供应链管理第三版Unit2习题与答案Word文件下载.docx

供应链管理第三版Unit2习题与答案Word文件下载.docx

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True/False

1.Acompany’scompetitivestrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

Answer:

True

Difficulty:

Easy

2.Thevaluechainemphasizesthecloserelationshipbetweenallthefunctionalstrategieswithinacompany.

Moderate

3.Acompany’sproductdevelopmentstrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

False

4.Acompany’sproductdevelopmentstrategyspecifiestheportfolioofnewproductsthatitwilltrytodevelop.

5.Acompany’ssupplychainstrategyspecifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

6.Acompany’ssupplychainstrategydeterminesthenatureofprocurementandtransportationofmaterialsaswellasthemanufactureanddistributionoftheproduct.

7.Thedegreeofsupplychainresponsivenessshouldbeconsistentwiththeimplieduncertainty.

8.Thedegreeofsupplychainresponsivenessdoesnotneedtobeconsistentwiththeimplieduncertainty.

9.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhaveconsistentstrategiesthatsupportthecompetitivestrategy.

10.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhavediversestrategiesthatsupportfunctionalgoals.

11.Becausedemandandsupplycharacteristicschange,thesupplychainstrategymustchangeovertheproductlifecycleifacompanyistocontinueachievingstrategicfit.

12.Thesupplychainstrategymustbeestablishedatthebeginningoftheproductlifecycleandnotchangedifacompanyistocontinueachievingstrategicfit.

13.Toretainstrategicfit,supplychainstrategymustbeadjustedoverthelifecycleofaproductandasthecompetitivelandscapechanges.

14.Theintercompanyscopeofstrategicfitisessentialtodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.

15.Theintercompanyscopeofstrategicfitisnolongerrelevanttodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.

16.Theintercompanyscopeofstrategicfitrequiresfirmstoevaluateeveryactioninthecontextoftheentiresupplychain.

17.Thereisacloseconnectionbetweenthedesignandmanagementofsupplychainflowsandthesuccessofasupplychain.

MultipleChoice

1.Acompany’scompetitivestrategy

a.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.

c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.

a

2.Acompany’sproductdevelopmentstrategy

b

3.Acompany’smarketingandsalesstrategy

c

4.Acompany’ssupplychainstrategy

a.definesthesetofcustomerneeds