房地产营销策略外文翻译文献Word文档下载推荐.docx
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房地产营销策略外文翻译文献Word文档下载推荐.docx
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文献标题:
MarketingStrategiesintheReal-EstateIndustryinPrishtina(普里什蒂纳房地产行业的营销策略)
国外作者:
NailReshidi,ReimondaHoxha,RasimZufer
文献出处:
《ILIRIAInternationalReview》,2015,5
(1):
29-40
字数统计:
英文2508单词,13495字符;
中文3918汉字
外文文献:
MarketingStrategiesintheReal-EstateIndustryinPrishtina
AbstractRealEstateistheindustrythathasalwaysinfluencedtheeconomicdevelopmentofacountryduetoverycostlyinvestmentandemploymentofthousandsofpeople.ThisindustryhasbeenvastlydevelopinginrecentyearsinPrishtina,resultinginhugedemandforrealestate,whichledtotheestablishmentofmanyconstructioncompaniesreadytomeetthisdemand.
ThepaperdrawsondatacollectionandinformationwiththepurposeofexploringandanalyzingmarketingstrategiesofconstructioncompaniesinPrishtina’smarket.ThispaperexaminestheroleofinternalandexternalfactorsthatinfluencethedevelopmentoftheRealEstateindustryandanalysesthetrendsforthefuture.Theobjectschosenforthestudyareconstructioncompaniescurrentlyoperatinginthismarket,whichwasdonesoastoanalysetheirwaysofdoingbusinessandtheirstrategiesandplansforachievingtheirobjectives.Also,thisresearchincludesthelevelofdemandversussupplyforthesecompaniesandthesuccessofmeetingtheserequirements.
KeyWords:
Sales,property,market,Prishtina,customers,companies,supply,demand,price,quality,payment.
1.Introduction
Thedynamicsofthedevelopmentofsociety,inmanyways,whethertechnological,economic,orcultural,havehighlightedthestandardizedneedstoadapttonewwaysofliving.Peoplehaveinventedvariousnewmethodsofindividualsbecomingfunctionalenoughsothattheybecomeaninseparablepartofthesocialgroupinwhichtheybelong.
Moderntechnology,theInternetandsocialnetworks,todaydictateaseriesofactivitiestowhichmostpeopledevotealargepartoftheirtime.
Inaddition,theindustriesandmanufacturingcompaniesalsotendtoadapttheirproductstotheflowofthisdevelopmentandthesetrends.Inthiscase,enterprisesarefacedwithdrasticchangesintheirstrategiesandproductionoperations.Theseuncontrollabledynamicsofdevelopmentrequireanunstoppablecommitmenttocustomertrackingandidentificationoftheirneedsatanypoint.Thisstrategycanonlybeputtoworkbyfurtherstrengtheningthemarketingdepartmentandimplementingmarketingplansandstrategiesattherighttimeandplace.
Allindustries,includingtherealestateindustry,havefacedthesetrendsofdevelopmentthathavemodifiedcustomerneedsandhavehighlightednewdemands.Fortunately,technologicalinnovationshavealsoimprovedmanufacturing,qualityandintroducednewmaterialsintothemarket.Intherealestateindustry,thedynamicsofdevelopmentisdirectedtowardstheproductionofconstructionmaterialswhich,inthelong-termaspects,providecomfortandhelpsavingenergy,thusmakinghousingevenmoreaffordableandmoreeconomical.
Marketingasasignificantpartofeveryindustry,iscommittedtoidentifyingnewdiscoveriestofittheminthedailylifeofeverycustomerthatwillpotentiallybuytheirproduct.Afterall,Marketingisaboutidentifyingandmeetinghumanandsocialneeds.
2.Definingtheproblem
Bigcompanieswhichextendtheiractivitiesinvariousfieldsanddealwiththeproductionofproductsorservices,needadequatepoliciesandstrategiestokeeptheirbusinessalive.Thesecompaniesaretheengineofeconomicgrowthindevelopedcountriesbutindevelopingcountriesjustaswell.
Inrecentyears,oneofthemainindustries,especiallyinKosovo,istherealestateindustry.Therealestatemarketconsistsofachainofmaterialproducersandserviceproviderswhoworkinthesameenvironment,theoutcomebeingafinalproductsuchasbuildings.Incorporatingacertainnumberofparticipantsmakestheprocessofmanagingandimplementingstrategiestoproducethefinalproductevenmorecomplicated.Despitethis,realestateisanindustrythathasalwaysinfluencedtheeconomicdevelopmentofacountry.First,itrepresents2/3ofthenetprofitsofastate.Second,realestateindustryisanessentialpartoftheproductionprocess.Thirdly,therealestateindustryisoneofthelargestemployers.Buttherealestatemarketisquiteflexible.Atthetimeofproductproductionandplacingonthemarketofanapartmentforsale,investorsfaceanotherinfluxofproblemsthathavetodowiththestructuringofactionstepsandsalesplans.Atthemomentwhenthesaleofaflatofacertainbuildinghappens,companiestendtoapplydifferenttechniquestoachievetheirgoals.Howapplicableandprofitablethesetechniquesare,canonlybeseenbytheresultsoftheseinvestors.Byknowingthatthepurchaseofarealestatepropertyisamajorinvestmentbyapotentialclient,thedecisionto
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