平面公益广告的多模态话语分析开题报告Word文件下载.docx
- 文档编号:15692504
- 上传时间:2022-11-15
- 格式:DOCX
- 页数:6
- 大小:34.32KB
平面公益广告的多模态话语分析开题报告Word文件下载.docx
《平面公益广告的多模态话语分析开题报告Word文件下载.docx》由会员分享,可在线阅读,更多相关《平面公益广告的多模态话语分析开题报告Word文件下载.docx(6页珍藏版)》请在冰豆网上搜索。
学号___________
姓名___________
院系__________________
专业__________________
研究方向___________________
导师姓名___________
拟定学位论文题目_____________________
___
浙江师范大学研究生学院制表
年月日
与选题有关的国内外研究综述,选题的理论意义和实际意义
Previousimageintheadoftenignoredintheanalysisofadvertisingdiscourse,ortoseparateasinglemodeofdiscourse,ortheimageastobuildthemeaningoflanguagesymbolsandtexttoanalyzethelinguisticsignasawhole.
Amorecomprehensivemulti-modalstudyofdiscourse,in-depthgreaterimpact
(2)Baldry(2000)editorofthe"
eraofdistanceeducation,multi-modeandmulti-mediabookbringstogethertheInternationalConferenceontheUniversityofPaviain199420researchpapersin1999,thenatureandfunctionofthedifferenttechnologiesinamultimediaenvironment(suchasPC,TV,videoandtelephone)werediscussed,includingtheintegrateduseofarangeofdifferenteducationalbackgrounds-Remotelearning.
ThemainpurposeisforstudentsfacedwithanewwayoflearningEnglish-theelectronicmedia,itscontributiontomulti-modaldiscoursearoundtheoryandpracticalapplicationtoclassroomteaching,educationandresearchinprintandelectronictext.Unworth(2001),thebasictheoreticalknowledgeofthemajortextbooks,teachersmusthavethevisionanddiscoursegrammar,computer-basedtextinschool,tosolvethesetworequirementsforelectronictextandimagesintheTeachingofLiteracyemergingformatrequirementsfortheteachingofmultimediainformationageprovidedforconvenience.
Ventola,Charles,andKaltenbacher(2004)“MultimodalDiscoursePerspectiveon"
fortoday'
smulti-modalresearchandtheorybuildinghasopenedupseveralstreets,withparticularemphasisonmulti-modaldiscoursetheoryandmethodologicalissues(modelevel,thepatternsymbolicresources,multi-modaldiscoursecorpusannotation).Inaddition,aseriesofmulti-modaldiscourseiswidelyappliedtovariousfieldssuchasmathematics,entertainment,education,museumdesign,medicine,andtranslation.
Halloran,(2004)editorofthe“multi-modaldiscourseanalysis,"
thebookbringstogethercutting-edgeresearchgeneratedbythesymbolicmodeofcommunicationbetweentwoormoremulti-modaltextanddiscourse.Suchas:
language,dynamicandstaticvisualimages,architectureandthree-dimensionalobjects,electronicmedia.Themethodologicalframeworkofthecurrentsystemfunctionsusedtoanalyzethesignificanceofhowaseriesofcasestudies.
Journaldebrisscatteredliterature:
Mr.Zammitideologyandtechnology:
twoCD-ROMcourses,visualandtextualanalysis"
Jewitt'
s"
shiftfrompaperpagetoscreen:
SchoolofEnglishmulti-modaltransformation,Royce"
TESOLclassroominthemulti-modal."
Multi-modaldiscourseonteachingmanyotherareasofslightlylessrelative.Wecansee,thisstudywillmakeduecontributionstolinguisticsandrichcontemporarylinguistictheories.
First,becausewecurrentlyknowverylittleaboutthemulti-modalsymbolscanexpressthemeaningoflanguage,thereisanurgentneedtostudyit.ThesecondisWiththeadventofthedigitalinformationage,multi-modal,suchas,image,visualtechnology,moreandmoretohighlightinthemoderneraofitsimportantpositioninmanycommunicationmodel,weneedmorelanguagetheorytoanalyzetheimageofthiscommunicationmode.
Internationalmulti-modaldiscourseanalysisstudyjustasthebudofthebud,theirresearchismovingintheinterdisciplinaryandthedevelopmentofamorescientificdirection.Relativetothelatestartofourmulti-modalstudyofdiscourse,theauthorinChinesejournalsonlinefirst"
multi-modaldiscourse”forkeywordswithintherangeofcorejournalsfrom1999to2008duringtheyearsearch,foundatotalof12papers.Thisdiscourseanalysiscommunitystartsbeforetheofficialoftheacademicstudyofthemulti-modaldiscourse.
2.SignificanceofthePresentStudy
Withtheprogressofthetimesandtechnology,advertisingiseverywhereandpeoplewillencounteravarietyofmediatoconveyadvertising.AsSchrodersaid,"
Advertisinghasbeenaccompaniedaroundus,wheneverweopenanewspaper,magazine,orturnontheTV,orinthesubwaystation,thebuildingwillbecoveredbytheads.Withthesocialandeconomicdevelopment,avarietyofprofitforthepurposeofcommercialadvertisingisfullofoureye.Therefore,thepresentstudieshavefocusedoncommercialadvertising.Duetoindustrializationandmassproductioncausedbyglobalwarming,soilerosion,airpollutionandaseriesofsocialproblems,publicserviceadvertisinginmodernsocietyhasplayedanincreasinglysignificantroleinthesocialissuesofcommonconcernbythepublic.Formostofthestudiesofthepublicserviceadsarestartingfromasociologicaloraestheticpointofview.Withthenetwork,whichistheemergen
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 平面 公益广告 多模态 话语 分析 开题 报告