市场营销作业 3Word格式.docx
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市场营销作业 3Word格式.docx
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Nameinforeignlanguage:
TSINGTAOBREWERYCO.,LTD
Headquarterssite:
birdscityofshandongprovince
Timeoffounding:
19930616
Businessscope:
beer,domesticbusiness,theself-managementimportandexportbusiness
Thecompanyproperties:
thestock
Employeenumber:
28542
ListedmarketinShanghai
Listedcode:
600600
Creatinglocation:
Legalperson:
JinZhiGuo
Registeredcapital:
1.35098billionyuan
Birds\"
beerenterpriseintroduction
beerCo.,LTD(hereinafterreferredtoas\"
thebirds\"
beer\"
)wasestablishedonthebasisoftheAugust1903bytheGermanbusinessmenandBritishbusinessmaninajointventureinbirds\"
createGermanicbeercompanyaftercompanyshares,itisChinathathasalonghistoryofbeermanufacturer,the2008BeijingOlympicGamesofficialsponsors,enteringtheworld'
sbrand500strong.OnJuly15,1993(0168)sharesafterbeertotheHongKongstockexchangelisting,isthefirstChinesemainlandinoverseaslistingoftheenterprise.InthesameyearAugust27,,andthebirds\"
beer(600600)listedonShanghaistockexchange,becomingChina'
sfirstbothinlistedcompany.The1990s,usingbankruptcyrestructuring,mergerandacquisition,establishingajointventurecapitaloperationandsoonthemanykindsofways,beerinChinaafter19provinces,municipalitiesandautonomousregionshavemorethan50ofbeerproductionbase,thebasiccompletednationwidestrategiclayout.Tsingtaocompanyin2010hasbeenfinishedbeersalesof6.35millionlitres,up7.4%,andrealizethemainbusinessincomeofRMB19.61billionyuan,upby10.4%;
NetprofitofRMB1.52billionyuan,ayear-on-yearincreaseof21.6%.Continuetomaintainprofitgrowththansalesincomegrowth,salesincomegrowththansalesincreasegoodmomentumofdevelopment.Birds\"
beersoldintheUnitedStates,Japan,Germany,France,Britain,Italy,Canada,Brazil,Mexicoandothermorethan70countriesandregions.GlobalbeerindustryBarthReportaccordingtoauthoritativeReportproductionranking,blueforthesixthlargestbeerbeermanufacturer.Tsingtaobrandhasalonghistory,andintheinternationalinfluenceisbigger,butthegreat,theshipisverysmall.\"
In1998,thecompanymadeabigfamousbrand\"
developmentstrategy,andstartonalargescaleexpansionofmergersandacquisitions.Thestrategyoftsingtaofocusfrom\"
and\"
into\"
bigger\"
fromexpansiontointegration.TsingtaoBrandintheWorldBrandValuelaboratory(WorldBrandValueLab)ofthe2010yearoftheChinaBrand500strong\"
toprankinginthe27a,BrandValuehasalreadybeenupto41.176billionyuan.Birds\"
beeralmostinclude1949yearssincethefoundingofthebeerqualityappraisalheldallthegoldmedal,andinallovertheworldofinternationalcomparisoncontestheldinmanytimeswonthegoldmedal.In1906,justthreeyearsafterthefactoryofbeerinMunichbeerexpowonthegoldmedal;
Threetimesinthe1980stheUnitedStatesrankedoninternationalbeercontest;
1991,1993,1997respectivelyinBelgium,SingaporeandtheSpanishinternationalcompetitionandcomparisonwonthegoldmedal;
In2006,thebirds\"
beeronForbes\"
in2006,thecreditenterpriseofthe\"
top200,ranked68a;
In2007wontheAsianbrandsannualawardceremony;
In2005(thefirst)and2008(secondsession)fortwoconsecutivesessioninthefinancialtimespublished\"
thetenworld-classbrand.\"
Including2008inindividualrankings,alsoincludethebirds\"
beerbrandvalue,highqualitybrand,productandservice,brandvalueoverseaslistfourcrownofthelist;
In2009,thebirds\"
beerwontheShanghaistockexchange\"
corporategovernancespecialaward,the2009annualboardofdirectorsaward\"
\"
theworldbrand500strong\"
andmanyotherhonours,andseventhgain\"
China'
smostrespectedenterprise\"
award;
In2010,afterthefifthCiDengbeerlist\"
fortune\"
magazine\"
smostadmiredcompanies\"
.Birds\"
beerto\"
becomeaglobalinfluenceofthebrandwithinternationalcompany\"
forthevision,unceasinglywillinnovate,\"
withourpassion,brewingthebeer,globalconsumerpreferencesforlifecreatehappiness!
\"
Briefproductprofile
beerbeganin1876onthemarket.Inspring,bushcompany,adoptingtheuniquejuwoodoxaliscorniculataprocess,fromselectmaterials,saccharificationandfermentation,filter,untileveryworkingprocedureofcanned.Productionoutofth
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