涉外商务礼仪pptPPT资料.ppt
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涉外商务礼仪pptPPT资料.ppt
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WhatisEtiquette?
@#@vEtiquette,oneaspectofdecorum,isacodethatgovernstheexpectationsofsocialbehavior,accordingtotheconventionalnormwithinasociety,socialclass,orgroup.Usuallyunwritten,itmaybecodifiedinwrittenform.Etiquetteusuallyreflectsformulasofconductinwhichsocietyortraditionhasinvested.2Inwhatwaydoyouthinkitisimportant?
@#@v21internationalbusinesscompetitionisbecomingmoreandmorefierce,thesuccessorfailureofacompanysbusinessnotonlydependsonitsgoodsandprice,butalsodependsonitsattitudetowardscustomers,itsmasteryofinternationalbusinessetiquette.Inmostcases,gettinggoodunderstandingofcustomersculturaltraditionsisveryimportant,ifyoudo,youmaygetthedeal;@#@otherwise,youmaylosethedealandspoilthecompanysimage.v2.2Inaforeigncompanyorjointventure,iftheleaderstreattheworkersinapoliteorproperway,theworkerswilldotheirjobinanactiveway,andshowgoodperformance.Supervisorsfindtheyhavehappierandmoreproductiveemployeeswhencourtesyandmannersarepracticed,andco-workersfindgreatercooperationwhentheyemploytheessenceofetiquettetotheireverydayworklife.2ClassificationofEtiquetteandv2.1ClassificationofEtiquettevTherearedifferentkindsofetiquette,whichincludesintroduction,handshake,greetings,exchangeofnamecards,appointment,visit,negotiation,dressandpersonaladornment,looks,speechandbehavior,telephoneetiquette,officeetiquette,socialetiquette,tablemanners,travelingetiquette,writingmanners.Eachkindofetiquettehasitsdetailedcontent,takeintroductionforexample,itincludeshowtointroduceandhowtobeintroduced,howtointroduceothersandhowtointroduceoneself,theintroductionorder.vEmbarrassothers:
@#@sayoffensivewords,lookdownuponothers,andbehaverudely.vBeinnocentoftablemanners:
@#@eatfoodwithnoises,wronguseofknifeandfork,begintoeatbeforethehostcallstodoso.vFailtowritethanksletters:
@#@failtothankthehostwheninvitedtohavedinnerorbirthdayparty,failtowritethankslettersaftertheinvitation.3.BasicRequirementsofEtiquettev3.1PolitevNotjust“Thanks”Or“Please”vPolitenessalsomeanstheattitudetowardscustomers,superiors,subordinatesandcolleaguesshouldbebothkind,enthusiasticandproper.3.2OpenandHonestvIfyouwanttobeopenandhonest,youmustgetridofhypocrisywhichincludesthreeaspects:
@#@beovermodest,courteous(tobowandscrape),makeanoverstatement(unbelievable),flattersb.inanobviousway(dishonest).v3.3PositiveAttitudesvTakingpositiveoractiveattitudeisjustliketakingaphoto,ifaphotographerwantstotakeagoodphoto,hemustfindagoodangleorvantage-point,hedoesnotchangetheobject,buthavetochooseabestbackgroundtomaketheobjectmorebeautiful.Whenyoucommunicatewithbusinessmenfromdifferentcountries,youhavetochoosebestdictionandtonetoexpressyourmeanings,avoidingusingvulgarwordsandtone.vSuchas:
@#@youshouldnotsaylikethisvSendussamplesoftheitemswewriteyouabout.vYoushouldsay:
@#@vWewouldappreciateyoursendingussamplesoftheitemsweareinterestedin.vOr:
@#@vPleasesendussamplesoftheitemsweareinterestedin.vOr:
@#@vWewouldbepleasedifyoucouldsendussamplesoftheitemsweareinterestedin.vOr:
@#@vWewonderifyoucouldsendussamplesoftheitemsweareinterestedin.vWearenotexpectedtosay:
@#@vWeregretwewontbeabletoshipyourorderuntilOctober12.vWeshouldsay:
@#@vWewilldoourbesttoshipyourorderonOctober12.Chapter2LooksandDressandPersonalAdornment(仪容与服饰仪容与服饰)1.theimportanceoflooksanddressandpersonaladornmentvDifferentlooksanddressandadornmenthavedifferentsocialeffects.Appropriatelooksanddressandpersonaladornmentshowyourrespecttoyourselfandtoothers.Looks,dressandpersonaladornmentarejustlikethepackageofgoods.Yourlooksanddresswillimpressyourcustomerswhichwillofcoursehavedifferentimpactsonyourbusiness.2.Looks2.1DefinitionandItsImportancevLooks,inabroadsense,includesdressandpersonaladornment,butspecificallyitreferstoface,hairstyle,fingernails,eyeglasses,perfumeusage,etc.Ifyouwanttomeetforeignbusinessmen,attendmeeting,youshouldpayattentiontosomedetails.v2.1PointsforAttentionv1)hairshouldbecleanandshort,withoutdandruff,avoidingtootrendy,yournasalhairshouldbecutshortv2)Donotweartoomuchjewelryv3)keepyourearscleanv4)sizeofyoureyeglassesshouldbeproper,frameworkshouldbeclean,donotwearglasseswithchainsv5)keepyourteethcleanandwhitev6)keepyourmouthclean,avoidbadbreath,donoteatonionsandgarlicv7)keepyourfingernailsshortandcleanv8)donotusetoomuchperfumev9)Ladyshouldavoidhairintheface,colorofthelipstickandnailpolishshouldbepopularorcommon,avoidbeingtoostrange.3.DressandPersonalAdornmentv3.1TheImportancevYourlooksanddresswillformth
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