剑桥BEC高级真题第三辑TEST3.doc
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剑桥BEC高级真题第三辑TEST3.doc
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READING 1hour
PARTONEQuestions1-8
BEC 第三辑高级Test3
lLookatthestatementsbelowandatthefiveextractsontheoppositepagefromtheannualreportsoffivemobilephonecompanies.
lWhichcompany(A,B,C,DorE)doeseachstatement(1-8)referto?
lForeachstatement(1-8),markoneletter(A,B,C,DorE)onyourAnswerSheet.
lYouwillneedtousesomeoftheselettersmorethanonce.
lThereisanexampleatthebeginning,(0).
Example:
0Thiscompanyhasnodirectcompetition.
A B C D E
1Thiscompanyisstillmakingafinancialloss.
2Thiscompanyishavingpartofitsbusinesshandledbyanoutsideagency.
3Thiscompanyhasgrownwithoutundueexpense.
4Thiscompanyistryingtofindoutwhatthemarketresponsewillbetoanewproduct.
5Thiscompanycontinuestolosecustomers.
6Thiscompanyaimstotargetaspecificgroupofconsumers.
7Thiscompanyisfindingitlessexpensivethanbeforetoattractnewcustomers.
8Thiscompanyhasrationaliseditsoutlets.
A
Ourmanagementteamisdedicatedtodeliveringoperationalexcellenceandimprovedprofitability.Inthecomingyear,wewillfocusourmarketingonprofessionalyoungadults,whorepresentthehighvaluesegmentofthemarketandwho—accordingtoindependentresearch
—aremostlikelytoadoptourmoreadvancedmobiledataproducts.Customerretentioniscentraltoourstrategy,andwehavebeensuccessfulinreversingthecustomerlossofrecentyearsbyloyaltyandupgradeschemes.Arestructuringprogramme,resultingfromchanging
marketingconditions,hasseenourworkforcescaleddownto6,100people.
B
Astheonlynetworkoperatorinthecountry,ourmarketingisaimedatexpandingthesizeofthemarket.Inthebusinesssector,wehavetargetedsmallandmedium-sizedbusinessesbyofferingstandardisedservices,andlargecustomersbyofferingtailoredtelecommunicationssolutions.Wehavebeenattheforefrontofintroducingnewtelecommunicationstechnologyandservicesandhaverecentlydistributed150ofourmostadvancedhandsetstocustomerstoassessthelikelydemandforadvanceddataservices.Lastyear,theindustryrecognisedourachievementwhenwewonanationalawardfortechnologicalprogress.
C
Anewmanagementteamhasdrivenourimprovedperformancehere.Itiscommittedtobringingthebusinessintoprofitabilitywithinthreeyearsafterreachingbreak-evenpointinthenextfinancialyear.Wearefocusedondeliveringrisinglevelsofcustomerserviceandanimprovementinthequalityandutilisationofournetwork.Goodprogresshasbeenmadeonallthesefronts.Thecostofacquiringnewsubscribershasbeenreducedandnewtariffshavebeenintroducedtoencouragegreateruseofthephoneinthelateevening.
D
Wehavecontinuedtoexpandournetworkinacost-efficientmannerandhaveconsolidatedourretailsectionbycombiningourfourwholly—ownedretailbusinessesintoasingleoperatingunit.Weexpectthistoenhanceouroperationaleffectivenessandtheconsistencyofourservice.Ourambitionistogivecustomersthebestretailexperiencepossible.Wewere,therefore,delightedearlierthisyearwhenwewonamajorEuropeanawardforcustomerservice.Thiswasparticularlypleasingtousaswehavealwaysgivenhighprioritytocustomersatisfactionandoperationalexcellence.
E
Here,wearefocusedoncontinuouslyrealisingcostefficienciesaswellasimprovingthelevelofcustomersatisfactionandretention.Wehavealreadytakeneffectivemeasurestoreducecustomerlossandtostrengthenourdeliveryofcustomerservice.Thequalityofournetworkhasimprovedsignificantlyoverthepastyearandanincreaseintheutilisationofournetworkisnowapriority.Theoperationofourcustomerservicecentrehasbeenoutsourcedtoacallcentrespecialistandthishasledtoasubstantialincreaseinthelevelof
service.
PARTTW0
Questions9-14
lReadthistexttakenfromanarticleabouttheimportancetocompaniesofnotlosingtheiremployees'knowledge.
lChoosethebestsentencefromtheoppositepagetofilleachofthegaps.
lForeachgap(9-14),markoneletter(A-H)onyourAnswerSheet.
lDonotuseanylettermorethanonce.
lThereisanexampleatthebeginning,(0).
Protectrhgthecorporatememory
Manycompaniesrisklosingexpertisethroughjobcuts.Butbyanalysinghowstaffinteract,theymaybeabletominimisethedamage.
Manystaffhaveknowledgewhichisessentialtotheircompany.Sowhatcanbusinessesdotoavoidlosingthatexpertisewhenstaffleave,andtodis-suadeemployeesfromkeepingtheirknowledgetothemselvesinthefaceofpossiblejobcuts?
First,theyneedtorecognisetheproblem.Adownturnintheeconomyexposesmanycompanies’lackofcommitmenttounderstan
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- 剑桥 BEC 高级 第三 TEST3