罗兰贝格咨询项目流程简介PPT文件格式下载.ppt
- 文档编号:15429431
- 上传时间:2022-10-30
- 格式:PPT
- 页数:18
- 大小:1.58MB
罗兰贝格咨询项目流程简介PPT文件格式下载.ppt
《罗兰贝格咨询项目流程简介PPT文件格式下载.ppt》由会员分享,可在线阅读,更多相关《罗兰贝格咨询项目流程简介PPT文件格式下载.ppt(18页珍藏版)》请在冰豆网上搜索。
1ArestructuringprojectcasepresentationHowconsultingworksHansonChen2LinienConsultingprocessProjectmethodologiesProjectbackground3LinienConsultingprocessProjectmethodologiesProjectbackground4LinienTheclientisaleadingEuropeansanitarymanufacturerClientsoperationinChinaEnteredChinamarketin1996Hadtwoindependentoperationunits,onewhollyownedcompanyinNingbo,oneJVinShanghaiEmployed10foreignerandmorethan300ChineseProvidedsanitaryproductsandpipingproductsSoldthroughdifferentchannelsnation-wideDisappointingbusinessresultsSluggishsalesHighoperationcostIncreasingloss5LinienTheprojectistodevelopChinamarketbusinessrestructuringstrategyRestructuringstrategyCorporatestrategyMarketpositioningProductstrategyJVpartnershiphandlingOrganizationCorporatestructureOrganizationcapabilitySalesandmarketingChannelstrategySalesandmarketingprocessOperationprocessFinanceprocessProductionprocessLogisticsprocess6Linien3-monthprojectTheclientwassatisfiedwiththeprojectdeliverySteeringcommitteeClientProjectmanagerClientRolandBergerProjectteamClientRolandBergerRolandBergerBuyoutChinesepartnershipinShanghaiMergeofShanghaiandNingbosoperationDownsizingandmanagementlocalizationMarketrepositioningasatechnologyproviderStreamlineandrefocusproductportfolioStrategicdistributorbusinessmodelProjectorientedchannelstrategyRolandBergerrecommendations7LinienConsultingprocessProjectmethodologiesProjectbackground8LinienConsultingprocessoverviewProjectacquisitionImplementationsupportInternalanalysisExternalanalysisRestructuringconceptandplan9LinienProjectproposalandinitialpresentationarethesellingtoolsforconsultantsClientinitiatesprojectrequirementsClientinitiatedprojectrequirementsProjectproposalandpresentationtoclientClientselectedconsultingfirmsProjectcontentProjectmethodologyProjectorganizationProjectscheduleProjectfeeandpaymenttermsReferenceofexperience10LinienRestrucutringstrategywasformulatedafteranextensiveanalysisinternallyandexternallyProjectscheduleInternalanalysisExternalanalysisStrategyOrganizationProcessMarketCompetitionTrendStrategyformulationStrategicfocusoncoreproductsandcoremarketsLeveragesynergyOptimizeorganizationstructureandprocessFinalrecommendation11LinienProjectschedule项目内容1ContentMonthKickoffmeetingInternalanalysisExternalanalysisInterimpresentationRestructuringconceptandplanFinalpresentation23Projectteam4consultants3consultantsRestrucutringstrategywasformulatedafteranextensiveanalysisinternallyandexternally12LinienOne-consultant4-monthimplementationsupportwasofferedtotheclientafterwardsSalesoperationprocessmappingSalespersonnelincentiveschemeReportingsystemSalesandmarketingteamtrainingDistributornetworkre-establishmentProcessimplementationManagementconsultingContentofimplementationsupportStrongsalesorganizationStrongdistributornetworkOptimumsalesprocess13LinienConsultingprocessProjectmethodologiesProjectbackground14LinienInternalanalysisistofindouttheexistingopportunitiesandproblemswithintheclientExecutiveinterviewsFocusgroupinterviewsDatacollectionandprocessingProcessmappingQualitativeanalysisQuantitativeanalysisBrainstormingMethodContentStructureanalysisStrategymappingOperationalopportunitiesanalysisPlanningprocessProductionprocessLogisticsprocessSalesoperationMarketingapproachesTechnicalsupportingprocessCoststructurePersonnelcapacity15LinienExternalanalysisistoobtainin-depthunderstandingofmarketenvironmentMethodIndustryexpertsinterviews(construction,plumber,sanitaryware)TradechannelinterviewsProfessionalarchitectinterviewsCeramicindustryassociationinterviewsIn-fieldsurveyDeskresearchOnlineresearchStatisticyearbookIndustryjournalContentMarketpotentialanalysisMarketsizeMarketstructureMarketdistributionbygeographyMarkettrendMarketrestrictionCompetitionBusinesspartnershipAnalysisofsanitarywareindustryTradechannelDecorationcompanyDesigninginstitution16LinienThroughvariousworkshops,thesolutionsweregenerated,fine-tuned,thenfinalizedProjectworkshopBrainstormingPortfolioanalysisScenariosimulationSensitivityanalysisLogicchaindevelopmentDocumentationandpresentationMethodCorporatestrategyMid-termbusinessplanOrganizationstructureSalesandmarketingstrategyOperationoptimizationDelivery17LinienTipsasaprofessionalconsultantLeadershipOwnershipChanger-ship18LinienThanksforyourattention!
@#@
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 罗兰 咨询 项目 流程 简介