ForecaseStudentRequirManual文档格式.docx
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ForecaseStudentRequirManual文档格式.docx
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Week18Finaltestbyindividuals
Excerptsfrom:
1.Assessment/AssessmentValidationBSBMKG512A
2.Assessment/BSBMKG512A
3.Assessment/Teacher/ForecastInternationalMarketsTeacherGuide
4.Courses/syllabusGuide/IMFrctUnitGuide
ElementsandPerformanceCriteriaELEMENT
PERFORMANCECRITERIA
1.Collectmarketintelligence
1.1.Gatheranddocumentmarketintelligencethroughnetworkingactivitiesandparticipationinactivitiessuchastradefairs,conferences,and/orprofessionaldevelopmentactivities
1.2.Identifyandaccessfurthersourcesofmarketintelligence
1.3.Evaluatecommercialservicesprovidingmarketintelligenceforvalue-for-moneyandqualityofmarketintelligence,andaccessasrequired
1.4.Collateandanalysemarketforrelevanceandapplicabilitytotheorganisation'
sinternationalbusinessactivityandundertakeanevaluationofmarketingperformance
2.Reviewcurrentbusinessperformanceandcapability
2.1.Confirmcoreactivities,customerbase,businessvaluesandcurrentbusinessdirection
2.2.Identifycurrentinternationalmarketingperformanceandeffectivenessofpastinternationalmarketingorpositioning
2.3.Reviewperformancedatafromallareasofthebusinesstoidentifystrengths,weaknessesandcriticalsuccessfactorsrelevanttointernationalbusinessactivity
2.4.Identifyandassesscurrentcapabilitiesandresourcestoidentifyareasforimprovementorexploitationwithininternationalmarkets
2.5.Identifyunder-performingproductsorserviceswithininternationalmarketsforre-developmentorwithdrawal
2.6.Confirmthestrengthandcurrentcompetitivepositionofthebusinesswithininternationalmarkets
3.Evaluatethespecificmarket
3.1.Identifyandanalysetrendsanddevelopmentshavinganimpactoninternationalbusinessactivityfortheirpotentialimpactonthebusiness
3.2.Gatherandanalysecomparativeinternationalmarketinformationasabasisforreviewingbusinessperformance
3.3.Analysethemarketperformanceinternationallyofexistingandpotentialcompetitorsandtheirproductsorservicestoidentifypotentialopportunitiesorthreatswithininternationalbusinessmarkets
3.4.Identifyandtapsourcesofintelligenceforadvance
warningofnewproducts,services,technologyornewinternationalmarketsforthebusiness
3.5.Identifyandanalysethelegal,ethicalandenvironmentalconstraintsoftheinternationalmarketfortheireffectoninternationalbusinessactivity
4.Documenthowbusinesscanmeetcurrentandemergingneedsofthetargetmarket
4.1.Identify,analyseanddocumentpoor/under-servicingofexistinginternationalmarketneedsbytheorganisationand/oritscompetitors
4.2.Identifychangesininternationalmarketsthatlinkpositivelytotheorganisation'
sstrengthsorcapabilities
4.3.Considertheadvantagesanddisadvantagesofforecastingtechniquesinrelationtotherequiredoutcome,andselecttechnique/sinaccordancewithorganisationalrequirements
4.4.Forecastandjustifyemerginginternationalmarketneedsintermsofavailableinformation
4.5.Identifytheneedsofthebusinessintermsofchangesrequiredtoimproveperformanceortoaddressaninternationalmarketopportunity
EVIDENCEGUIDE
TheEvidenceGuideprovidesadviceonassessmentandmustbereadinconjunctionwiththeperformancecriteria,requiredskillsandknowledge,rangestatementandtheAssessmentGuidelinesfortheTrainingPackage.
Overviewofassessment
Criticalaspectsforassessmentandevidencerequiredtodemonstratecompetencyinthisunit
Evidenceofthefollowingisessential:
undertakingofanalysistoforecastinternationalmarketandbusinessneeds,including:
collectionofmarketintelligence
reviewofcurrentbusinessperformanceandcapability
evaluationofspecificinternationalmarkets
writtenreportofhowthebusinesscanmeetcurrentandemergingneedsoftargetedinternationalmarkets
knowledgeofmarketanalysistools.
Contextofandspecificresourcesforassessment
Assessmentmustensure:
accesstoanactualworkplaceorsimulatedenvironment
accesstoofficeequipmentandresources
accesstorelevantinformationsources
accesstoworkplacedocuments.
Methodofassessment
Arangeofassessmentmethodsshouldbeusedtoassesspracticalskillsandknowledge.Thefollowingexamplesareappropriateforthisunit:
directquestioningcombinedwithreviewofportfoliosofevidenceandthirdpartyworkplacereportsofon-the-jobperformancebythecandidate
reviewofperformancedatafromallareasofthebusiness
a
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