fulfilling
theglobalization
oftrade.
3Basicwritingprinciplesforbusinesscorrespondence
Politeness
Beingpoliteisanimportantprincipleinbusinesscircles.Apolite
canhelpyouwinothers’will.
Therefore,it
appropriate
use
more
frequently
words
suchas“please”,“I
will
behighly
appreciatedthat...”,
It
our
pleasure
to⋯”and
etc.
There
are
inevitably
conflicts
disputes
businesstransactions.
Andit
politenessthatcanfunctionasalubricanttobreakdeadlocks.Whendoing
compensation,
making
complaints,
refusing
toaccept
somerequests,
businessEnglishcorrespondences’writersmustbemorepoliteandtryto
usewordsnotsoimperative.Whenrespondingtoothers
’correspondences,
thewritersshallalsousepolitewordsnomatterhowbadtheattitudeof
theotherpartyis.First,thewritersshouldbegoodatusingpassive
sentences,
whichcan
makeyour
moretemperate.
Forexample,
sentence“Youmadeavery
carelessmistake”maybebetter
ifit
ischanged
into
“Averycarelessmistakewasmade
”.Second,thewritersshouldbe
goodat
using
question
sentences
showpoliteness
andeuphemismand
conditional
makeyourrecommendationssoundsmoretentative
euphemistic.
ConcisenessandCompleteness
EmphaticanddescriptivewordsaregoodwaystomakebusinessEnglish
correspondencemoreeffective.Writerscanchooseabbreviatedwordsin
foreigntradefieldsthatarefamiliartopeople.Besides,thesentencestructureshouldbeconciseandsimple.Writersshouldusemorewordstoreplacecomplexsentencesandtrytomaintainthecompletenessandmake
sentencesmoreconcise(Baugh,1986;
39).Forinstance,“Aswhatyouhaverequested...”canbesimplifiedinto“Asrequested...”.
Moreover,itisakeyfactortokeepthecompletenessofinformation.
Somewordsusedinourdailylifesuchas“theabovementioned”,“the
former”,“respectively”shouldnotbeusedinbusinesscorrespondencesas
muchaspossible.Makesureprovidecompleteinformationtolettheother
partybeclearatthefirstglance.
Clearness,ConcretenessandCorrectness
ClearnessisthemostimportantprincipleinbusinessEnglish
correspondence.Anunclearcorrespondencemaycausemisunderstandingand
ambiguousandeventradingloss.Therefore,writersshouldpayattentionto
selectcorrectwordsandmakeyoursentencesstructureisabsolutelyright.
InbusinessEnglishcorrespondenceswriting,theinformationthatis
deliveredshouldbeconcreteandvividtoavoidtheriskofambiguity.
Correctnessnotonlyrequiresthatgrammar,syntax,andmarksandspelling
beright,butthecommercialtechnicaltermsshouldberepresented
appropriately.Thecommunicativeeffectswillbegreatlydamagedifmistakes
aremadeinspelling,person,punctuationmarks,tense,andetc.Besides,
writersshouldusemoreformalwords.Forexample,abbreviationsas“I’ll”,
“we’re”shouldnotbeused.
4Lexiconandwritingprinciplesofbusinesscorrespondence
TheDefinitionoflexicology
In
theOxford
Advanced
Learner’sEnglish-Chinese
Dictionary,
definitionoflexicologyisthestudyoftheform,meaningandbehaviorof
words.Technically,
lexicology
abranchof
linguistics
concernedwith
studyof
thevocabulary
ofagiven
language.It
deals
withwords,
their
origin,
development,
history,
structure,
meaning
application.
term
contains
twoGreekmorphemes:
lexikon
andlogie.
Theformer
means
“word”,
latter
m
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