高中英语创新方案译林版必修4江苏专版Unit 1 Section 5 Word版含答案文档格式.docx
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高中英语创新方案译林版必修4江苏专版Unit 1 Section 5 Word版含答案文档格式.docx
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C.Gatheringinformationfromtheresearch.
D.Guessinghowtheaudiencewillreact.
3.WhichofthefollowingisNOTthestepofbuildinganadcampaign?
A.Doingresearchonthetopic.
B.Determiningthetargetaudience.
C.Choosingtheformsofmedia.
D.Caringabouttheissue.
4.Thehandoutisto________.
A.teachushowtobuildanadcampaign
B.telluswhatanadcampaignis
C.showuswherewecanputanad
D.explaintouswhyweshouldbuildanadcampaign
答案:
1.A 2.C 3.D 4.A
Ⅱ.ReadthetextAntismokingadcampaignanddecidewhetherthefollowingstatementsaretrue(T)orfalse(F).
1.Teenagestudentsthinkthatsmokingissomethingenjoyable.(T)
2.Asiahasthelargestnumbersofsmokersintheworld.(F)
3.Itseemsthatyoungpeopledon'
tcareabouttheirhealthandfuture.(F)
4.Anantismokingcampaignmayresultinteenagers'
parentsstoppingsmoking.(T)
Ⅲ.Fillineachblankwithnomorethanthreewordsaccordingtothetexts.
Howtobuildanadcampaign
Basicinformation
Details
Example:
Antismokingadcampaign
Who
Determineyourtargetaudiencebyresearchingand
(1)analyzing/analysing_related_information.
Thetargetaudienceofouradcampaignishighschoolteenagers.
What
Beforeplanningapublicwelfarecampaign,youneedtoknow:
▲Whatyouraudiencealreadyknow;
▲Whattheyfocuson;
▲Whetherthereisanyhistory
(2)appealing_tothem;
▲Howtheproblemproduces(3)an_effect/influenceontheirlives.
▲(5)Educatingthemaboutthebadphysicaleffectsofsmoking
▲Explaininghowmuch(6)benefittheycangetfromgivingupsmoking
▲Showinghowsmokingcauses(7)damagetotheirhealth
How
Youcan(4)choosefromavarietyofwaystomakeyourmessagesunderstoodbyyourtargetaudience.
▲Putting(8)large_postersaroundtheschoolwithourlogoandslogan
▲(9)Offering/Givingstudentsmoreinformationaboutsmokingonourwebsite
▲Publishinganarticleintheschoolmagazineto(10)informstudentsofthedangersofsmoking
▲Organizinganessaycompetition
Ⅰ.单词拼写
1.Theroleofthenewsmedia(媒体)informingpublicopinionisveryimportant.
2.Carswithoutsecuritydevicesareaneasytarget(目标)forthethief.
3.Heletmebuyapacket(包)ofgumforhim.
4.Thepoliceappealed(呼吁)totheaudiencenottopanic,sayingthattherewasnoimmediatedanger.
5.Ifyouurge(力劝)someonetodosomething,youtryhardtopersuadehimtodoit.
Ⅱ.拓展词汇
6.determinevt.确定,查明;
决定;
裁决→determinedadj.坚决的,有决心的→determinationn.决心
7.analysisn.分析,分析结果→analysevt.分析
8.reactvi.做出反应,回应→reactionn.反应,回应
9.personallyadv.个别地;
就本人而言;
本人,亲自→personaladj.个人的,私人的→personn.人
10.poisonousadj.有毒的→poisonn.有毒物;
毒药
11.smokern.吸烟者→smokev.吸烟n.烟
12.shockvt.使震惊,使惊愕n.震惊,惊愕→shockingadj.令人震惊的→shockedadj.(人)感到震惊的
[巧记单词]
例词
规律
派生词
determine去eation→determination
v.+(a)tion→n.
poison+ous→poisonous
n.+ous→adj.
Ⅲ.补全短语
1.figureout明白,弄懂
2.inadvance预先,提前
3.appealto吸引,引起兴趣
4.beconcernedabout关心
5.getsth.across使被理解
6.giveup放弃,戒掉
7.resultin结果,导致
8.discouragesb.fromdoingsth.阻止某人做某事
9.provide...with给……提供
10.informsb.about通知/告知某人……
11.puttogether组织;
整理出;
组装
12.diefrom死于,因……而死
1.[教材原句]Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.
重要的是,你得确切弄清楚想要告诉受众什么,想让他们做什么。
[句型点拨]Itis+adj.+(forsb.)todosth.句型。
[佳句赏析]InmanyhousesitisnecessarytoputalimitonthetimethechildrencanwatchTV.
大多数家庭对孩子看电视的时间加以限制是必要的。
2.[教材原句]Whenplanningapublicwelfarecampaign,youmaywanttoaskyourself...
在设计公益广告宣传活动时,你可能想要问自己……
[句型点拨]状语从句的省略。
[佳句赏析]Whenveryyoung,shebegantolearntoplaythepiano.
她很小时就开始学习弹钢琴。
Howdoyoubuildanadcampaign?
Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.
Therearethreemajorquestionsyoumustfirstconsider:
1Whoistheaudienceforyouradcampaign?
Thepeopleyouwanttoreachareyourtargetaudience.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Youwillneedtoexplorewhattheaudiencealreadythinks.It
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