人力资源outcome1作业.docx
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人力资源outcome1作业.docx
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人力资源outcome1作业
Outcome1
DE3DManagingPeopleandOrganisations
CandidateName
ZHOURonghan
CandidateClass
FS1
CandidateID
GJ110112243
Assessor’sname
ZHAOHui
Date
21thOctober,2013
1stRecordofPerformance
2ndRecordofPerformance
Declaration
Iherebydeclarethatthissubmissionismyownworkandthat,tothebestofmyknowledgeandbelief,itcontainsnomaterialpreviouslypublishedorwrittenbyanotherpersonormaterialwhichhastoasubstantialextentbeenacceptedfortheawardofanyotherdegreeordiplomaatanyuniversityorotherinstituteofhigherlearning,exceptwheredueacknowledgmenthasbeenmadeinthetext.
原创性声明
兹呈交的论文,是本人在导师指导下独立完成的研究成果,在论文写作过程中参考的其他个人或集体的研究成果均在文中以明确方式标明,本人依法享有和承担由此论文而产生的权利和责任。
Signature(签名):
ZHOURonghan
Date(时间):
21thOctober,2013
1.With reference to the case study, summaries the relationship between goals, objectives , policyand advise the management of Scotia Airways of the contribution each willmake to effective managerial performance.
Answer:
Goals:
Organizationsareusuallymatchestothepurposeofachievingthespecificgoals.Thegoalalsodeterminesthedirectionthattheorganizationwilltakeoverthelongterm.Theyareextremeimportantforanorganization.Thetypicalgoalscontainsoftheoperationalgoals,consumergoals,productgoalsandprimarygoals.
Operationalgoals
Theoperationalgoalsarethelargestgoalofacompany.Theywillinfluenceonthewaysinwhichweastheorganizationwilloperate.Suchustheenvironmentallyormanagingethically.Theoperationalgoalsnotonlyincludetheproductdevelopmentgoals,Marketcompetitiongoals,butalsothesocietygoals.Fromthiscase,thelargegoaloftheScotiaAirwaysScotiaAirwaysisthatnotonlyestablishtheairlineinMajorEuropeantouristdestinations,butalsodeveloptheflightstomajorbusinesscentersinEasternEuropeanandtheMiddleandtheFarEast.
Consumergoals
Differentfromoftheoperationalgoals,theconsumergoalsincludetheprices,quality,andservicesavailabilityorproduct.Thesegoalscouldhelptheorganizationstoofferproductsandservices,whichareconsumerneedsandwants.Inthiscase,valetstoassistthepassengersinboardingtheplane,gourmetmealsandarangeofin-flightservicesandentertainment.Thisistheconsumergoals.
Productgoals
Theproductgoalsrelatetosuchthingsastherangeofproductsandserviceonoffer.Thesegoalsaffecttheproductsthatweproduceorsell,includingqualityofproduct,technology,staffskill.Inthiscase,theScotiaAirwaysofferseveralvalueaddedservicesandcoverseightdestinationsacrossEurope,includingBrussels,Paris,Frankfurt,Madrid,Rome,Lisbon,AmsterdamandCopenhagenaswellasdomesticflightstoManchester,Birmingham,BristolandfourLondonairports.
Secondarygoals
ComparedwiththeProductgoals,theSecondarygoalsthathavebeensetbyorganizations,whicharenotseenasthemostimportantthings.Generally,secondarygoalsareincludedsocialresponsibilityandinwardinvestment.Inthiscase,FutureopportunitiesseemlikelyastheEUandUKgovernmentrelaxtheircontroloverthelicensingofairlineprovision.Theycanoffermoredestinations.
Objectives
Objectivesaremorespecificanddefinethanthegoals.Therearefiveconditionsofobjectives.Theyarespecific,Measurable,Attainable,RealisticandTime.
OrganizationobjectivesshouldbeattainableandrealisticinthelightoftheMarketResearch.Theobjectivesarealsoachievable,particularlyinrelationtotheproduction;theobjectivesmusthavethetimerestrictions.Thetypicalobjectivesincludegrowthmaximization,salespolicy,socialobligation,andinwardinvestment.
Growthmaximization
TheOrganizationneedtosettheobjectiveofgrowthmaximization.Inthiscase,theScotiaAirwaysoffers long haul destinationsinthenext5years.Theseniormanagementteamhavealreadystarteddrawinguppreliminaryplansfortheexpansion.
Salespolicy
Salespolicyisdifferentfromthegrowthmaximization,whichisaleadingandencouragingsalesmeasure.Itpurposesistopromotesales,tothesalesbringsecurityandrelaxed.Theorganizationobjectivesandstrategyarethedirectionofthesalespolicy.Inthiscase,atheScotiaAirwaysoffertheservicestheoutstandingqualityintheluxurybusinessclass.
Socialobligation
Thesocialobligationalsoisrequiredbytheorganization.Socialobligationoftheorganizationnotonlyassumelegalresponsibilityfromthecreationprofitandstakeholdersbutalsoneedtobearobligationfromemployees,thecustomers,thecommunity,andtheenvironment.Inthiscase,Thecompanyisverymuchregardedasafamily-stylebusinessandhasestablishedarangeofsuppliersandclientsthatareseenastheextendedfamily.
Relationship
Objectivesisasmalltarget,whichpavesthewayfor
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