王老吉案例PPT课件下载推荐.ppt
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王老吉案例PPT课件下载推荐.ppt
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第一季度工作报告LOGOAMarketingplanaboutWangLaoji关于王老吉的营销方案关于王老吉的营销方案TEAMMEMBERSAMarketingplanaboutWangAMarketingplanaboutWangLaojiLaoji关于王老吉的营销方案单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO产品简介产品简介ProductIntroductionLOGODUOJIABAOgroupisaHongKongbasedbasethelargeprofessionalbeverageproductionandsalesenterprise.Atpresent,itsproductsincludemuchredcanned,bottledauthenticcoolteaandkunlunmountainspringwater.WANGLAOJIauthenticcoolteaisfoundedintheclearlightyears,hasbeen180yearsofhistory,knownasthefatherofcooltea.WANGLAOJIauthenticcoolteaproducedmuchforitspreventionofpathogenicfireandthecharacteristicsoftheroleofnaturalhealthmoreandmoregettheconsumersrecongnition.4完成情况Lookingtothefuture,thedrinksindustryunlimitedbusinessopportunities,butalsofullofchallenge,wehopethatwecanthroughmuchoftheprofessionalteamwithefforts,withthesupportofpartners,willthiscontainsnationalculturecharacteristicsofproducts,coveredthenation,totheworld,tocreateaworld-classChinesebrand,PromotethetraditionalChinesematerialculturetogainnew.单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO10/30/2022行业分析行业分析-竞争结构竞争结构Industryanalysis-competitionstructure潜在进入者Potentialentrants行业竞争者Industrycompetitors替代产品Alternativeproduct单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO10/30/2022市场定位市场定位Marketpositioning产品或服务的定位ProductorserviceorientationThefirstfewyearsWangLaoJimarketpositionisnotclear,theydontknowwhatbelongtowhattypeofbeverage.Asacoolteadifficult,asadrinkthesametrouble.atthebeverageindustry,CocaCola,Pepsicola,asarepresentativeofthecarbonateddrinks,KangShifu,asarepresentativeoftheteadrink,fruitjuicedrinksishardtoshakeinthemarketleader.SoWangLaoJihadtousecoolteabeveragestopositionyourself.单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO10/30/2022产品包装ProductpackagingWangLaojiwasfirstintroducedinredcans,thenloadingthepapertrayandbottledproduct.WangLaoJIclearmarketpositioning,Inordertobecomealeaderinherbalteadrink,wolaojihasdonethefollowingthings1,Redlookcanhaveastrongvisualeffect,istoresonatewithconsumers,encourageconsumerstobuy2,canenhancethebrandimage,makeWangLaojiinthedazzlingarrayofproductintroductionandremoval;@#@3,Constantinnovationintheproductpackagingtoenhanceenterprisecompetitivestrength;@#@单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO10/30/2022促销策略PromotionstrategyWangLaoJIfromdrinkingRedtanknotonlyputfirepreventionandcanreassureconsumersenjoylife.单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO10/30/2022促销策略PromotionstrategyTobetterevokeconsumersdemand,TVadvertisingusingconsumersthinkmostlikelytoputfirefivescenesofeverydaylife:
@#@eatinghotpot,andwatchallnight,eatingfriedfoodschips,barbecueandsummersunbathing,peoplehappyinthepicturetoenjoytheseactivitiesatthesametime,WangLaoJIhavedrunkredtank.Combiningstylish,dynamicadvertisingsongrepeatedlychantedbenotafraid,enjoylife,afraidtoputfire,drinkingWangLaoJI,whenpromptedconsumerstoeathotpot,barbecue,naturallythinkofWangLaojiredtank,therebycontributingtoapurchase.单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO10/30/2022单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO11分述促销策略PromotionstrategyTocreateanewcategoryisalwaysthefirstchoiceofbrandpositioning.Ifyouwanttoselectforthemselvesandstrongopponentsofdifferentbrands,theiradvertising,aslongasanewcategorytoconveyinformation,theeffectisoftenamazing.RedWangLaoJIwasthefirsttoputfirepreventionofthebeveragemarket,throughwhichconsumersknowandacceptthenewdrink,redWangLaojiwilleventuallybecomerepresentativeofherbalmaterial,naturalmaximumbenefits.单击此处编辑母版标题样式单击此处编辑母版文本样式第二级第三级第四级第五级2022/10/30LOGO12ThankforyourThankforyourwachingwaching
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