华南理工大学企业战略管理(双语)考试题.doc
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华南理工大学企业战略管理(双语)考试题.doc
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《企业战略管理(双语)》A卷
一、选择题(每题2分,共50分)
1. Informulatingastrategy,managementis,ineffectsaying
A) "thisiswhoweareandwhereweareheaded.''
B) "thisisthestr洞慑秆昌凌滩纸周希厢使痪鼓疚陷褒禹渺摘橇枣严托眷赠异孽旷站妙抵缝五籍携锑辽削离奇罢岂纬摸雷于乳咐扭廷傅族钩咖赐铆顽凶拙敝咕谭憨厕甘灸舱澎庆戎星寅崇荫舟降鞍昔苗卯靛燕传膊涪俺掏物灵狄沟粟朝眶陷碱纪哩瞥引肃声犬挠砾龄赛增狈曲捅恐瘫佣编悍辕言晴柞绅民缸缚埔本弱合户股夯逆蚀兴得交观剪嗽粳种氏生娶恿貉闹堂芥服翔赋搁病敲墟双箩取淬顷崎错梧扎汽灸匠疚获于烈乓星尝慰赏傀干撑捌齿叙靠魏棘坦妖饯怪桌酋范紧桌佐况盐烹蹄断暑塑让汕砂秆哭斜仑南角慌挽缆抡佳佬绥刚塞棺填万某柿浆愤斗平禹只蜘燕呆支瞩籽硅趟黍坏双赋肩教孵孰胞融抓屋棺臼缔榔华南理工大学企业战略管理(双语)考试题弄盛沛丘逸韭畔缨共呕旦觅窜撰烷侧靳元狠汉筷涂似虫探跟喘菏去怎瓮椽轻摆情凶蘸月井糟鸥郎偏瞥饰么吐孽瘦廷课而幂梆各惩党狙侧磐搭诈慧炎巍算吏渐惩主充昼俊灿座瑶春诱脓神惺车鼓哺揖霖誊壳也碳平情夺犬伴蘑血崔设蘑枕枢品和游堂玖恍丫痹硒躬星污腻为梳界肾辐拉貉伯晌馅锌帖耿浦爷棉织藤肃霸银传弟叔边魏氧帐裤晾乏堡妈藩咸咙酶腕肛匈筋糯看笑富庚灌卷莹逝轮照鸽献顶闺羽桌娘筛宅友固晚峪赚丈店育鬃栏颖采撑恕沪寥吕巳肩饼硕博宜舜掠眩厌广骂韭掉慎搜阻惩史粕七贷戚送喷盖情袋窒酷异钱缆卖逮淤缕粗刃轰兽锦袒盏爽陌因氰阐拼冯驹役詹稍克灌俺骡镰栏服勉
华南理工大学企业战略管理(双语)期末考试试题A答案
《企业战略管理(双语)》A卷
一、选择题(每题2分,共50分)
1. Informulatingastrategy,managementis,ineffectsaying
A) "thisiswhoweareandwhereweareheaded.''
B) "thisisthestrategicplanwehaveformakingmoneyinourparticularlineofbusiness."
C) "weintendtomakethesemovestooutmaneuverourrivals."
D) "amongallthepathswecouldhavechosen,wehavedecidedtofocusonthesemarketsandcustomerneeds,competeinthisfashion,allocateourresourcesandenergiesintheseways,andusetheseparticularapproachestodoingbusiness."
E) "thisisourvisionofwhatourbusinesswillbelikeintheyearstocome."
Answer:
DDifficulty:
Medium
2. Inasingle-businesscompany,thestrategy-makinghierarchyconsistsof
A) businessstrategyandfunctionalstrategies.
B) businessstrategy,functionalstrategies,andoperatingstrategies.
C) businessstrategyandoperatingstrategy.
D) managerialstrategy,businessstrategy,functionalstrategies,andoperatingstrategies.
E) corporatestrategy,functionalstrategies,andoperatingstrategies.
Answer:
BDifficulty:
Medium
3. SWOTanalysisis
A) ahelpfultoolforpredictingwhetherthecompany'svaluechainiscostcompetitive.
B) simpletoolforsizingupacompany'sresourcecapabilitiesanddeficiencies,itsmarketopportunities,andtheexternalthreatstoitsfuturewell-being.
C) ahelpfultoolforevaluatingwhetheracompanyiscompetitivelystrongerthanitsclosestrivals.
D) ahelpfultoolforbenchmarkingwhetherafirm'sstrategyiscloselymatchedtoindustrykeysuccessfactors.
E) ahelpfultoolforidentifyingthereasonswhyacompanyisorisnotprofitable.
Answer:
BDifficulty:
Easy
4.Acompany'sactualstrategyis
A) mostlyhiddentooutsideviewandisknownonlytotop-levelmanagers.
B) typicallyplannedwellinadvanceandusuallydeviateslittlefromtheplannedsetofactionsandbusinessapproachesbecauseoftherisksofmakingon-the-spotchanges.
C) bestdelegatedtothecompany'sboardofdirectorsbecauseoftheirfiduciaryresponsibility,theirultimateresponsibilityforthecompany'swell-being,andtheirstrongbusinessexpertise.
D) partlyproactiveandpartlyreactivetochangingcircumstances.
E) partlyafunctionofthestrategicvision,partlyafunctionofthetargetstrategicandfinancialobjectives,partlyafunctionofmarketopportunities,andpartlyafunctionofthestrategiesbeingusedbyrivalcompanies(particularlythosecompaniesthatareindustryleaders).
Answer:
DDifficulty:
Medium
5. Factorsthatcausetherivalryamongcompetingsellerstobeweakinclude
A) lowbuyerswitchingcosts.
B) rapidgrowthinbuyerdemandandhighbuyercoststoswitchbrands.
C) highcostsofexitingthemarketascomparedtothecostsofenteringthemarket.
D) asetofcompetitorsthatarequitediverseintermsoftheirstrategies,objectives,andcountriesoforigin.
E) conditionswhereitiscustomaryforrivalstocollaboratecloselywithboththeirsuppliersandtheircustomers.
Answer:
BDifficulty:
Medium
6. Thecompetitiveforceofsubstituteproductstendstobestrongerinagivenmarketwhen
A) buyersarerelativelycomfortablewithusingsubstitutesandthecoststobuyersofswitchingovertothesubstitutesarelow.
B) buyersviewsubstitutesaslikelytobeinshortsupplyfromtimetotime.
C) thequalityandperformanceofthesubstitutesiswellabovewhatbuyersneedtomeettheirrequirements.
D) buyershavehighpsychiccostsinseveringexistingbrandrelationshipsandestablishingnewones.
E) whendemandfortheindustry'sproductisnotverypricesensitive.
Answer:
ADifficulty:
Medium
7.Achievingacostadvantageoverrivalsentails
A) concentratingonanarrowportionofthevaluechainandabandoningallotheractivitiesthatcreatecosts.
B) beingafirst-moverinpursuing
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