一份专业的商务计划书英文版Word下载.docx
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一份专业的商务计划书英文版Word下载.docx
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虽然由于市场环境的突然变化,他(她)们的劳动没有带来一家公司的成立,但是那些劳动的价值都已经凝聚在这份商业计划里了。
当然,我还要感谢提供各方面帮助的朋友们。
他们是:
Baker,Malcolm(HarvardBusinessSchool)
Chen,Zhongjue(HarvardCollege)
Chan,Robert(HarvardCollege)
Gompers,Paul(HarvardBusinessSchool)
Hui,Albert(HarvardCollege)
Hui,Stephanie(HarvardBusinessSchool)
Kohn,Harry(MyHostFamily)
Liu,Thomas(698Capital)
Mackenzie,Richard(WesleyanUniversity)
Rice,Ian(J.P.Morgan)
Sull,Don(HarvardBusinessSchool)
Tang,Zhigang(HarvardBusinessSchool)
Wu,Qinghuan(HaiLuKunLunHighTechEngineering)
Ye,Greg(ChinaInternetGroup)
Yangling(SmithCollege)
Zhou,Jialing(HaiLuKunLunHighTechEngineering)
Zhou,Beini(HarvardCollege)
Zhou,Hongsong(HarvardUniversityGSAS)。
我觉得写一份商业计划对于整理自己的思路,与潜在的合作伙伴沟通都很有益处。
所以把这份商业计划拿出来与大家共享(虽然其中仍然有很多可以改动的地方,因为想保留原来的真实感,所以没有做过多的编辑。
也没有翻译成中文。
),希望对有些人来说能有一点点价值。
GoldenC
BusinessPlan
May9,2000
TableofContents
Ⅰ.ExecutiveSummary
Ⅱ.BusinessConcept
Ⅲ.ProductandService
Ⅳ.TheTeam
Ⅴ.MarketandIndustryAnalysis
Ⅵ.MarketingandPromotion
Ⅶ.OperationStrategy
Ⅷ.FinancialSummary
Ⅸ.Risks
ExecutiveSummary
Vision
GoldenC,theFirstPrizewinneroftheHarvardStudentAgenciesEntrepreneurContestin2000,isdedicatedtoprovidingcomprehensive,lifetimecareerdevelopmentservicestotheeducatedyounggenerationacrossChina.ThisdemographicsgroupsiscomputerliterateandiskeenlyfocusedoncareerdevelopmentasjobopportunitiesandsocialmobilityinChinacontinuetoimprove.ThereiscurrentlynostandalonewebsiteinChinaprimarilytargetingthetertiaryeducatedpopulationGoldenCwillbethefirsttofillthisvacuum,positioningitselfasthepremierjobportallinkingthelargenumberofnonstateownedenterprises(nonSOEs)andgraduatesfromtopChineseuniversitiesGoldenCareeraspirestobecometheNo.1onlinecareersiteinChinaOurstrategyistostaywithourcustomersovertheirworkinglife,andprovidethemaccesstoourextensiverecruitingnetworksandofferthemtrustedadviceeverystepofthewayGoldenCisalsoseekingtobethefirstexclusiveonlinejobserviceprovidertomanyuniwersities/collegesinChina.
Products/services
ThediagrambelowsummarizestheproductandserviceofferingsbyGoldenCareer.com.
Managementteam
GoldenCareerclearlyunderstandsthataneffectivemanagementteamiscriticaltoitssuccessandthusisdedicatedtobuildingastrong,tightlyknitsgroupswithdeeplocalknowledge,provenmanagerialabilities,strongacademicbackground,andextensiveinternationalexposure.Todate,wehavereceivedcommitmentsfromsomeverytalentedindividuals.AndGoldenCwillkeepupgradingthemanagementteamtoleadtheventureaheadinfullgear.
Market
Fasteconomicgrowth,areleasedplannedHRsystem,andincreasingmarketcompetitioncreatesurgingdemandforqualifiedhumanresources.ThisisparticularlytrueinthenonSOEsector.In2000anestimated8.4millionjobopportunitiesarecreatedinthenonSOEsector,whichgrowsat19%.Currently,only15%employersusetheInternetasarecruitingchannel.Howeverin2005,thisfigureisexpectedtoreach40%.Insum,althoughChineseonlinerecruitmentadvertisingmarketisstillsmallnow(about/data0/apache/share/cgi-bin/publish/doc_publish.pl.1billion),itisexpectedtohit.1billionin2005.Ontheotherhand,theChinesepeople,especiallytheeducatedyounggeneration,aremoreambitious,selfaware,andeagerforbettercareeropportunities.Ourtargetsgroupssizewas20millionin1999andwillgrowto28millionin2005.Thesedays,collegestudentsandyoungprofessionalsarecrowdingsintosforeigninvestedorprivatecompanies.Thejobswitchratehasincreasedsignificantlyinthepastyears.However,theircareerservicesarenotsatisfied.Thereisahugedemandandsupplygapexistedinthemarket.GoldenCareerexpectsaquickpenetrationandasurgeofregistrationinashortperiodoftime.
Competition
Thereareabout250jobsearchwebsitesinChina.Benchmarkedwithcompetition,GoldenCareerholdsdistinctivecompetitiveadvantageovereventhesemostsignificantexistingplayers.
