工商管理专业英语unit9优质PPT.ppt
- 文档编号:15617824
- 上传时间:2022-11-08
- 格式:PPT
- 页数:21
- 大小:243.50KB
工商管理专业英语unit9优质PPT.ppt
《工商管理专业英语unit9优质PPT.ppt》由会员分享,可在线阅读,更多相关《工商管理专业英语unit9优质PPT.ppt(21页珍藏版)》请在冰豆网上搜索。
v.toarrangeorplace(animals,plants,books,etc.)intoclasses;
divideaccordingtoclass分类;
归类exploratory:
adj.(ofanaction)doneinordertolearnsomething(指某一措施,举动)探索的;
探险的descriptive:
adj.thatdescribes叙述的;
描写的causal:
adj.havingcause原因的;
因果关系的;
表示原因或理由的crystallize:
v.to(causeto)becomeclear,settled,orfixedinform(使)具体化;
使变得明确;
定形identify:
v.toproveorshowtheidentityof认明;
认出contemplation:
n.theactofthinkingdeeplyandquietly;
deepthought思考;
沉思paramount:
adj.fmlgreataboveallothers;
highestinpowerorimportance(正式)至上的;
最重要的;
最高权力的diagnostic:
adj.oforrelatingtodiagnosing诊断的predict:
v.toseeordescribe(afuturehappening)inadvanceasaresultofknowledge,experience,reason,etc.预言;
预测BusinessSchoolofNankaiUniversityGlossaryGlossaryconcomitant:
adj.fmlexistingorhappeningtogether(withsomethingelse)(正式)伴随而来的;
并存的;
连带的plurality:
n.thestateofbeingplural复数marginal:
adj.(ofaplace(SEAT)inparliament)whichmaybelostbyasmallnumberofvotes(指国会席位)以少数选票差距失败spurious:
adj.1.notreallytheproductofthetime,writer,etc.,showorclaimed假的;
伪造的;
假托的2.likesomethingelsebutfalselyso拟似的;
假的salient:
adj.standingoutmostnoticeablyorimportantly显著的;
特出的alternative:
adj.(of2things)thatmaybeused,had,done,etc.,insteadofanother;
other(两物中)可用来代替另一个的;
其他的pragmatic:
adj.dealingwithmattersinthewaythatseemsbestundertheactualconditions,ratherthanfollowingageneralprinciple;
practical实际的;
实用主义的BusinessSchoolofNankaiUniversityKeyTermsandConceptsExploratoryresearch:
Initialresearchconductedtoclarifyanddefinethenatureofproblem.Descriptiveresearch:
Researchdesignedtodescribecharacteristicsofapopulationorphenomenon.Causalresearch:
Researchconductedtoidentifycause-and-effectrelationshipsamongvariables.Concomitantvariation:
Thewayinwhichtwophenomenaoreventsvarytogether.相随变量,共变因素BusinessSchoolofNankaiUniversityTextTextlMarketingresearchprovidesinformationtoreduceuncertainty.Ithelpsfocusdecision-making.Sometimesmarketingresearchersknowexactlywhattheirmarketingproblemsareanddesigncarefulstudiestotestspecifichypotheses.Forexample,asoftdrinkcompanyintroducinganewclearcolamightwanttoknowwhetheragoldorsilverlabelwouldmakethepackagingmoreeffective.Thisproblemisfullydefinedandanexperimentmaybedesignedtoanswerthemarketingquestionwithlittlepreliminaryinvestigation.BusinessSchoolofNankaiUniversitytextlInmoreambiguouscircumstancesmanagementmaybetotallyunawareofamarketingproblem.Forexample,McDonaldsmaynoticethatMosBurgers,acompetitionintheJapanesemarket,introducedMosRoastKatsuBurger,aroastporkcutletdrenchedintraditionalJapaneseKatsusauceandtoppedwithshreddedcabbage.ThemanagersmaynotunderstandmuchaboutJapaneseconsumersfeelingsaboutthismenuitem.Ordinarily,mineexploratoryresearchisnecessarytogaininsightsintothenatureofsuchaproblem.Tounderstandthevarietyofresearchactivity,itisbeneficialtocategorizetypesofmarketingresearch.BusinessSchoolofNankaiUniversitytextlMarketingresearchcanbeclassifiedonthebasisofeithertechniqueorfunction.Experiments,surveys,andobservationalstudiesarejustafewcommonresearchtechniques.Classifyingresearchbyitspurposeorfunctionshowshowthenatureofthemarketingprobleminfluencesthechoiceofmethods.Thenatureoftheproblemwilldeterminewhethertheresearchis
(1)exploratory,
(2)descriptive,or(3)causal.BusinessSchoolofNankaiUniversitytextExploratoryExploratorylExploratoryresearchisconductedtoclarifythenatureofambiguousproblems.Managementmayhavediscoveredageneralproblem,butitmayneedresearchtogainabetterunderstandingofthedimensionsoftheproblemandtoaidanalysis.Exploratoryresearchisnotintendedtoprovideconclusiveevidencefromwhichtodetermineaparticularcourseofaction.Usuallyexploratoryresearchisconductedwiththeexpectationthatsubsequentresearchwillberequiredtoprovidesuchconclusiveevidence.Rushingintodetailedsurveysbeforelessexpensiveandmorereadilyavailablesourcesofinformationhavebeenexhaustedcanleadtoseriousmistakes.BusinessSchoolofNankaiUniversitytextlForexample,supposeaChinesefast-foodrestaurantchainisconsideringexpandingitshoursandproductlinewithabreakfastmenu,ExploratoryresearchwithasmallnumberofcurrentcustomersmightfindastrongnegativereactiontoeatingaspicyvegetablebreakfastataChinesefastfoodoutlet.Thus,exploratoryresearchmighthelpcrystallizeaproblemandidentifyinformationneededforfutureresearch.BusinessSchoolofNankaiUniversitytextDescriptiveResearchDescriptiveResearchlThemajorpurposeofdescriptiver
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 工商管理 专业 英语 unit9
![提示](https://static.bdocx.com/images/bang_tan.gif)