西安威斯汀酒店SWOT分析Word格式.docx

西安威斯汀酒店SWOT分析Word格式.docx

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Groupnumber

Six

Groupmembers

王晓宁Annie林倚薇Dorothy

聂硕丘Nelson刘婷Tina

Class

HCM131

Abstract

WestinHotelsisanupscalehotelchainownedbyStarwoodHotels&

ResortsWorldwide.Thebusinessphilosophyofthehotelisindividualrenewalandinstinctive.Followingthosecorevalues,itattractsmoreandmorepeoplecometothehotelyearbyyear.Inthisarticle,usingtheSWOTanalysistoanalyzethefourfactorsofWestinXi'

an,thatisthestrengthsweaknessopportunitiesandthreats.Thensumupthehotelmanagementstatusquo.Atthesametime,makesomestrategiesbycombiningthefourfactorsandgivereasonableadvices.

Keyword：

WestinSWOTStrategy

Catalog

Westinxi'

ananalysisreport

Westinhotelbrandisintroduction

History

In1930,SevertW.ThurstonandFrankDuparofSeattle,Washingtonmetunexpectedlyduringbreakfastatadiner.Bothcompetinghotelowners,thetwobeganinconversationandeventuallydecidedtoformastrategicalliance.With17properties,ofwhich16wereinWashington,theyjoinedPeterandAdolphSchmidtandestablishedWesternHotels.

Earlymanagementdevelopedeachpropertyindividually.Aftermorethantwodecadesofrapidgrowth,promptinganamechangein1954toWesternInternationalHotels,manyofitspropertiesweremergedintoasinglecorporatestructurein1958,andthecompanywentpublicin1963.In1970,thechainwasacquiredbyUALCorporation.Forits50thanniversaryin1980,itchangeditsnameagaintoWestinHotels&

Resorts.

In1987,UALChairmanRichardFerrisannouncedaplantomakeUALintoAllegis,atravelconglomeratebasedaroundUnitedAirlines,HertzRentaCar,HiltonHotels,andWestinandlinkedbyApollo.Thisstrategyfailed,however,andWestinwassoldin1988toAokiCorporationofJapan.In1994AokisoldittoStarwoodCapital,realestateinvestmentfirmandparentofStarwoodLodging,andGoldmanSachs,aninvestmentbank.In1998Starwoodassumedfullownershipofthecompany.

Westinclaimstohavebeenthefirsthotelchaintointroduceguestcreditcards（in1946）,24-hourroomservice（1969）,andpersonalvoicemailineachroom（1991）.

Today

WestinmarketscertainamenitiesavailableinitspropertiestothepublicunderthebrandnameHeavenly.In2005,WestinbecamethefirsthotelcompanytogainanationalretailstorepresencewhenNordstromstartedcarryingtheHeavenlyBedlineinmorethan60stores.

WestinrefresheditspartnershipwithUnitedAirlinesin2008.UnitedofferspillowsandblanketsfromtheirHeavenlyBedlineonselectUnitedpremiumserviceroutesbetweenNewYorkCityandCalifornia,aswellasWestindecorationsandscentsinsomeRedCarpetClublounges.

Especiallyinthelastdecade,Westinhasfocusedonexpandingglobally.Since2005,thenumberofhotelshasgrownfrom120locationsin24countriestoover192locationsin37countriesasof2013.

anintroduction

SituatedintheheartofQuJiangNewDistrict,TheWestinXianisonlyafewstepsfromfascinatingculturalsites,finediningrestaurants,entertainment,andshoppingareas—includingtheCenturyGinwaShoppingMall,justoppositethehotel.

Experienceresidentialcomfortin329spaciousguestroomsandsuites.Eachfeaturescontemporarydesign,high-techentertainmentandbusinessoptions,andwelcomingamenitiessuchastheWestinHeavenlyBed®

rainforestshower,andseparatetub.

TheWestinXianoffersawealthofoptionsforguests'

relaxationandpleasureaswellasbusinessneeds.FindpamperingintheHeavenlySpabyWestin™,loungebyaninvitinglywarmindoorpool,orkeepupwithyourworkoutroutineinourstate-of-the-artWestinWORKOUT®

Gym.ViewancientChinesetreasuresattheon-siteXianQujiangMuseumofFineArts.Whateveryourneedsorrequests,ourmultilingualConciergestaffisalwaysatyourservice.

GuestsmayconductbusinesswithconfidenceandeasethroughourBusinessCenterandselectguestsenjoyaccesstoourwelcomingWestinExecutiveClubLounge.Whateveryourneedsorrequests,ourmultilingualConciergestaffisalwaysatyourservice.

Fromthesimpletotheexotic,diningatTheWestinXianisalwaysasensorydelight,ExploreaworldofauthenticChinesemenusatFiveZen5esorsavorfineJapanesecuisineandanelegantsettingatMai.SeasonalTastesoffersall-daydining,includingourSuperFoodsRxmenu,withsomethingforeveryone.TheLobbyLoungeistheperfectgatheringspotforcocktailsorafternoontea,andDailyTreatsoffersdelectabletake-awayfoodandespressodrinks.Wealsooffer24-hourin-roomdining,forgourmetfoodsandcomfortingmealsintheprivacyofyourownroom,wheneveryouwish.

MindfulmeetingsbeginatTheWestinXian,where12flexibleeventroomscover2,375squaremetersoffullyequippedspace,includingour1,440-square-meterGrandBallroom.Ouruniqueblendofpers