20世纪广告战役100佳Word下载.docx
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20世纪广告战役100佳Word下载.docx
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7.AbsolutVodka,TheAbsolutBottle,TBWA,1981
8.MillerLitebeer,"
Tastesgreat,lessfilling"
McCann-EricksonWorldwide,1974
9.Clairol,Doesshe...ordoesn'
tshe?
"
Foote,Cone&
Belding,1957
10.Avis,"
Wetryharder"
DoyleDaneBernbach,1963
11.FederalExpress,"
Fasttalker"
Ally&
Gargano,1982
12.AppleComputer,"
1984"
Chiat/Day,1984
13.Alka-Seltzer,Variousads,JackTinker&
Partners;
DoyleDaneBernbach;
WellsRich,Greene,1960s,1970s
14.Pepsi-Cola,"
Pepsi-Colahitsthespot"
Newell-EmmettCo.,1940s
15.MaxwellHouse,"
Goodtothelastdrop"
Ogilvy,Benson&
Mather,1959
16.IvorySoap,"
99and44/100%Pure"
Proctor&
GambleCo.,1882
17.AmericanExpress,"
Doyouknowme?
Ogilvy&
Mather,1975
18.U.S.Army,"
Beallthatyoucanbe"
Son,1981
19.Anacin,"
Fast,fast,fastrelief"
TedBates&
Co.,1952
20.RollingStone,"
Perception.Reality."
FallonMcElligottRice,1985
21.Pepsi-Cola,"
ThePepsigeneration"
Batton,Barton,Durstine&
Osborn,1964
22.HathawayShirts,"
ThemanintheHathawayshirt"
Hewitt,Ogilvy,Benson&
Mather,1951
23.Burma-Shave,Roadsidesignsinverse,AllenOdell,1925
24.BurgerKing,"
Haveityourway"
BBDO,1973
25.CampbellSoup,"
Mmmmmgood"
BBDO,1930s
26.U.S.ForestService,SmokeytheBear/"
Onlyyoucanpreventforestfires"
AdvertisingCouncil/Foote,Cone&
Belding
27.Budweiser,"
ThisBud'
sforyou"
ArcyMasiusBenton&
Bowles,1970s
28.Maidenform,"
IdreamedIwentshoppinginmyMaidenformbra"
Norman,Craig&
Kunnel,1949
29.VictorTalkingMachineCo.,"
Hismaster'
svoice"
FrancisBarraud,1901
30.JordanMotorCarCo.,"
SomewherewestofLaramie"
EdwardS.(Ned)Jordan,1923
31.WoodburySoap,"
Theskinyoulovetotouch"
J.WalterThompsonCo.,1911
32.Benson&
Hedges100s,"
Thedisadvantages"
Wells,Rich,Greene,1960s
33.NationalBiscuitCo.,UneedaBiscuits'
BoyinBoots,N.W.Ayer&
Son,1899
34.Energizer,TheEnergizerBunny,Chiat/Day,1989
35.MortonSalt,"
Whenitrainsitpours"
Son,1912
36.Chanel,"
Sharethefantasy"
DoyleDaneBernbach,1979
37.Saturn,"
Adifferentkindofcompany,Adifferentkindofcar."
HalRiney&
Partners,1989
38.Cresttoothpaste,"
Look,Ma!
Nocavities!
Benton&
Bowles,1958
39.M&
Ms,"
Meltsinyourmouth,notinyourhands"
Co.,1954
40.Timex,"
Takesalickingandkeepsonticking"
W.B.Doner&
Co&
predecessoragencies,1950s
41.Chevrolet,"
SeetheUSAinyourChevrolet"
Campbell-Ewald,1950s
42.CalvinKlein,"
KnowwhatcomesbetweenmeandmyCalvins?
Nothing!
43.ReaganforPresident,"
It'
smorningagaininAmerica"
TuesdayTeam,1984
44.Winstoncigarettes,"
Winstontastesgood--likeacigaretteshould"
1954
45.U.S.SchoolofMusic,"
TheylaughedwhenIsatdownatthepiano,butwhenIstartedtoplay!
Ruthrauff&
Ryan,1925
46.Camelcigarettes,"
I'
dwalkamileforaCamel"
N.W.Ayer&
Son,1921
47.Wendy'
Where'
sthebeef?
Dancer-Fitzgerald-Sample,1984
48.Listerine,"
Alwaysabridesmaid,butneverabride"
Lambert&
Feasley,1923
49.Cadillac,"
Thepenaltyofleadership"
MacManus,John&
Adams,1915
50.KeepAmericaBeautiful,"
CryingIndian"
AdvertisingCouncil/MarstellarInc.,1971
51.Charmin,"
Pleasedon'
tsqueezetheCharmin"
Bowles,1964
52.Wheaties,"
Breakfastofchampions"
Blackett-Sample-Hummert,1930s
53.Coca-Cola,"
stherealthing"
McCann-Erickson,1970
54.Greyhound,"
ssuchacomforttotakethebusandleavethedrivingtous"
GreyAdvertising,1957
55.Kellogg'
sRiceKrispies,"
Snap!
Crackle!
andPop!
LeoBurnettCo.,1940s
56.Polaroid,"
ssosimple"
DoyleDaneBernbach,1977
57.Gillette,"
Looksharp,feelsharp"
BBDO,1940s
58.Levy'
sRyeBread,"
Youdon'
thavetobeJewishtoloveLevy'
sRyeBread"
DoyleDaneBernbach,1949
59.Pepsodent,"
You'
llwonderwheretheyellowwent"
Belding,1956
60.LuckyStrikecigarettes,"
ReachforaLuckyinsteadofasweet"
Lord&
Thomas,1920s
61.7UP,"
TheUncola"
J.WalterThompson,1970s
62.Wiskdetergent,"
Ringaroundthecollar"
BBDO,1968
63.SunsweetPrunes,"
Todaythepits,tomorrowthewrinkles"
FrebergLtd.,1970s
64.Lifecereal,"
Hey,Mikey"
DoyleDaneBernbach,1972
65.Hertz,"
LetHertzputyouinthedriver'
sseat"
Kummel,1961
66.FosterGrant,"
Who'
sthatbehindthoseFosterGrants?
Geer,Dubois,1965
67.Perduechicken,"
Ittakesatoughmantomaketenderchicken"
S
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