BEC高级精讲班120讲讲义14Word文档格式.docx
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BEC高级精讲班120讲讲义14Word文档格式.docx
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I.Homeworkreview
l
Readthistextfromabusinessmagazine.
Asuccessfulbusinesswoman
LauraAshley’smulti-millionpoundsuccesscameaboutalmostbyaccidentwhenshewasayoungmarriedwoman,pregnantwithherfirstchild.Shedesignedsomescarvesathomebecauseshewasbored.
0
H
Ashley’sdesignsnowdecoratehousesallroundtheworld.
H.Thosesimplehome-madeitemsrepresentedthebeginningofabusinessempirewhichisnowwellknowntomillions.
ShewasborninWalesin1925butmovedtoLondonin1949whenshegotmarried,andatfirstshewascontenttotakeonthetraditionalhousewife’srole.“Theideaofhavingfourbabies,cooking,sewingandlookingafterthehomesuitedmeperfectly.”9
WhatbeganasahobbyquicklybecameasuccessfulbusinessasshebegantoreceiveordersfromanumberoflargeLondonshops.Itdidn’tstopthere:
inthe1950s,whenmostofsocietywaslookingforwardtothespaceage,LauraAshleymadeafortunebylookingbacktopastcenturies,searchingoutolddesignstodecorateavarietyofclothesandhouseholdfurnishings.10
Soontheywerebeingshippedabroadinlargequantitiesandshebegantosellthemfromherownshop.
C.Allthatchangedwhenshebecameinterestedinprintingfabrics.
G.ThesetraditionalproductscreatedahugewaveofdemandfromtheUSAandelsewhere.
In1961shemovedherbusinesstohernativeregionofWales,wheretheoperationgrewtodominatethetownofCarno.11
AsecondonewasestablishingsomeyearslaterinTheNetherlands.
F.Whenitsrailwaystationclosed,Ashleyconverteditintoafactory.
Throughoutherlifeanddespitethemultinationalsuccessofherbusiness,Ashleyremainedatraditionalhousewifeatheart.
12
Shesawtheworkplaceasakindofhome,andheremployeesenjoyedunusuallygoodworkingconditions;
forexample,therewerenonightshiftsandtheworkingweekendedatmiddayonFriday.Evenasthecompanygrew,employeesstillhadasayinhowitwasrun.Asshesaid,“oursuccessisduetopeople.Itisouremployeeswhocomefirst.”
13
They,ofcourse,haveprofitedfromthat–ashavemanyotherswithastakeinthecompany.Thebusinessisnowlargeandsuccessful,withasophisticatedmanagementteam.Tothisday,though,theproductsremaintraditionalandalltheshopsarestilldecoratedlike19thcenturyhouses.
A.
Hercompanyreflectedthetraditionalvaluessheadmired.
D.Whenthecompanywasfloatedonthestockmarket,manyofthemoptedtobecomeshareholders.
By1995,theyearshedied,thebusinesshadgrownsomuchthatshehaddecidetoremaininvolvedonlyintheareaofdesign.14
Shehadneversetouttobecomeabusinesswoman,butlastyearthecompanyshestartedasahobbyreportedaturnoverof£332million,withapre-taxprofitof£3.8million.That’snotbadforabusinessthatstartedatakitchentable!
B.
Thecreativesideofthingswaswhatshehadalwaysenjoyedmost.
C
G
F
A
D
B
VocabularyStudy
II.VocabularyStudy
EnglishvocabularywhichoriginatesfromFrench
elite
noun[countable]
agroupofpeoplewhohavealotofpowerandinfluencebecausetheyhavemoney,knowledge,orspecialskills
political/social/economicetcelite
thedominationofpowerbyasmallpoliticalelite
astruggleforpowerwithintherulingelite
eliteadjective
anelitegroupcontainsthebest,mostskilledormostexperiencedpeopleormembersofalargergroup
anelitegroupofartistseliteuniversities
debut
verb
1[intransitive]toappearinpublicorbecomeavailableforthefirsttime
TheshowwilldebutnextMondayat8.00pm.
2[transitive]tointroduceaproducttothepublicforthefirsttime
ᅳsynonymlaunch
RalphLaurendebutedhisautumncollectioninParislastweek.
resumenoun[countable]
ré
sumé
1ashortaccountofsomethingsuchasanarticleorspeechwhichgivesthemainpointsbutnodetails
ᅳsynonymsummaryabriefré
oftheday'
sevents
2AmericanEnglishashortwrittenaccountofyoureducationandyourpreviousjobsthatyousendtoanemployerwhenyouarelookingforanewjob
BritishEquivalent:
CV
clientelenoun[singular]
allthepeoplewhoregularlyuseashop,restaurantetc
Therestaurantattractsayoungclientele.
bonvoyageinterjection
usedtowishsomeoneagoodjourney
café
1asmallrestaurantwhereyoucanbuydrinksandsimplemeals
2apublicplacethatisconnectedtoacomputernetwork,wherepeoplewithsimilarinterestsdiscussthingsbysendingandreceivingmessages
anInternetcafé
Whatarebusinessethics?
III.Whatarebusinessethics?
1.
Speaking.
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