商务英语写作技巧PPT文档格式.ppt
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商务英语写作技巧PPT文档格式.ppt
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CommunicationCOMMUNICATIONCOMMUNICATIONOralWrittenNon-verbal非语言交际LietoMeLietoMeBusinessEnglishWritingSYLLABUS&
REQUIREMENTSSYLLABUS&
REQUIREMENTSvEverychapter-2hoursvScore:
Finalexam60%Performance40%Attendance(10%):
absent-3/late-5Classactivity(10%)Homework(20%)Readnewsormaterialsabouteconomy;
writeEnglisheconomicreporteverymonth.Warm-upFunctionsofBusinessWritingCriteriaforeffectivebusinesswritingMoreCriteriaandTechniquesApproachestoorganizingbusinesswritingContentsContentsOverviewOverview1.Agreatdealofbusinessistransactedinwriting.2.Effectivebusinesswriterscanpromotegoodrelationswithcustomers,employeesandthegeneralpublic.Thentheycanhelptoincreasetheircompanyssalesandprofits.3.Proficiencyinwritinggivesoneapersonaladvantageinbusiness;
andcontributessubstantiallytoonesself-confidence.Whytheabilitytowriteeffectivelyisavaluablebusinessasset?
OverviewOverviewpage1Businesswritinghasthreefunctions:
toinform:
topersuadetoentertainWhatarethefunctionsofbusinesswriting?
Page1,para2OverviewOverviewPage1-2Businesswritinghasthreefunctions:
Toinform:
youexplainsomethingortellreaderssomething/provideinformationTopersuade:
youwanttoinfluencethereadersattitudesandwantthemtoact.Toentertain:
tobuildgoodwill(建立友善关系/良好的信誉);
youcreateagoodimageofyourselfandofyourorganization-thekindofimagethatmakespeoplewanttodobusinesswithyouFunctionsofbusinesswritingOverviewOverviewPage1-2Mostmessageshavemultiplepurposes.Whenyouansweraquestion,youreinforming,butyoualsowanttobuildgoodwillbysuggestingthatyourecompetentandperceptiveandthatyouransweriscorrectandcomplete.FunctionsofbusinesswritingExample1Example1DocumentDescriptionofdocumentPurpose(s)ofdocumentClaimsadjustment理赔LettergrantingordenyingcustomerrequesttobegivencreditfordefectivegoodsJobdescription岗位责任说明Descriptionofqualificationsanddutiesofeachjob.Usedforperformanceappraisals绩效考核,settingsalaries薪资设定,andforhiring10-Kreport年度财务报表AForm10-KisanannualreportrequiredbytheU.S.SecuritiesandExchangeCommission(SEC美国证券交易委员会),thatgivesacomprehensivesummaryofacompanysfinancialperformance.Thank-youletter感谢信Lettertosuppliers,customers,orotherpeoplewhohavehelpedindividualsorthecompanyInform,buildgoodwillInform,persuadegoodcandidatestoapply;
buildgoodwill(jobdutiesmatchlevel,pay)InformbuildgoodwillOverviewOverviewAsuccessfulbusinessmessage:
(1)thereceiverinterpretsthemsgasthesenderintendedit.
(2)itachievesthesenderspurposes.CriteriaforeffectivebusinesswritingOverviewOverview6Csprinciples1.Courtesy-礼貌2.Correctness-正确3.Conciseness-简洁4.Clarity-清楚5.Concreteness-具体6.Completeness-完整Criteriaforeffectivebusinesswriting6Csprinciples6CsprinciplestreatingpeoplewithrespectandfriendlyhumanconcernBeingverypolite,eveninaskingtheaddresseetopaybackthedebtsorrefusinghisdemands,yourletterstillshouldbeverymildandtactful.Beingpromptinreplyingtotheoppositepartsletter.Thereplyshouldusuallybesentonthesameday.Ifitisimpossibleforyoutogiveapromptreplyindetailonthesameday,youshouldwriteashortnotetotheclientexplainingwhy.CourtesyExample2Example21.DearSirs,wearesorryyouhavemisunderstoodus.()2.DearsSirs,wearesorrywedidntmakeourselvesclear.()3.Wecannotunderstandwhyyouhavehadtroublewiththesearticles.()4.Wepresumethattheremustbesomereasonsforyouhavingtroublewiththesearticles.()OverviewOverviewCourtesyusuallyinvolvesthreeaspectsUsingyou-viewpointTakingapositivetoneBeingconversationalCourtesyOverviewOverview1.You-viewpoint(you-attitude你式写法)buildinggoodwill:
focusinterestonthereader/forpersuasionandforinfluencingpeoplefavorably/emphasize“you”and“your”,de-emphasize“we”and“our”;
notjustusingsecondpronouns,butplacingthereaderinthecenterofthings;
Readyourmsg.overasifyouwereinyourreadersshoes.1.Whenyouuseyou-viewpointinwriting,avoidinsincerity/usingitforgoodgoals.CourtesyDifferentAttitudesDifferentAttitudesWe/IattitudeYouattitude1.Alargesaleofourproductswillmakeourcompanymoreprofitable.2.Weareinneedoffundandyoumustpay3.Wecannotofferyouanyrefund4.Obviouslyyouforgettellingusthecolor1.Agoodsaleoftheproductswillbenefityou2.Tomaintainyourexcellentcredit,pleaseremit3.Youcouldobtainarefundif4.PleaseindicateyourchoiceofcolorOverviewOverview2.AccentonPositiveLanguagePositivewordsemphasizethepleasantaspectsofthegoalandtendtoputthereaderintherig
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