新剑桥商务英语高级单词总结Word文档格式.docx
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新剑桥商务英语高级单词总结Word文档格式.docx
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6.reportto:
toberesponsibletosomeoneandtotakeinstructionsfromhimorher
7.subordinates:
peopleworkingundersomeoneelseinahierarch
8.industrialbelt:
anareawithlotsofindustrialcompanies,aroundtheedgeofacity
9.wealth:
theproductsofeconomicactivity
10.productivity:
theamountofoutputproduced(inacertainperiod,usingacertainnumberofinputs
11.corporateethos:
acompany’swaysofworkingandthinking
12.collaboration:
workingtogetherandsharingideas
13.insulatedorisolated:
alone,placedinapositionawayfromothers
14.fragmentation:
breakingsomethingupintopieces
15.motivate:
Toinspire,toinduce,togiveareasonorincentivetosomeonetodosomething.
16.employee:
Apersonemployedbysomeoneelse,workingformoney.
17.laborrelations:
Relationsbetweenemployersandemployees,managersandworkers,managementandunions.
18.responsibility:
Havingcontrolofsomethingaspartofyourjob
19.wages:
Moneypaid(perhourordayorweek)tomanualworkers
20.salary:
Afixedregularpaymentmadebyemployers,usually,forprofessionalorofficework.
21.benefitsorperks:
Advantagesthatcomewithajob,apartfromwagesorsalary.
22.promotion:
Toberaisedtoahigherrankorbetterjob.
security:
Knowingthatthereislittleriskoflosingone’sjob.
24.skilled:
Havingparticularabilities,acquiredbytraining.
25.subcontractor:
Anycompanythatprovidesgoodsorservicesforanotherone
26.component:
Anyofthepiecesorpartsthatmakeupaproduct,machine,etc.
orcontractingout:
Buyingproductsorprocessedmaterialsfromothercompaniesratherthanmanufacturingthem
28.capacity:
The(maximum)rateofoutputthatcanbeachievedfromaproductionprocess
29.plant:
Thebuildings,machines,equipmentandotherfacilitiesusedintheproductionprocess
30.location:
Thegeographicalsituationofafactoryorotherfacility:
31.inventory:
Thestockofanyitemorresourceusedinanorganization(includingrawmaterials,parts,supplies,workinprocessandfinishedproducts)
32.leadtime:
Thetimeneededtoperformanactivity.tomanufactureordeliversomething)
channel:
allthecompaniesorindividualsinvolvedinmovingaparticularkindofgoodsorservicefromtheproducertotheconsumer.
launchaproduct:
tointroduceanewproductontothemarket.
opportunities:
possibilitiesoffillingunsatisfiedneedsinsectorsinwhichacompanycanprofitablyproducegoodsorservices
research:
collecting,analyzingandreportingdatarelevanttoaspecificmarketingsituation(suchasaproposednewproduct)
segmentation:
dividingamarketintodistinctgroupsofbuyerswhohavedifferentrequirementsorbuyinghabits
:
wrappersandcontainersinwhichproductsaresold
ofsale:
placeswheregoodsaresoldtothepublic–shops,stores,kiosks,marketstalls,etc.
concept:
anideaforanewproduct,whichistestedwithtargetconsumersbeforetheactualproductisdeveloped
features:
attributesorcharacteristicsofaproduct:
quality,price,reliability,etc.
representative:
someonewhocontactsexistingandpotentialcustomers,andtriestopersuadethemtobuygoodsorservices
advertising:
freeadvertising,whensatisfiedcustomersrecommendproductstotheirfriends.
orprestigeadvertising:
advertisingthatmentionsacompany’snamebutnotspecificproducts.
agencies:
companiesthathandleadvertisingforclients.
account:
acontractwithacompanytoproduceitsadvertising.
advertisingbudget:
theamountofmoneyacompanyplanstospendindevelopingitsadvertisingandbuyingmediatimeorspace.
brief:
thestatementofobjectivesofanadvertisingcampaignthataclientworksoutwithanadvertisingagency.
campaign:
theadvertisingofaparticularproductorserviceduringaparticularperiodoftime.
customersortargetmarket:
adefinedsetofcustomerswhoseneedsacompanyplanstosatisfy.
planners:
thepeoplewhochoosewheretoadvertise,inordertoreachtherightcustomers.
thresholdeffect:
thefactthatacertainamountofadvertisingisnecessarytoattractaprospectivecustomer’sattention.
comparative-paritymethod:
choosingtospendthesameamountonadvertisingasone’scompetitors.
advertisingduringperiodsorseasonswhensalesarenormallyrelativelypoor.
writingdownthedetailsoftransactions(debitsandcredits)
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- 剑桥商务英语 高级 单词 总结