CRM客户关系PPT文件格式下载.ppt
- 文档编号:14304737
- 上传时间:2022-10-21
- 格式:PPT
- 页数:91
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CRM客户关系PPT文件格式下载.ppt
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@#@PricewaterhouseCoopersresearch,DISTRIBUTIONOFCUSTOMERS,ESTIMATEDPROFITDISTRIBUTION,CustomerRelationshipManagementWorkshop,Why-CRM,FourtypesofCRMProspectingLoyaltyCross-sell/Up-sellWinbackandsave,CustomerRelationshipManagementWorkshop,CustomersLifeStage,Advocate,Supporter,Customer,Prospect,Loyaltysegment,RetailStore,Phone,DirectMail,Internet,Channel,SingleAdults,ChildlessCouples,YoungFamilies,EstablishedFamilies,MatureAdults,LifeStage,MediaCampaign,CustomerRelationshipManagementWorkshop,CustomerAcquisitionandManagement,CustomerRelationshipManagementWorkshop,TheValueProcess,Relationperceivedashighlyvaluable,Highdegreeofcustomersatisfaction,Highdegreeofloyalty,Valueofrelationhighforbothparties,SelectedCustomers,CRMStrategy,CustomerRelationshipManagementWorkshop,ThePathtoStrategicCustomerCare,CustomerSatisfaction/Loyalty,CustomersLifetimeValue,TheMarriage,TheRelationship,TheCourtship,CustomerRetention,StrategicCustomerCare,CustomerAcquisition,CRM,CustomerRelationshipManagementWorkshop,MeasuringLoyaltyintheCRMProcess,CustomerSatisfaction/Loyalty,CustomersLifetimeValue,CRM,CustomerRetention
(2),StrategicCustomerCare(3),CustomerAcquisition
(1),Transaction,Product,CustomerRelationshipManagementWorkshop,Transformedcustomeracquisitionandmanagement,TransformationofOrganizationInvolvesSixCrucialAreas,TechnicalArchitectureandTools,Information,FeedbackandLearning,StrategyandGoals,Processes,SkillSets,Organization,CustomerRelationshipManagementWorkshop,SixCrucialAreas,StrategyandGoalsEstablishingstrategiesandgoalsinfocusingonthemostprofitableprospectsandcustomersandproperlyhandlingthelessprofitableoneSegmentsofcustomersarechosenspecificallyforacquisition,management,cross-salesandretentionShouldbecommittedbythecompanysCEOortheboard,CustomerRelationshipManagementWorkshop,SixCrucialAreas,SkillsSetsExpertassessmentandimplementationofevolvingtechnology(currenthardwareandsoftwareavailability,customeranalysisapplication)allowforCRMprogramMarketingknowledge(DM,mediaemploymentandTelemarketing)andcustomeranalysisskillsarerequiredtoblendintoatotalskillsetinmanagingtheCRMprogram,CustomerRelationshipManagementWorkshop,SixCrucialAreas,OrganizationExistingProductorchannel-orientedNewAddinginfunctionalexpertisesuchasrisk,decisionscienceandinformationtechnologyPerformingstatisticalmodeling,designuniquevaluepropositions,Changesmayinvolvemulti-department,CustomerRelationshipManagementWorkshop,SixCrucialAreas,ProcessesRedefineacquisitionmarketingandcustomermanagementpr
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- 关 键 词:
- CRM 客户关系