范文Getting the message教案1Word文档下载推荐.docx
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范文Getting the message教案1Word文档下载推荐.docx
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5.writeanadvertisement.
Ⅲ.BackgroundInformation
.HowDidAdvertisingcomeabout
Advertisingisawayofinformingpeopleofsomething.Thiscanrangefromtellingthemofaproductforsale,oraservice,orurgingthemtodosomething,oreventobringone’snamebeforethepublic.Soadvertisingcameoutquitenaturallyandtookmanyformsfromtheverybeginning.Forexample,thereisapapyrusdiscoveredatThebesofferingarewardforarunawayslave.Itisthreethousandyearsold—andit’sreallyanadvertisement!
SignboardsthatnotifiedpeopleofservicesavailablewereplacedoutsidedoorsinGreeceandEgyptaround1500B.c.—aformofadvertising.withtheinventionofprinting,advertisingbegantotakeonnewforms.About1477,inLondon,thefirstprintedadvertisementinEnglishannouncedaprayerbooksale.ThefirstnewspaperadvertisementappearedonthebackpageofLondonnewspaperin1625.Itwasnotuntil1704thatpaidadvertisementswereprintedintheUnitedStates.By1771therewere31newspapersinthecolonies,andallofthemcarriedadvertising.Today,ofcourse,weknowthatadvertisingisdonenotonlyinnewspapers,butalsoinmagazines,ontheradio,andontelevision.Thefirst“commercials”mercialsontelevisiondevelopedmostlyafterworldwarⅡ.TheideaspreadveryquicklyandtodaytheadvertisingthatisdoneonTVissofamiliartoallofusthatmanypeoplecanrememberthecommercialsevenbetterthantheshowstheysee!
2.SlogansforAdvertisements
justdoit!
只管去做。
(耐克运动鞋)
Feelthenewspace.感受新境界。
(三星电子)
Intelligenceeverywhere.智慧演绎,无处不在。
(摩托罗拉手机)
obeyyourthirst.服从你的渴望。
(雪碧)
Askformore.渴望无限。
(百事流行鞋)
Thenewdigitalera.数码新时代。
(SoNy影碟机)
welead.otherscopy.我们领先,他人仿效。
(理光复印机)
Impossiblemadepossible.使不可能变为可能。
(佳能打印机)
Therelentlesspursuitofperfection.不懈追求完美。
(凌志轿车)
Poetryinmotion,dancingclosetome.动态的诗,向我舞动。
(丰田汽车)
Thechoiceofanewgeneration.新一代的选择。
(百事可乐)
Nobusinesstoosmall,noproblemtoobig.没有不做的小生意,没有解决不了的大问题。
(IBm公司)
TakeToSHIBA,taketheworld.拥有东芝,拥有世界。
(东芝电子)
Let’smakethingsbetter.让我们做得更好。
(飞利浦电子)
Thetasteisgreat.味道好极了。
(雀巢咖啡)
Goodtothelastdrop.滴滴香浓,意犹未尽。
(麦斯威尔咖啡)
cometowheretheflavorismarlborocountry.光临风韵之境——万宝路世界。
(万宝路香烟)
Taketimetoindulge.尽情享受吧!
Flyhigher.越飞越高。
(白沙集团)
Futurewillbebetter.未来会更好。
(非常可乐)
Loveisinthefamily.爱在家庭。
(梦洁床垫)
Tobetrueforever.真诚到永远。
(海尔集团)
Advanceintothenewcentury.走进新世界。
(红河集团)
Timealwaysfollowsme.时间因我存在。
(罗西尼表)
outstandingcross-countryperformance,perfectfeelfortheroad.杰出的越野性能,完美的驾乘享受。
(北京吉普)
FlyingchinaSouthernAirlines,flyingwiththemostperfectservice.选择南方航空,完美服务相伴。
(中国南方航空公司)
Ⅳ.TeachingTime:
Fiveperiods
TheFirstPeriod
TeachingAims:
.Learnandmasterthenewwordsandexperssionsinthisperiod.
2.Talkaboutadvertisingandadvertisementstoimprovethestudents’speakingability.
3.Dosomelisteningpracticetoimprovethestudents’listeningability.
4.Practisemakingcomplaintsandexpressingemotions.
TeachingImportantPoints:
.masterthefollowingphrases:
take...intoconsideration
inchargeof
betoblameforsth.
2.Improvethestudents’speakingabilitybytalkingaboutadvertisingandadvertisements.
TeachingDifficultPoints:
.Helpthestudentstoimprovetheirlisteningability.
2.Helpthestudentstoexpressemotions.
Teachingmethods:
.Talkingmethodtoimprovethestudents’speakingability.
2.Listeningmethodtotrainthestudents’listeningability.
3.Pairworkorgroupworktomakeeverystudenttakeanactivepartinclass.
TeachingAids:
.themultimedia
2.theblackboard
3.anewspaperandamagazine
TeachingProcedures:
StepⅠGreetings
Greetthewholeclassasusual.
StepⅡLead-inandwarmingup
T:
Lookatthisnewspaper.whatcanyousee?
Ss:
Someadvertisementsinit.
yes,therearetoomanyadvertisementsinthisnewspaper.Nowlookatthismagazine.Therearealsosomeadvertisementsonthelastfewpages.Everywherewecanfindadvertisements.whenwewalkinthestreet,wecanseeallkindsofadvertisementsinshopwindowsandonbothsidesofthestreet.SomefamousactorsoftenappearinTVadvertisements.Doyoulikeadvertisments?
S1:
yes.
why?
Ithinkanadisinformativeandcanhelppeoplebuyandsellgoods.
Good.whataboutyou,LiNa?
S2:
Ialsolikeads.Becauseadscanwide
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