GoldenCareervs.theCompetition(略)
Operation
GoldenCareer'
sinternalorganizationandoperationprocessesshouldassuretimelydeliveryoftargetedresults.Thecompanywillfirstformanationalmanagementandresearchteamandmeanwhilelaunch4regionalofficesbytheendof2000:
Shanghai,Beijing,GuangzhouandShenzhen.Thefirstphase(10months)growthwillbedividedsintosthreesteps:
preparation,pilotoperationandfullscalerollout.Eachstephasitsspecifictasksandmeasurements.
Attheendofthefirstphase(endingApril2001),weexpectGoldenCareertoreachanoperatingrecordof15,000relatedcompanies,100,000onlinejobpostings,500,000subscribersand200exclusiveservicecontractswithuniversities/colleges.
Financialsummary
ThemostattractivefeatureofGoldenCareer'
sbusinessisthatithasastrongrevenuemodel,andthuscanachievehugeprofitsatashortperiodoftime.GoldenCareer'
srevenuemainlycomesfromtwosources:
jobpostingandrecruiters'
onlineadvertisement.GoldenCareerexpectstoreachthebreakevenpointinthefourthquarterof2001,5quartersafterinitialrollout.TheupsidepotentialforGoldenCareer'
sbusinessishuge.In2005,withitsannualjobpostingvolumereaching3.5million,thecompanywillbeabletogeneratemillioninnetprofits.
Thefuturepotentialwillonlybefullyexploitedwithsufficientfundinginitsearlydevelopmentstage.GoldenCareerneedstobefundedatleast,400,000intotalbyQ32000.Thecapitalwillbeusedtoestablishfourregionalofficesandlaunchproposedmarketingandoperationactivities.FinancialforecastrevealsthatcashrequirementwillreachitspeakinQ22001,atabout.3million.However,thecompanywillturntopositiveoperationcashflowinQ32001andinQ22003GoldenCareerwillbeabletopayoffalltheinitialinvestmentspouredsintosthecompany.
TheBusinessConcept
Valueproposition
smissionistobecometheleadingonlinecareerserviceprovidertoChinesecollegestudentsandearlycareergraduates(collegegraduateswith15yearsworkingexperience).Byofferingcomprehensiveonlinecareerinformationandguidance,GoldenCareerwillbeabletodevelopaloyal,focusedandhighqualitysubscriberbase,thusbeatacompetitivepositioninprovidingqualifiedhumanresourceservicestoChina'
semergingnonSOEcompanies.
Specifically:
TorecruitersGoldenCareerwilloffercosteffectiveandresponsivehumanresourceservices,includingrealtimejobposting/emails,completecompanyandindustryprofile,resumescreening,routingandsearching.OurpresenceatthetopChineseuniversitiesandcloserelationshipswithstudentsandyoungprofessionalscanmakecompany'
srecruitmentaloteasier,fasterandmorefocused.Wewillalsoprovideresearchandadvicetorecruiterswhowanttoimprovetheirrecruitmentefficiency.
TocurrentcollegestudentsandrecentgraduatesGoldenCareerisanationwidecareerservicenetworkprovidingpeoplefreeaccesstoagreatnumberofjobopportunitiesandcomprehensivecareerdevelopmentinstructions.Theinteractive,personalizedtoolsfromGoldenCareerwillmakethecareerinformationseekingprocessveryeffectiveandconvenient.Hence,it'
safreeservice!
TocollegecareerserviceofficesGoldenCareersimplifiestherecruitingprocess,reducescareerserviceoffices'
workload,andservesasanalternativechannelforstudentplacement.Ourrealtimejobpostingdata,synthesizedanalysisandfeedbackfromrecruiterscanalsogivevaluableinformationtotheschools.
TargetCustomers
Recruiters
GoldenCareerwillfocusitsresourcesonnonstateownedenterprises(nonSOE).Thisincludesforeigninvestedenterprises,privatecompaniesandlistedcompanies.In2000,thereareabout0.6millionnonSOEcompaniesemployingapproximately38millionpeople,whichaccountfor25%ofnonagriculturalworkforceinChina.
WechoosethenonSOEsectorastargetrecruitersfor3reasons:
Theyarefarmoreattractivetoyounggenerationjobseekers.UnlikeSOEs,whichishierarchical,muchlowerpaid,andsuffocatinginworkingenvironment,emergingnonSOEcompaniesaregenerallyentrepreneurialandcanprovidepeoplewithfarbettertrainingandjobsatisfaction.Accordingly,nonSOEcompaniesarethefirstcareerchoiceforalmostallcollegestudentsandearlycareergraduates.
Theylackcosteffectivechannelstospothighqualityemployees.90%ofnonSOEcompaniesinChinaaremediumorsmallinsize(lessthan150employees).Becauseofasmallrecruitmentbudgetandcollegecareeroffices'
unfriendlyattitudetothem,theyconstantlyencounterchallengesinrecruitingqualifiedemployeestofurthertheircompany'
sgrowth.
Theyaregrowingatamuchfasterrateandareconcentratedinbigcities.In1998nonSOEcompaniescreatedatotalof4.5millionjobs,whichsignifieda19%growth.Meanwhile,SOEsectorexperienceda4%declineintotalnumberofjobs.BecauseofthecompetitivenessofnonSOEfirms,theyareerodingthemarketpreviouslydominatedbySOEsandaregainingincreasingsignificanceinthenationaleconomy.
WithinnonSOEcompanies,GoldenCareerwillgiveprioritytoforeigninvestedcompanies.First,thesecompaniesareusuallyatthetopofcollegestudents'
joblistbecausetheir
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